By
Rob ScottMarch 1, 2016
Apple’s ongoing privacy battle with law enforcement received a boost yesterday when U.S. Magistrate Judge James Orenstein of New York’s Eastern District denied the federal government’s request that the company release data from an iPhone relevant to a New York drug case. The ruling could provide Apple with a leg up as it pushes forward with its defense of privacy concerns regarding its smartphones, and may impact other cases such as efforts by the FBI to compel Apple to open the iPhone related to last year’s mass shooting in San Bernardino, California. Continue reading Judge Sides with Apple in Closely Watched Encryption Case
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Debra KaufmanMarch 1, 2016
AMC Networks chief executive Josh Sapan and ESPN president John Skipper have both spoken recently about discussions with Amazon to include their channels in possible skinny bundles for the Internet. Amazon has gone on record as considering the idea for some time, but hasn’t responded to Sapan and Skipper’s remarks. Amazon isn’t the only online entity that might be hawking TV service soon. Turner Broadcasting chief executive John Martin reveals that he’s talking with six or so new companies looking to do just that. Continue reading Amazon Expands its TV Footprint, in Talks on Skinny Bundles
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Debra KaufmanMarch 1, 2016
On Monday, NBC tested out a new concept: airing more content and fewer ads. Sponsored by American Express, the additional content included “Blindspot” interviews with the show’s creator and stars, and a segment with Kathie Lee Gifford and Hoda Kotb of the “Today” show. NBC isn’t alone; Vice Media has embraced a similar advertising strategy for its new Viceland cable channel. TV networks hurting from ratings declines and cord cutting are taking a serious look at swapping out 30-second spots for sponsored content. Continue reading Networks Test Sponsored Content and Fewer 30-Second Ads
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Debra KaufmanMarch 1, 2016
Clear Channel Outdoor Americas inked a deal with AT&T and other companies to enable it to track people, via their mobile phones, who pass its tens of thousands of billboards across the United States. Called RADAR, the new service will, says Clear Channel Outdoor, give advertisers better tools to measure the effectiveness of billboard advertising. RADAR will be offered in Clear Channel Outdoor’s top 11 markets, which includes Los Angeles and New York, with availability across the country later this year. Continue reading Clear Channel Outdoor Billboards to Track, Identify Passersby
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Debra KaufmanFebruary 29, 2016
In several meetings at Mobile World Congress in Barcelona, Netflix discussed plans for content and technology plays over the coming months, including the release of a large slate of original programs. The company revealed that it’s keeping an eye on virtual reality as a storytelling tool and is also about to launch a second screen experience, which has been in development for a number of years. The company has also been more forthcoming about its plans to acquire and distribute content in high dynamic range. Continue reading Netflix Reveals Content, Tech Plans at Mobile World Congress
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Debra KaufmanFebruary 29, 2016
Snapchat, with its reported 100 million daily users, is a favorite of advertisers that like the company’s growth and popularity among younger demographics. But those same advertisers have been also been lobbying Snapchat for data on the performance of their advertising campaigns. Now, Snapchat has gone the way of Facebook and YouTube in enlisting measurement stalwart Nielsen to provide that data. Snapchat has also made deals with ad tech companies Innovid and Sizmek to provide even more detailed data. Continue reading Snapchat Inks Deal with Nielsen, Tech Firms to Create Ad Data
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Debra KaufmanFebruary 29, 2016
Facebook debuted Canvas, high-bandwidth ads that load quickly, and without taking users to a mobile site. The instant upload encourages engagement, giving advertisers a better way to reach people, and lets Facebook keep the experience within its pages. A small upwards-pointing arrow identifies a Canvas ad; clicking on the arrow reveals a full-screen with the rich media experience. The alternative experience is when a click on an ad leads to a mobile site that can take five to ten seconds to load. Continue reading Facebook Debuts Canvas for Instant Upload of Media Rich Ads
By
Rob ScottFebruary 29, 2016
Popcorn Time is back. The fork most closely associated with the version shut down by the MPAA last year is now promising “resilience-driven development” based on the development of the relatively new and legal Project Butter. In October 2015, the most popular Popcorn Time fork shuttered its website after the MPAA filed a lawsuit against developers in Canada. While the MPAA’s threats created a domino effect that stopped several contributors from working on the platform, outdated versions of PopcornTime.io software began receiving updates this month. Continue reading BitTorrent Program Popcorn Time Returns After 2015 Shutdown
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Debra KaufmanFebruary 26, 2016
There’s a sea change at NBCUniversal, which will, for the first time, begin selling some linear TV ad space to advertisers using programmatic tools and advanced data targeting. But the move isn’t as broad as it sounds and requires some parsing. Starting this fall, advertisers will be able to use their own data sets and ad-buying technology to buy on NBC, USA and Syfy. But this isn’t the “real-time bidding” found in digital advertising and marketers won’t be able to cherry-pick individual shows. Continue reading NBCU Adds First-Time Sales of TV Ads via Programmatic Tools
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Debra KaufmanFebruary 26, 2016
According to multiple unnamed sources, Google and TV manufacturer Vizio are partnering on new TV sets with built-in Chromecast-like functionality. The new sets are reported to allow consumers to initiate streaming of online services like Netflix and Hulu from mobile devices. This move is a sharp contrast to Google’s previous model, which drew a line between Chromecast and its Android TV, a smart TV platform launched in 2014 that runs apps on the TV set with navigation via a remote control. Continue reading Google and Vizio Partner for First Chromecast-Powered TV Set
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Rob ScottFebruary 26, 2016
ABC is partnering with AOL, Comcast and Yahoo for Sunday’s “Oscars Backstage” live-streamed red carpet and behind-the-scenes webcast. Pay TV subscribers in eight markets — Chicago, Fresno, Houston, Los Angeles, New York, Philadelphia, Raleigh-Durham and San Francisco — can access the live stream on ABC.com and the WATCH ABC app. ABC has streaming access agreements with AT&T U-verse, Charter, Comcast, Cox, Google Fiber, Midcontinent, Cablevision and Verizon FiOS. Continue reading Oscars Backstage: ABC to Live-Stream Video from 20 Cameras
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Debra KaufmanFebruary 26, 2016
Facebook just began its global rollout of five new social Reactions. Rolling the cursor over the Like button on the computer (or, a long-press on the smartphone) will reveal those options: Love, Haha, Wow, Sad and Angry. As with Like, the bottom of each post will tally the number of Reactions. Although many hoped for it, there will be no Dislike button. While Facebook does not have immediate plans to use these new Reactions for ad sales, advertisers and brands are reportedly excited about the concept. Continue reading Advertisers Excited About New Reaction Buttons on Facebook
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Debra KaufmanFebruary 25, 2016
States that want to collect sales taxes from out-of-state Internet e-tailers are tired of waiting for Congress to act. As a result, they’re passing state laws to do so. Alabama, South Dakota, Utah and 10 other states have passed legislation that directly contradicts the standing national law that states can only apply tax to businesses with brick-and-mortar locations there. State legislators are hoping that by challenging the existing law, they will spur litigation and force Congress to re-examine the issue. Continue reading States Push Web Tax, Hoping to Spur Litigation and Legislation
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Debra KaufmanFebruary 25, 2016
Virtual reality now trumps megapixels in phone manufacturers’ pitches to consumers. Over the years, the biggest phone makers have boasted of bigger screens and better photos. But, at this year’s Mobile World Congress, many manufacturers are highlighting the use of their smartphones as an inexpensive mobile device for VR viewing. That’s particularly the case with new offerings from Samsung and its archrival LG, both of which are offering virtual reality capabilities. Even smaller manufacturers are getting in on the game. Continue reading At Mobile World Congress, Phone Makers Pitch Virtual Reality
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Debra KaufmanFebruary 25, 2016
Facebook has always had its eye on search, but the company is trying again to take on Google and Twitter. Facebook already handles 1.5 billion searches a day on its site, but the vast majority of those searches are for names. In October 2015, Facebook made it possible to search for all public posts, developing an algorithm to rank trillions of posts daily. If its efforts pay off, Facebook will dwarf Twitter’s 320 million users, and provide a more personal, friend-oriented spin on Google’s more generic search. Continue reading Facebook Adds Algorithm, Indexing to Grow Search Capabilities