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Debra KaufmanJuly 12, 2016
Nintendo added $7 billion in market value since debuting “Pokémon GO,” its location-based, augmented reality mobile game that it says has attracted more than 10 million players in its first month. The game takes users away from videogame screens and out into the real world where they search for virtual monsters in parks, historical monuments and even police stations. While gamers excitedly take to the streets, reports have recently pointed to distracted players falling into holes, walking into street signs, and even being robbed by criminals using the location tech to locate their prey. Continue reading Nintendo ‘Pokémon GO’ Creating an Augmented Reality Craze
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Debra KaufmanJuly 11, 2016
With the goal of being a player in live-streaming sports, Twitter is now in conversations with the NBA, Major League Soccer and cable network Turner, say sources. The company already has the rights to stream some of the NFL’s Thursday Night Football games in the fall. And although Twitter couldn’t stream live Wimbledon matches (ESPN holds those rights), it has streamed pre- and post-game material as well as live interviews and analysis. New deals could resemble either of these arrangements. Continue reading Twitter in Talks with NBA, MLS and Turner for Live Streaming
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Debra KaufmanJuly 11, 2016
Facebook has debuted a simple, less expensive way to bring wireless networks to rural areas, especially in developing nations. OpenCellular is a platter-sized device that can be attached to a telephone pole, tree or street lamp, to drive a variety of wireless networks, from 2G to LTE and Wi-Fi. Rather than get into the hardware business, however, Facebook will open-source the design for OpenCellular, with the hope that others will develop it to connect the 10 percent of the world that lacks cellular networks. Continue reading Facebook Aims to Connect the World and Attract More Users
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Debra KaufmanJuly 11, 2016
Cereal company Post created its first virtual reality content: a 30-second pre-roll spot for Fruity Pebbles’ “Yabba Dabba Doo” campaign that will run on multiplatform apps VirtualSky and StartApp. Rather than place the viewer in an environment to explore, the Pebbles spot is a carefully guided, organized experience. It’s still quite immersive, with 360 visuals that spray the viewer with water guns among other activities that include dodgeball, painting a mural and jamming with a garage band. Continue reading Post Cereal Gets Immersive with New Fruity Pebbles VR Spot
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Debra KaufmanJuly 8, 2016
Next month, Snapchat will introduce Memories, a new feature designed to let users save favorite photos and videos, re-edit them by adding filters and text and then re-share the latest versions. Included is a search function that lets the user search Memories by date, location or keywords. Prior to Memories, a Snapchat user could save a photo or video by downloading it to her smartphone, but couldn’t view it in the app or share it. Memories still does not allow a Snapchat user to save a photo/video sent by someone else. Continue reading Snapchat to Debut Memories to Save, Tweak, Re-Share Snaps
Walmart is expanding its mobile payment service, Walmart Pay, to its entire chain of 4,600 U.S. stores. The feature can be found on the retailer’s app, which is available for Android and Apple devices. According to the company, more than 20 million consumers regularly use the app, which offers discounts and helps locate products. Walmart, which has 140 million weekly shoppers, is aiming to make the shopping and checkout experience more convenient. It is also looking to compete with companies such as Apple, Alphabet and Samsung, all of which offer ways to make mobile purchases. Continue reading Walmart Makes Mobile Payment App Available to Entire Chain
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Debra KaufmanJuly 8, 2016
San Francisco-based Pinterest plans to unveil an image-discovery app aimed at jumpstarting a new kind of consumer shopping. The user points his smartphone camera at anything, taps dots over the object for recommendations of similar items, and the app searches 75 billion images for a visual match. Currently, Pinterest, valued at $11 billion, makes its revenue from advertising. With the image-discovery app, Pinterest could transform the company by encouraging consumers to embrace mobile shopping. Continue reading Pinterest Develops Image-Discovery App for Mobile Shopping
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Debra KaufmanJuly 8, 2016
Brooklyn-based startup MikMak is launching a shopping network that combines comedic 30-second “minimercials” and the ability to click and buy products. Founder/chief executive Rachel Tipograph notes that, while infomercials may have a bad reputation, the idea simply needs to be remade for the modern era. The network’s diverse cast of quirky hosts are improv comedians who promote oddball products, including an inflatable strawberry-doughnut pool raft and a waterproof Bluetooth shower speaker. Continue reading MikMak Combines Comedy and Sales with E-Shopping Videos
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Debra KaufmanJuly 7, 2016
Comcast just announced that it will allow Netflix to stream videos onto its X1 platform. According to a statement, both companies say they still have “much work to do” before they will be able to rollout the new service to consumers before the end of the year. Sources say that the deal will ultimately be similar to those that Netflix has created with smaller cable services across the country. In those arrangements, the Netflix app is seen on the platform, making it easier for users to sign in and access it. Continue reading Comcast, Netflix Ink Deal to Stream Videos on X1 Set-Top Box
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Debra KaufmanJuly 7, 2016
Netflix indicated recently that it is considering offering its subscribers the ability to download content and watch it offline. But, in an era in which Wi-Fi and 4G are everywhere, the question is: Is it necessary? How many subscribers think they would actually download content? And, if so, when do subscribers think they would watch downloaded videos? Since its 2007 introduction, Netflix has streamed videos (and mailed physical DVDs), an unchanged paradigm that has served it and its subscribers well. Continue reading Survey Shows Netflix Subscribers Want Ability to View Offline
According to a survey from IBM’s Cloud Video division, 31 percent of respondents indicated that they had canceled a streaming video subscription before, while that figure jumped to 40 percent among those who listed Amazon or Hulu as their primary service. When asked why consumers would cancel their subscription, 27 percent pointed to advertisements, 25 percent cited cost, and 20 percent blamed the amount of available content. These reasons topped tech issues (17 percent), while 73 percent of respondents indicated that buffering or start delays were the most commonly experienced problems. Continue reading Ads Are the Top Reason for Canceling Streaming Video Subs
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Debra KaufmanJuly 7, 2016
Twitter is live-streaming tennis tournament Wimbledon, finally giving viewers the chance to see what live-streamed sports look like on the platform. The company earlier this year paid NFL $10 million for the rights to stream some Thursday Night Football games but, up until now, no one had any idea what that would actually look like. Beginning on Wednesday, Wimbledon’s official Twitter account began tweeting the live feed, with the video stream at the top of a “Live” page, with scrollable tweets listed below. Continue reading Twitter Tests Live-Streaming Sports with Wimbledon Coverage
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Debra KaufmanJuly 6, 2016
HTC helped put together the Virtual Reality Venture Capital Alliance, a coalition of 28 venture capital firms committed to investing $10 billion in virtual reality, augmented reality and mixed reality startups. Among the companies joining the consortium are Sequoia Capital, well known for investing in tech giants Apple and Intel; Matrix Partners; and 500 Startups. Prior to this, HTC — which created the Vive VR headset — had pledged more than $100 million to the nascent VR industry. HTC has since spun off Vive into its own separate company. Continue reading Virtual Reality Venture Capital Alliance to Support VR Startups
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Debra KaufmanJuly 6, 2016
Amazon unveiled two new Android smartphones for its Prime members, the BLU Products R1 HD and 4th generation Lenovo Moto G. Both phones, dubbed Prime Exclusives, are subsidized by Amazon ads: the R1 HD starts at $50 unlocked, $100 and up without the discount; the Moto G starts at $150 unlocked, $200 and up without the discount. With the discount, the Prime Exclusive phones include Amazon apps, services and ads, the latter appearing on the lock screen. The user has to forego the discount to get rid of the ads. Continue reading Amazon Debuts Budget Phones Loaded with Apps and Widgets
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Debra KaufmanJuly 6, 2016
At VidCon, live-streaming mobile app YouNow showcased Internet stars such as singer Hailey Knox, who promoted her debut EP in person and to her 80,000 followers. Knox parlayed her online fame to a record deal and a tour, underscoring the reality that today’s young stars and wannabes are more likely to appear on YouNow, Musical.ly, Flipagram, Snapchat or Vine than “American Bandstand” or MTV. Although all these social media platforms skew young, “olds” are beginning to join Snapchat, endangering its “cool” status. Continue reading Social Apps Creating More Young Stars Than Traditional Media