Snapchat, whose parent company Snap Inc. is slated for a $25 billion IPO in March, is now financing original, short shows from Disney’s ABC, NBCUniversal and Turner networks. It’s a strategy to keep Snapchat’s 150 million daily users — 60 percent of whom are aged 13 to 34, says comScore — engaged. Prior to the release of professionally created content, Snapchat users consumed their own Stories and, since its January 2015 launch, Snapchat Discover’s original content from Cosmopolitan, People and BuzzFeed, among other publishers. Continue reading Snapchat Teams with Disney, NBC, Turner on Original Content

Facebook has rolled out an information portal designed to help marketers compare ad performance across digital, television and print campaigns. “The company’s new marketing mix modeling (MMM) tool will let measurement partners gather information directly from Facebook, Instagram and Facebook’s Audience Network on behalf of their clients for cross-channel measurement and planning,” reports Variety. More than 150 advertisers are already using the MMM information, and the company has been working to feed its data “to partners including Nielsen, Neustar MarketShare, Analytic Partners and Marketing Evolution.” Continue reading Facebook Tool Compares Ad Results Across Digital, TV, Print

In the not-so-distant future of advertising, Hollywood, armed with big data, will be able to create precision-targeted ads that will compete with today’s dominant advertisers, social networks. Today, many advertisers are finding that relying on the most popular platforms might not actually give them the reach they want for their ads. Facebook has admitted more than once that it has mistakenly inflated all kinds of ad metrics, from how much time users spend watching video clips to time spent reading articles. Continue reading Hyper-Targeted Ads of the Future to Rely on TV, Social Media

A viral campaign over the weekend to #DeleteUber took place in response to Uber’s actions or perceived actions surrounding President Trump’s immigration ban. Although Uber vowed to compensate drivers stranded overseas and set up a $3 million legal fund for those drivers, users weren’t appeased and the Internet was abuzz with thousands of photos of people deleting the Uber app from their phones. As a result, on January 29 Lyft had more downloads than Uber on iOS for the first time ever, according to App Annie. Continue reading Social Campaign to Delete the Uber App Works in Lyft’s Favor

Amazon is taking the next step in expanding the transportation and delivery side of its e-commerce business, and lessening its reliance on carriers such as FedEx and UPS. The Seattle-based company announced yesterday it plans to build an air cargo hub for its growing fleet of aircraft. The facility, expected to create more than 2,000 jobs, will be located in Hebron, Kentucky at the Cincinnati/Northern Kentucky Airport. According to insiders, Amazon aims to transport and deliver its own packages and eventually branch out to other retailers while competing with traditional carriers. Continue reading Amazon Unveils Plans to Build New Air Cargo Hub in Kentucky

Nielsen is no longer launching its syndicated Total Content Ratings on March 1 as originally planned — and has yet to reveal a new target date for when the data will be publicly released. “We’re going to revisit and reassess at a later date,” said Jessica Hogue, SVP product leadership at Nielsen. The new multi-platform TV metrics were expected to be made available to all clients, including networks, analysts and press, but instead will have a limited commercial release on March 1. The syndicated product is meant to publicly release the results of cross-platform measurements, including those across streaming platforms and mobile devices, for all networks implementing the tech. Continue reading Nielsen Modifies the Wide Release of its Total Content Ratings

Although streaming video has become increasingly popular, the Super Bowl still draws most fans to an over-the-air broadcast. That’s been true in the past and is still true for 2017, for what is expected to be the biggest TV event of 2017. Despite streaming options for the Super Bowl, on February 5, only 16 percent of U.S. viewers will watch the New England Patriots play the Atlanta Falcons this way, according to a survey commissioned by advertising company MGID. Those fans that wish to stream the game can access it through Fox Sports. Continue reading Super Bowl 2017: Still an OTA Event, With Uptick in Streaming

Alphabet has recalibrated its strategy with autonomous vehicle division Waymo. After spinning it off into a separate company, Alphabet is now focusing on Waymo’s ability to provide a complete hardware/software technological platform to manufacturers making self-driving cars. This new goal is in line with company CFO Ruth Porat’s directive that its moonshot initiatives actually meet specific financial targets. By doing so, Waymo becomes a direct competitor with companies such as Mobileye and Delphi. Continue reading Waymo Shifts Gears to Become a Supplier, GM Releases SDK

FaceApp relies on neural networks to paste a smile on a person’s photo or change his gender or age. The iOS app doesn’t always work reliably; if the person’s face is large, has a beard or isn’t looking straight at the camera, for example, the results can be unconvincing. Switching genders can produce convincing results, but can only be accessed in “collage” mode, for a very small image. But FaceApp, similar to the Prisma app that uses artificial intelligence to make selfies look like famous paintings, proves that AI is making it easier to manipulate photographs. Continue reading FaceApp Uses Neural Networks to Alter Age, Gender in Photos

Internet service providers, Hollywood studios and record labels have opted not to extend their pact to combat peer-to-peer piracy via the voluntary program that involved issuing “copyright alerts” to offenders. The voluntary program was launched in 2013 as a means of fighting piracy without calling for congressional legislation. Internet users who accessed pirated P2P content were issued warnings, and “six-strike” repeat offenders faced penalties such as the slowing of their Internet delivery. In the end, however, the system was not equipped to deal with hardcore repeat infringers. Continue reading Media Industry Opts to Pull the Plug on Copyright Alert System

Alphabet’s Q4 revenue increased almost three times faster than profit, leading the tech titan to look for new growth areas. The company says that a one-time tax adjustment accounted for the missed Wall Street expectation. Google’s largest global advertising business and the very popular YouTube account for most of the revenue, but Alphabet is looking to mobile search, YouTube and automated ad buying as newer forms of advertising; its new smartphone Pixel and digital assistant-powered Google Home also show promise. Continue reading Alphabet: Search is Strong, Future Bets on YouTube, Pixel, IoT

In fiscal Q2, Microsoft posted gains for its Intelligent Cloud segment, which includes Azure, showing an uptick of 8 percent — or 10 percent accounting for currency fluctuations — to $6.9 billion. Azure revenue has increased 93 percent, more than doubling from the same period a year ago. Microsoft is now firmly in second place, behind Amazon, in cloud computing. Microsoft also enjoyed a 5 percent increase in revenue from licensing Windows software to PC manufacturers and another 5 percent uptick from corporate agreements. Continue reading With Gains in Cloud Computing, Microsoft Achieves No. 2 Spot

Facebook has decided it wants longer videos, and will reward videographers who create them. That’s quite a turnabout for the company that counts three seconds as a “view,” and the many publishers reporting that few viewers watch their videos to completion. Facebook still plans to count three seconds as a view, but is changing its News Feed algorithm to favor longer videos, especially those that keep viewers watching. With the new algorithm, the longer a video holds its audience, the more Facebook will promote it. The social network is also adding a feature similar to Snapchat Stories. Continue reading Facebook Pushes Longer Video, Offers Snapchat-Like Feature

Although both Google and Facebook have declared they will fight fake news, the two companies are still in the early stages of acting on that pledge. Google says that, as of the end of 2016, it had permanently banned almost 200 publishers from its AdSense advertising network. Facebook took aim at its Trending Topics feature, blamed by some for spreading fake news, introducing changes intended to showcase only reliable news articles. But these actions are miniscule in context of the immense problem at hand. Continue reading Google, Facebook in Earliest Stages of Combatting Fake News

Nvidia’s new Shield TV features 4K HDR streaming and improved gaming capabilities — and now, many of the new hardware benefits are also available for free on the original Shield TV via an over-the-air software update. Users can access 4K HDR streaming from Netflix and Amazon Prime Video, and 4K support from Google Play offerings and additional sources. The update also features “support for upgraded GeForce Now game streaming, and the new Nvidia Games app which centralizes all the various gaming endpoints,” reports TechCrunch. To add Google Assistant interaction, users will need to purchase the new $60 Shield Controller with built-in microphone. Continue reading Nvidia Updates Shield TV to Offer 4K HDR Streaming and More