While the future of Yahoo’s media operations remains in flux, the company continues to invest in key vertical segments, the latest of which is an eSports gaming news and video site. Yahoo Esports initially plans to cover “League of Legends” (Riot Games), “Heroes of the Storm” (Blizzard Entertainment), “Street Fighter V” (Capcom), and “Counter-Strike: Global Offensive” and “Dota 2” (Valve). With the growing success of eSports, media companies such as ESPN and Turner Broadcasting are also entering the market. Continue reading Yahoo Targets Growing eSports Audience with New Video Site

Apple, Google and Samsung are all vying to dominate the nascent mobile payments market sector. Samsung, a newcomer to the competition, has already signed up five million U.S. users, who have racked up $500 million in transactions since launching in September. Apple Pay is estimated to have 12 million monthly users and Android Pay has five million. Still, adoption of mobile payments hasn’t caught fire yet. Not all retailers accept mobile payments, which also require later-generation phones. Continue reading Apple, Google, Samsung Battle to Dominate Mobile Payments

After months of contentious debate, American and European officials have hammered out a new trans-Atlantic data transfer agreement, dubbed the EU-U.S. Privacy Shield, a formal version of an agreement made early last month. But, despite the fact that the new agreement holds companies and the U.S. government to stricter rules regarding how they move individuals’ digital data — including social media posts, search queries and e-commerce purchases — from the E.U. to the United States, not everyone is happy with the new pact. Continue reading Europe and U.S. Introduce Updated Data Transfer Agreement

At Mobile World Congress, phone manufacturers introduced new hardware and software. Rivals Samsung and LG competed with new screens, cameras, and payment technologies. From the perspective of advertisers, however, other mobile capabilities are emerging that are likely to have significant impact on how brands and consumers interact. Among those developments, messaging evolves into a dominant platform, artificial intelligence becomes “our best friend,” and ad blocking forces mobile content behind a pay wall. Continue reading At Mobile World Congress, Seven Trends Point to the Future

Within 10 minutes of accepting pre-orders from the U.S. and 23 other countries, HTC sold more than 15,000 HTC Vive VR kits, which will ship beginning April 5. The $799 Vive virtual reality package includes the headset, two controllers and two Lighthouse laser-tracking sensors, as well as three games that show off the technology of room-scale tracking and motion tracking. Those games are “Job Simulator,” an office destruction physics game; “Fantastic Contraption,” a puzzle game; and Google’s 3D painting tool “Tilt Brush.” Continue reading Pre-Orders for HTC Vive Headsets Top 15,000 in 10 Minutes

Santa Clara-based startup SoundHound has developed a voice-powered digital assistant that could take on early players in the field, including Siri, Google Now and Cortana. Like the others, the Hound app (for iOS and Android) allows users to interact via voice so that it can perform requested tasks. However, Hound claims to be faster and smarter than its competitors. The app has been in beta with 150,000 testers since last summer, and is now publicly available along with new Yelp and Uber partnerships for restaurant info and ride hailing from within the app. Continue reading New Voice-Powered App Takes On Leading Digital Assistants

Apple’s ongoing privacy battle with law enforcement received a boost yesterday when U.S. Magistrate Judge James Orenstein of New York’s Eastern District denied the federal government’s request that the company release data from an iPhone relevant to a New York drug case. The ruling could provide Apple with a leg up as it pushes forward with its defense of privacy concerns regarding its smartphones, and may impact other cases such as efforts by the FBI to compel Apple to open the iPhone related to last year’s mass shooting in San Bernardino, California. Continue reading Judge Sides with Apple in Closely Watched Encryption Case

AMC Networks chief executive Josh Sapan and ESPN president John Skipper have both spoken recently about discussions with Amazon to include their channels in possible skinny bundles for the Internet. Amazon has gone on record as considering the idea for some time, but hasn’t responded to Sapan and Skipper’s remarks. Amazon isn’t the only online entity that might be hawking TV service soon. Turner Broadcasting chief executive John Martin reveals that he’s talking with six or so new companies looking to do just that. Continue reading Amazon Expands its TV Footprint, in Talks on Skinny Bundles

On Monday, NBC tested out a new concept: airing more content and fewer ads. Sponsored by American Express, the additional content included “Blindspot” interviews with the show’s creator and stars, and a segment with Kathie Lee Gifford and Hoda Kotb of the “Today” show. NBC isn’t alone; Vice Media has embraced a similar advertising strategy for its new Viceland cable channel. TV networks hurting from ratings declines and cord cutting are taking a serious look at swapping out 30-second spots for sponsored content. Continue reading Networks Test Sponsored Content and Fewer 30-Second Ads

Clear Channel Outdoor Americas inked a deal with AT&T and other companies to enable it to track people, via their mobile phones, who pass its tens of thousands of billboards across the United States. Called RADAR, the new service will, says Clear Channel Outdoor, give advertisers better tools to measure the effectiveness of billboard advertising. RADAR will be offered in Clear Channel Outdoor’s top 11 markets, which includes Los Angeles and New York, with availability across the country later this year. Continue reading Clear Channel Outdoor Billboards to Track, Identify Passersby

In several meetings at Mobile World Congress in Barcelona, Netflix discussed plans for content and technology plays over the coming months, including the release of a large slate of original programs. The company revealed that it’s keeping an eye on virtual reality as a storytelling tool and is also about to launch a second screen experience, which has been in development for a number of years. The company has also been more forthcoming about its plans to acquire and distribute content in high dynamic range. Continue reading Netflix Reveals Content, Tech Plans at Mobile World Congress

Snapchat, with its reported 100 million daily users, is a favorite of advertisers that like the company’s growth and popularity among younger demographics. But those same advertisers have been also been lobbying Snapchat for data on the performance of their advertising campaigns. Now, Snapchat has gone the way of Facebook and YouTube in enlisting measurement stalwart Nielsen to provide that data. Snapchat has also made deals with ad tech companies Innovid and Sizmek to provide even more detailed data. Continue reading Snapchat Inks Deal with Nielsen, Tech Firms to Create Ad Data

Facebook debuted Canvas, high-bandwidth ads that load quickly, and without taking users to a mobile site. The instant upload encourages engagement, giving advertisers a better way to reach people, and lets Facebook keep the experience within its pages. A small upwards-pointing arrow identifies a Canvas ad; clicking on the arrow reveals a full-screen with the rich media experience. The alternative experience is when a click on an ad leads to a mobile site that can take five to ten seconds to load. Continue reading Facebook Debuts Canvas for Instant Upload of Media Rich Ads

Popcorn Time is back. The fork most closely associated with the version shut down by the MPAA last year is now promising “resilience-driven development” based on the development of the relatively new and legal Project Butter. In October 2015, the most popular Popcorn Time fork shuttered its website after the MPAA filed a lawsuit against developers in Canada. While the MPAA’s threats created a domino effect that stopped several contributors from working on the platform, outdated versions of PopcornTime.io software began receiving updates this month. Continue reading BitTorrent Program Popcorn Time Returns After 2015 Shutdown

There’s a sea change at NBCUniversal, which will, for the first time, begin selling some linear TV ad space to advertisers using programmatic tools and advanced data targeting. But the move isn’t as broad as it sounds and requires some parsing. Starting this fall, advertisers will be able to use their own data sets and ad-buying technology to buy on NBC, USA and Syfy. But this isn’t the “real-time bidding” found in digital advertising and marketers won’t be able to cherry-pick individual shows. Continue reading NBCU Adds First-Time Sales of TV Ads via Programmatic Tools