CTA: 170 Million to Purchase Tech Gifts This Holiday Season

According to the Consumer Technology Association, 170 million people (68 percent of U.S. adults) plan to purchase tech gifts this holiday shopping season. While the CTA’s annual report indicates tech spending is expected to only increase 1 percent to $96.8 billion during Q4, it still represents a new record following a strong 2016. “On the surface, it sounds pretty weak, but we saw 3.8 percent holiday growth in 2016,” said Steve Koenig, CTA’s senior director of market research. “That’s a tough act to follow. It’s hard to post 3 percent to 4 percent growth rates year after year.” Headphones, drones, VR headsets, 4K TVs, laptops and smartphones are among the products predicted to be top-sellers. Continue reading CTA: 170 Million to Purchase Tech Gifts This Holiday Season

Chinese Startup Intros 8K VR Headset With 200-Degree FOV

For those yearning for a VR headset with higher resolution and a wider field of view, Chinese startup Pimax may have the solution. The company’s latest headset is marketed as 8K with laser tracking that works with HTC Vive’s base station and offers a 200-degree field of view, which is nearly double what other headsets offer. The resolution, in fact, is only 7,680 x 2,160 (not true 8K, which would be 7,680 x 4,320), but the company explains that a much higher horizontal resolution is most important — and it is an industry first. Continue reading Chinese Startup Intros 8K VR Headset With 200-Degree FOV

Oculus Recognizes Virtual Reality Hype, Defends its Potential

Virtual reality has been on a major roll … at least until this year. When Oculus executives sold their startup to Facebook in 2014 for about $3 billion, VR was riding high. The purchase prompted tech giants such as Google and Microsoft to speed up their VR headset development, and sparked a wave of investments and new startups. But this year, interest in VR has arguably slumped, as some consumers seem to have grown disappointed. Oculus has not helped the sentiment, since it has not revealed any official figures about Rift sales, but still very much believes in the technology’s potential. Continue reading Oculus Recognizes Virtual Reality Hype, Defends its Potential

Facebook Reveals the Philosophy of New Social VR Platform

As part of Facebook chief executive Mark Zuckerberg’s goal to get one billion people into virtual reality, the company has also targeted social interaction as a potential powerhouse, with avatars communicating in a shared virtual world. This vision is already a reality on the company’s software platform Facebook Spaces, headed by Rachel Franklin, who previously worked on “The Sims.” She recently described her team’s philosophy and how that motivates design choices. She also described Facebook’s most successful VR elements. Continue reading Facebook Reveals the Philosophy of New Social VR Platform

Amazon Invites Long-Shot Cities to Make Their Case for HQ

Amazon’s invitation for U.S. cities and states to submit proposals for its second headquarters has ignited a frenzy of interest. The new headquarters is estimated to bring a $5 billion investment and 50,000 jobs, which led governors, mayors and other officials to invest in everything from professionally produced promotional packets to PR stunts to attract attention. In the process, some cities may be spending more than they should on what is essentially a long shot. The initial bidding process ends on October 19. Continue reading Amazon Invites Long-Shot Cities to Make Their Case for HQ

Amazon Builds New Ad Goals on Thursday Night NFL Games

With its NFL stream, Amazon hopes for more digital advertising. Advertisers considering the platform see at least two things they like: Amazon’s promised “attribution,” which shows how ads led to brand awareness or online store sales (including on Amazon), data that advertisers haven’t gotten reliably on TV; and Amazon’s viewers, all $99 per year Prime subscribers, which makes them more likely to make online purchases. Sling TV, Showtime, Gillette, Pepsi and Hyundai are the first to buy an Amazon NFL ad package. Continue reading Amazon Builds New Ad Goals on Thursday Night NFL Games

Voice Shopping: Target Expands its Partnership With Google

Target announced that it is expanding its partnership with Google to cover a number of initiatives: consumers will be able to shop Target via Google Express home delivery (including by voice), Target’s REDcard payment card will be integrated into Google’s shopping platform, and new support for store pick-ups of purchases made through voice will be introduced. Amazon’s biggest rival Walmart announced in August that it would also team with Google for voice-based shopping efforts. The moves could help Google Home compete with Amazon’s Alexa-powered smart speakers. Continue reading Voice Shopping: Target Expands its Partnership With Google

Google Earmarks $1 Billion for Tech Education via Non-Profits

Google just set aside $1 billion for a new program dubbed “Grow with Google,” which will fund education and professional training nonprofits to help prepare Americans for technology jobs. The program will offer a website that will help people looking for jobs to get training and professional certificates, and for businesses to improve their online presences. Google says the goal is to allow anyone with an Internet connection to become tech-proficient and eligible for jobs from app development to IT support. Continue reading Google Earmarks $1 Billion for Tech Education via Non-Profits

Facebook Aims for One Billion VR Users, Debuts Oculus Go

At Facebook’s annual Oculus Connect developers’ conference, Facebook chief executive Mark Zuckerberg announced a new standalone VR headset and stated that his goal is to get one billion people into virtual reality and ensure that VR is a “force for good.” With the latter comment, Zuckerberg tacitly recognized the tsunami of criticism that Facebook has received for live-streaming suicides and murders, and a recent virtual reality tour of the aftermath of the Puerto Rico hurricane, during which he and an employee reveled in the technology, to the chagrin of viewers. Continue reading Facebook Aims for One Billion VR Users, Debuts Oculus Go

CableLabs Announces Next Iteration Cable Broadband Spec

Cable industry research group CableLabs has completed its updates for Full Duplex Data Over Cable Service Interface Specification (DOCSIS), which means that upload streams will now be as fast as download streams, at speeds of 10Gbps on HFC (hybrid fiber-coaxial) networks. Now, upstream and downstream traffic will stream concurrently, for twice the efficiency. CableLabs says the upgrade will also reduce the need and cost of networks that install fiber to the premises (FttP), otherwise known as the “last mile.” Continue reading CableLabs Announces Next Iteration Cable Broadband Spec

Clicking Flash Update on the Equifax Site Results in Adware

In the wake of May’s Equifax website breach that reportedly involved personal data of 145.5 million U.S. consumers, the credit reporting service’s site was manipulated again this week. On Wednesday, and again on Thursday, fraudulent Adobe Flash updates appeared that infected computers with adware when clicked. Only three of 65 antivirus providers detected the adware. Security analyst Randy Abrams discovered the issue while investigating false information that had appeared on his credit report. Meanwhile. federal legislators have introduced a new cybersecurity bill to help protect consumers. Continue reading Clicking Flash Update on the Equifax Site Results in Adware

Amazon’s Alexa Now Recognizes Up to Ten Different Voices

Amazon stated that an Alexa-enabled device can create a Voice Profile by the user reciting ten phrases to the Alexa app, which allows it to then recognize that individual’s voice. The AI-powered assistant will then deliver results based on the user’s profile or previously enacted preferences. This capability will first be available for shopping on Amazon, Amazon Music Unlimited subscribers, news briefings, calls and messages (not including SMS messages). More features will be unveiled in the future. Continue reading Amazon’s Alexa Now Recognizes Up to Ten Different Voices

SoftBank’s Masayoshi Son Reveals His Plan for Vision Fund

SoftBank chief executive Masayoshi Son invested $164 million in startup Mapbox, which is used by Lyft drivers, Snap and Mastercard, and in the process revealed his plans for his nearly $100 billion Vision Fund. The Fund, which includes money from Saudi Arabia and others, is aimed at preparing for new paradigms in work, medicine and so on that will occur due to artificial intelligence. Son believes in Singularity, the idea that robots will change the work force and machines will become smarter than people. Continue reading SoftBank’s Masayoshi Son Reveals His Plan for Vision Fund

Snapchat Introduces its New Location-Based Discovery Tool

Snapchat debuted “context cards” this week, a new feature that helps its users easily make a restaurant reservation or book an Uber ride without having to exit the app. The new feature is designed to keep users engaged with the app and its contextual location-based search. By swiping up from geotagged images while viewing certain stories, users will get related data such as contact info, directions and reviews. Early partners include Bookatable, Foursquare, Michelin, OpenTable and TripAdvisor. Ultimately, more time on Snapchat could mean more advertising revenue for the popular messaging app. Continue reading Snapchat Introduces its New Location-Based Discovery Tool

FAA Panel Fails to Reach Consensus on Drone Regulations

A federal advisory panel of 70+ industry, labor and law enforcement experts failed to come to agreement on a proposal on how to track and identify drones. More specifically, the panel could not find agreement regarding categories of drones that should require remote monitoring. The result is that it will now be more difficult for the Federal Aviation Administration to execute rules that would please all concerned groups, which include law enforcement agencies, hobbyists and drone advocates. Continue reading FAA Panel Fails to Reach Consensus on Drone Regulations