A study conducted by New York digital ad agency 360i revealed that Google Home is six times likelier than Amazon Alexa to answer user requests correctly. However, consumers are much more likely to purchase the Amazon product than Google’s. Amazon currently dominates with 70 percent of the voice-controlled speaker market, says eMarketer. Amazon released its new Echo Show with interactive touchscreen this week, and according to one reviewer, it’s not much different from Android or Apple voice assistants. Continue reading Google Home Is More Likely to Answer Correctly Than Alexa

According to a new report from App Annie, the app economy will be worth $6.3 trillion in five years, up from $1.3 trillion in 2016. The average consumer is not downloading more apps, but is spending more time and money in apps. The measurement firm predicts the number of worldwide app users will nearly double to 6.3 billion in 2021, and the time those individuals use apps will more than double. Ninety percent of last year’s total app economy was represented by the purchase of goods and services through mobile apps, a figure App Annie expects will increase to 95 percent by 2021. Continue reading Mobile Commerce to Push App Economy Over $6T by 2021

The European Union issued a record-breaking $2.7 billion fine against Google yesterday for violating EU antitrust rules. Margrethe Vestager, European commissioner for competition, announced that the seven-year investigation determined the U.S. tech giant had manipulated search results in order to place its own shopping service ahead of services offered by rivals, thereby creating an “illegal advantage.” Google now has up to 90 days to adjust its practices or potentially face additional penalties. The company is said to be considering an appeal. Continue reading Antitrust Case: EU Slaps Google With Record $2.7 Billion Fine

Facebook is meeting with Creative Artists Agency, United Talent Agency, William Morris Endeavor and ICM Partners as part of its effort to debut original programs by the end of summer, say sources. The social media titan also said it will commit to hefty production budgets — up to $3 million per episode — similar to those of high-end cable shows, as well as more moderately priced shows costing mid-to-high six figures per episode. Facebook’s plan is to own as much of the content as possible. Continue reading Facebook Plans to Introduce Original Programs This Summer

Amazon revealed to Reuters that it will charge advertisers $2.8 million for 30-second commercials during the NFL Thursday Night Football games it will stream live to Prime customers this upcoming season. Amazon is paying the NFL $50 million to stream the season’s 10 games, the company’s first major push into live sports. In addition to Amazon Prime streaming, the games will also be available on either CBS or NBC, each of which are airing five games. Last season, Twitter paid $10 million to stream Thursday night NFL games. Continue reading Amazon Prices NFL Thursday 30-Second Spot at $2.8 Million

Amazon’s drone delivery program faces the challenge of getting drones near enough to large population centers, but the company just filed a patent application for a solution. What Amazon calls “multi-level fulfillment centers for unmanned aerial vehicles” would place drones in the midst of cities in vertical structures, thereby letting drones fly in and out of the building while avoiding pedestrians. Although this idea would solve one problem, it raises others pursuant to drones flying in the sky above a city. Continue reading Amazon Files Patent for Safer Drone Delivery in Urban Areas

At VidCon, YouTube introduced new feature upgrades, among them a redesign to mobile and desktop that allows the screen size to adjust to the video format playing, and a sharing feature, currently being tested in Canada that will soon debut in the U.S. and South America. YouTube is also pursuing virtual reality via a new format being created in partnership with Lenovo and LG. And the company reports that its Red Originals are proving successful (although it didn’t provide subscriber stats) and expanding to new markets. Continue reading YouTube Debuts New Features, Plans More Original Content

Startup 8i just released Holo, an Android and iOS camera app that records videos with photorealistic 3D holograms. The company also inked a partnership with Sony Pictures to add Spider-Man holograms, to coincide with the studio’s release of “Spider-Man: Homecoming.” Other partnerships for holograms include Verizon’s go90, Hearst and AOL’s RYOT. Hundreds of holograms will be available at or soon after launch, all of them captured in 8i’s Los Angeles studio and all of them available for free, at least initially. Continue reading 8i Releases Holo AR App, Partners with Sony for Spider-Man

AI visionary Andrew Ng — co-creator of the Google Brain research project, former chief scientist at Chinese web giant Baidu, and co-founder of online education platform Coursera — has launched a new AI company called deeplearning.ai. While details are scarce at this point, Ng recently promised “more announcements soon” via tweet. The company’s website simply features the tagline “Explore the frontier of AI,” followed by #deeplearniNgAI and “August 2017,” suggesting more information is coming later this summer. Continue reading Andrew Ng Leaves Baidu’s AI Group to Launch New Startup

The Influencer Marketing Council recently launched to create consistency and best practices for digital celebrities who work with brands. The Federal Trade Commission requires influencers who incorporate brand products in their videos or promote corporations on such social platforms as Instagram and Twitter to disclose that the posts are in fact advertisements. But celebrity Andrew Fitzpatrick (aka 80Fitz) reports the current lack of consistency over disclosure practices or hashtags that label the content. Continue reading Digital Influencer Marketing Group to Develop Best Practices

Pandora co-founder and CEO Tim Westergren plans to step down from his position running the 17-year-old streaming music pioneer. The company has yet to select a replacement. Earlier this month, satellite company Sirius XM announced it would invest $480 million in the web radio service for a 19 percent stake in the company and three board seats. Despite a user base of 80 million, “Pandora has struggled to generate enough advertising revenue to cover the cost of the free service,” reports Recode. “Meanwhile, music listeners have begun gravitating to the on-demand subscription services of Spotify, Apple and others, which offer ad-free access.” Continue reading Westergren to Step Down as CEO of Music Service Pandora

By the end of 2017, Discovery Communications will have shifted the processing of all its U.S. TV programs and 80 percent of its business systems from its own data centers to the public cloud. Last week, the company distributed Discovery Life and Destination America, among the smallest of its 13 U.S. channels, via Amazon Web Services. By doing so, Discovery is moving away from its reliance on pricey satellite networks and enabling more flexible programming, says the company chief technology officer John Honeycutt. Continue reading Discovery Moves TV and Business Systems Into AWS Cloud

Intel has inked a partnership with the International Olympic Committee through 2024 to showcase its virtual reality, 360-degree video, artificial intelligence and drone technologies. Intel has already been using its VR and other technologies for baseball, basketball and football games, and the deal could help heighten its profile in sports. An internal group started exploring deals last fall. Because TV ratings for the Olympics have been falling, a technology sponsor could help the Games reach a younger demographic. Continue reading Intel to Sponsor Olympics, Showcase VR, AI and Drone Tech

Fox Networks Group plans to introduce a six-second, unskippable ad format for digital and on-demand platforms by October. The new format, similar to an approach adopted by YouTube, could eventually be offered to traditional TV advertisers, following its testing phase. “TV ads are typically longer than 15 seconds, but as viewing shifts online, where people are skipping or blocking ads, advertisers and media companies have experimented with new ad formats and strategies,” reports The Wall Street Journal. Fox’s new format could be ideal as pre-roll ads before long-form episodes and premium sports content. Continue reading Fox Plans Six-Second Ad Format for Digital Platforms and TV

This fall, IKEA will roll out an augmented reality application for iPhones and iPads, using Apple’s ARKit platform. The company currently has teams of interior designers, professors and others in the Netherlands, Sweden and the U.S. working on the app, which is timed to go live with Apple’s launch of iOS 11 software. IKEA is not alone in realizing its customers could benefit from an app that allows them to envision how a couch will look in their living room; online furniture company Wayfair has also released an AR app. Continue reading IKEA to Launch an AR App Based on Apple’s ARKit Platform