Viacom is introducing a new strategy involving the use of big data to optimize the placement of ads. Initially known as Project Gemini (after an early NASA human spaceflight program), and now called Vantage, Viacom’s new big data capabilities were created by data scientists and other technologists hired away from Microsoft and elsewhere. As Viacom leverages Silicon Valley technology in an effort to capture Madison Avenue dollars, competitors are ramping up similar big data strategies. Continue reading Viacom Marries Madison Ave. and Silicon Valley for Better Ads

Cloud storage company Dropbox made announcements during yesterday’s Dropbox Open conference in San Francisco meant to attract more business customers. The company introduced Dropbox Enterprise, a new tier for its business offering intended for larger companies that require more advanced functionality. Dropbox also announced that it has reached a new milestone: 400 million users and 150,000 business customers. And to continue growing its business side, the company has formed new partnerships with Synnex, Ingram Micro and HP Enterprise. Continue reading Dropbox Unveils Advanced Tools, Seeks Enterprise Customers

Vice Media has generated more buzz, media partnerships and revenue than most new media companies. Traditional media companies following young male viewers fleeing TV find the coveted demographic at home at Vice, making it a particularly attractive target for investments, partnerships and, potentially, acquisition. One recent blip, however, is an accounting snafu: whereas Vice says company revenue will hit nearly $1 billion this year, others have said that number is much closer to $500 million. Continue reading Vice Media, Valued at $5 Billion, Keeps Growing, Inking Deals

“Hunger Games,” “Divergent” and “Twilight” are Lions Gate Entertainment hits now morphing into theme park attractions in the U.S., U.K., China and the United Arab Emirates. Two theme parks near Atlanta and Macau, built by different companies, will host a “Hunger Games” stage show already slated to be performed in London and as part of a Lionsgate zone in a $3 billion entertainment complex being built in the United Arab Emirates. Meanwhile, 20th Century Fox announced yesterday that it plans to open a theme park in Dubai in 2018 that features Fox movies and TV shows such as “Aliens,” “Ice Age,” “The Simpsons” and “Sons of Anarchy.” Continue reading Lionsgate and Fox to Mold Movies into Theme Park Attractions

BlackBerry has finally done something it said it would never do: ditch its own operating system. Expected to ship by the end of November, Priv is based on the Android operating system but also incorporates BlackBerry’s encryption technology, still considered superior by the government and industry entities that have been central to the company’s success. Whereas BlackBerry phones once dominated usage among bank, law and other professional employment, the Canadian company lost market share to Apple and Android smartphones. Continue reading BlackBerry’s First Android Device Retains Security Technology

Competition in the OTT video market has heated up over this last year, and will likely build over the coming year, say some experts. Currently in online video, the top five online video destinations account for 85 percent of the market share. High-trafficked video destinations include YouTube and Facebook and TV brands such as ESPN, CNN and Fox Sports. But the mid-to-long tail sites have almost no video — which is worth significantly more than display advertising — making it an opportunity that’s been waiting to happen. Continue reading Internet Service Providers Compete for OTT Video Dominance

After three years of consideration, the Securities and Exchange Commission now allows ordinary investors to take equity stakes in startups through crowdfunding. The move began with the 2012 Jumpstart Our Business Startups, or JOBS Act, to assist startups and small businesses to raise capital from potential investors. But, until last week, only investors whose net worth was greater than $1 million (excluding their primary residences) or earned more than $200,000 a year were permitted to invest via crowdfunding. Continue reading SEC Greenlights Crowdfunding for Startups, Keeps Watchful Eye

Snapchat has appealed to its fans for a variety of reasons, chief among them the fact that its photo messages disappear once they’ve been opened. That ephemeral nature has now been up-ended with the startup’s new Terms of Service. Whereas, formerly, Snapchat noted that its privacy policy was “delete is our default,” its new terms state that the company has the right, specifically in regards to the ‘Live Story’ feature, to reproduce, modify and republish photos as well as save them to Shapchat’s servers. The update has led to concern and confusion by many users. Continue reading Users Express Concern Over Snapchat’s Updated Privacy Policy

An all-star panel of futurists and inventors featuring John Underkoffler, CEO & chief scientist, Oblong Industries; Philip Rosedale, CEO of High Fidelity and founder of virtual world “Second Life;” Berkeley academic Jack McCauley, founder & president of McCauley Labs and a co-founder and chief engineer of Oculus; and Richard Marks, director of PlayStation Magic Lab looked above and beyond the introduction of VR to articulate an array of visions and technical challenges yet to be mastered. The panel took place at Digital Hollywood and was moderated by ETC project manager Philip Lelyveld. Continue reading Digital Hollywood Panel Discusses Interfaces and Future of VR

BeBop Technology has built a virtualized editing platform that uses IBM Cloud to offer a secure, cloud-based film and video editing service. The platform intends to facilitate greater speed and efficiency of media production while reducing costs. Software developer Teradici provides cloud media management with its Pervasive Computing Platform tech that enables secure virtual workspaces. Rather than moving content files between locations, which can result in errors and piracy risks, Teradici’s solution transmits only the pixels, securely on IBM Cloud. Continue reading BeBop Launches New Virtualized Editing Platform on IBM Cloud

Nintendo is building its new online network, Nintendo Account, with Japanese mobile gaming publisher DeNA. Nintendo Account will allow gamers to login to games via consoles, PCs, smartphones and tablets. Nintendo recently announced that its first foray into mobile games would be “Miitomo,” a new take on the popular “Tomodachi Life” series that will emphasize microtransactions, player-to-player communications and dressing up players’ Mii avatars. The company is also replacing its defunct Club Nintendo with the My Nintendo loyalty system. Continue reading Nintendo is Shifting Gears with New Moves into Mobile Gaming

High dynamic range is lauded for its more vivid colors and life-like imagery. Initially introduced by TV set manufacturers, an increasing number of gear manufacturers have introduced HDR capabilities and SMPTE just released standard specifications. But implementing HDR into production, post production and distribution can also create problems that degrade the image, with artifacts and banding. Several experts talked about the challenges in implementing HDR, and the potential solutions to them. Continue reading SMPTE 2015: Examining HDR Tech Challenges and Solutions

Television production facilities began incorporating IP, or Internet Protocol, technology several years ago, and an increasing number of broadcast equipment manufacturers are supporting the video/audio signal transport format. But is IP networking mature and robust enough for broadcasters to consider replacing their now-standard SDI networks with “all IP” versions? Broadcasters and broadcast equipment manufacturers have been busy trying to answer that question, and some of their results were presented at SMPTE 2015. Continue reading SMPTE 2015: Experts Greenlight IP Technology for Broadcast

In addition to tackling issues related to new technologies — from Ultra HD to high dynamic range and high frame rates — SMPTE also considers how to preserve film and assets of the past. In a wide-ranging morning of sessions, experts considered the factors required to view archival content on HDR projectors or HDR displays; how the Library of Congress maintains the viability of over 7 million audio-visual assets for a mandated 150 years; and how to restore the original, variable frame rates of silent films for digital projection. Continue reading SMPTE 2015: Preserving and Archiving for the Next 150 Years

Cable networks tend to schedule advertising with a “more is more” approach. But the added revenue comes at a cost to marketers and viewers. Marketers worry that the resulting “ad clutter” obscures their message. Meanwhile, the proliferation of commercial-free, OTT content has shortened the average viewer’s commercial tolerance, especially among the ever-valuable millennial demographic. In a move that truTV sees as a way for advertisers to “rise above the noise,” the cable and satellite channel is planning to cut down ad time and increase each slot’s value. Continue reading TruTV Cuts Ad Time, Hopes to Increase Value for Advertisers