Burger King released a TV ad in which an actor activates the Google Home digital assistant to describe the ingredients in the Whopper sandwich. Prompted by the actor, Google Home searches Wikipedia for the Whopper and lists the makings of the sandwich. Within hours of the ad’s release, however, both The Verge and BuzzFeed discovered that the commercial no longer activated the device. Burger King did not work with Google to create this marketing approach, and Google reacted by stymying it. Continue reading Google Blocks Burger King Ad From Activating Google Home

With more focus on the so-called “Immersive Web” touted by Google, Oculus, Samsung and Microsoft, Mozilla’s free JavaScript API WebVR is experiencing a bump in popularity. WebVR is prized for its ability to enable immersive experiences without downloads or installs. Now, Mozilla is using WebVR to create an immersive version of the Internet dubbed Metaverse, a term first used in the 1992 sci-fi novel “Snow Crash” by Neal Stephenson that described a virtual domain without physical or social status limitations. Continue reading Metaverse: Mozilla’s WebVR Helps Create Immersive Internet

Roku and TiVo have signed a multiyear IP agreement that will provide Roku with access to thousands of patents. According to Variety, the license “agreement covers the TiVo and Rovi patent portfolios as well as the over-the-top patents in the Intellectual Ventures portfolio under the TiVo-IV licensing partnership. TiVo in its current instantiation was formed out of Rovi’s $1.1 billion acquisition of the DVR maker last year.” There are currently about 6,000 issued and pending patents in the combined company’s portfolio covering tech “including interactive program guides, DVR functions and mobile device media processes.” Continue reading Roku Signs Licensing Deal with TiVo, Gains Access to Patents

So far this year, nine major U.S. retailers have declared bankruptcy, a rate disturbingly close to recessionary levels. Bankrupt retailers include Payless ShoeSource, hhgregg, The Limited, RadioShack, BCBG, Wet Seal, Gordmans, Eastern Outfitters and Gander Mountain. Another trend shows retailers that are hanging on to their businesses closing down stores in record numbers, with more than 3,500 stores expected to close in the next several months. J.C. Penney, RadioShack, Macy’s, and Sears alone will close more than 100 stores each. Continue reading With Nine Retail Bankruptcies in 2017, Levels Approach 2008

MGM Resorts International is getting into the e-sports business, converting a shuttered nightclub into a permanent venue for e-sports competitions beginning next year. It’s not alone, as several U.S. casinos are turning to e-sports as a way to attract younger tourists and pump up growth. Downtown Grand in Las Vegas and Caesars in Atlantic City are two others that are opening up e-sports attractions. Other casinos on the Las Vegas strip are looking to restaurants and entertainment to jumpstart revenue growth. Continue reading Casinos Face Decline in Gambling Revenue, Turn to E-Sports

A comScore study conducted in December 2016 revealed that streaming services have exploded, with a total of 11 reaching one million or more homes in any given month. Put another way, of the 49 million U.S. households connected to Wi-Fi, at least 53 percent use at least one OTT service. Netflix still dominates, found in 75 percent of these Wi-Fi homes, but the real news is that it’s got stronger competition than ever before. YouTube now reaches 53 percent of homes, Amazon is in 33 percent and Hulu is at 17 percent. Continue reading Netflix Remains No. 1, But Faces Increasing OTT Competition

The Emmy Award categories for Interactive Media have been completely redesigned for the 69th Emmy Award season. The Interactive Media Peer Group of the Television Academy announced four Category Awards and one new Juried Award. The four categories are Outstanding Interactive Program, Outstanding Original Interactive Program, Outstanding Creative Achievement in Interactive Media Within a Scripted Program, and Outstanding Creative Achievement in Interactive Media Within an Unscripted Program. The reimagined Juried Award for Innovation in Interactive Programming will recognize pioneering interactive work in emerging uses of interactive media in television. Continue reading Interactive Media Emmys Redefined, May 1st Entry Deadline

Facebook now counts more than 5 million active advertisers, of which 1 million — 75 percent outside the U.S. — signed on in the last seven months. E-commerce, media and entertainment, and retail are the most popular verticals. To make it easier for small and medium-sized businesses to advertise, Facebook introduced a new suite of tools. Within Ad Manager, one-click will reinstate high-performing ads. A new “studio” allows businesses to build ads via a mobile device, and Facebook also expanded its small business council. Continue reading Facebook’s 5 Million Advertisers Get New, More Robust Tools

Disney recently submitted a patent application for “a robot that will move and physically interact like an animated character.” The prototype sketch with the application shows a round body similar to the soft-robot character in Disney’s 2014 “Big Hero 6.” Before soft-body robots can be employed at Disney theme parks, the company will have to deal with the issue of robotic interaction safety, since the patent application implies that theme park guests will be able to hug the soft-body characters. Continue reading Disney Tests Prototype, Pursues Patent for Soft-Bodied Robot

Recently, Microsoft software that integrates machine learning spotted a temperature problem in a massive beer vat at Deschutes Brewery, and automatically fixed it, saving the company from a big loss. Deschutes Brewery accesses the software via Microsoft’s cloud computing service, a growing trend among all kinds of businesses relying on such tools from Amazon and Google as well as Microsoft. Use of AI is becoming more widespread as it becomes available as software in the cloud, rather than a huge hardware expenditure. Continue reading Amazon, Google, Microsoft Democratize AI Tools in the Cloud

Some of the world’s biggest technology companies — namely, Amazon, Microsoft and Google — are investing in massive data centers, dubbed hyperscale computing, to better provide services in the cloud. In that vein, Amazon just announced that it will open an immense network of data centers in Stockholm next year. According to company filings, the three companies spent $31.54 billion in 2016 alone in capital expenditures and leases, in major part linked to improving cloud offerings, which increased 22 percent from 2015. Continue reading Tech Companies Plan to Open Major Data Centers Worldwide

Hackers are reportedly targeting third-party sellers on Amazon by using stolen email and password credentials (available for purchase from previous hacks via the “Dark Web”) in a scam to post fake product deals online and pocket cash. Thieves have changed the bank info of active sellers on Amazon to steal amounts up to tens of thousands from each and have hacked less active sellers to post merchandise that does not exist, offering products at steep discounts. While PayPal and eBay have been targeted by hackers in the past, cybersecurity experts indicate that Amazon is becoming a new target. Continue reading Third-Party Sellers on Amazon Become Latest Hacking Target

As Amazon rapidly expands its free shipping, retailers are struggling to compete, looking to a range of fulfillment companies to help offer faster, less expensive delivery options. Amazon Prime provides two-day shipping on millions of items found on its site. Shipping companies such as FedEx, threatened by Amazon’s reach, have targeted smaller businesses, from startups to midsized national chains, that can’t compete with Amazon, Walmart and other big retailers spending billlions of dollars to speed-up delivery. Continue reading Amazon’s Free Shipping Casts Shadow Over Smaller Retailers

Skidmore College, a liberal arts institution in Upstate New York, is sending its student candidates a new form of acceptance letter. Each package includes a cardboard VR viewer with a link to an immersive, 360-degree video that illustrates life at Skidmore. The 360VR makeover is an attempt to go beyond the traditional college tour or promo video. “This was a chance to answer one of the top questions accepted candidates ask, which is what is it like to be a Skidmore student when I’m not in class,” explained Luke Meyer, director of marketing and engagement. Continue reading Skidmore Combines 360VR Experience with Acceptance Letter

As YouTube weathers criticism from advertisers about placing their messages with objectionable videos, the company has made a major policy shift. Now, video channels must have more than 10,000 total views before YouTube will place ads there. Though the move may placate some marketers, it is also likely to ruffle the feathers of many creators, given that Internet data firm Pex estimates that 88 percent of all YouTube channels fall into the category of under-10,000 views. YouTube has been working on the policy since November. Continue reading YouTube Reserves Advertising to Channels with 10,000 Views