Although CBS has yet to release official figures, the network claims yesterday’s Super Bowl matchup between the Denver Broncos and Carolina Panthers drew a record number of viewers who streamed the game. NBC broke streaming records last year with 800,000 viewers per minute on average and about 1.3 million concurrent users. Eclipsing the previous year’s numbers should come as no surprise since today’s consumers are more comfortable with streaming, and CBS made the game easy to access for free via OTT devices including Apple TV, Roku and Xbox One. Continue reading Super Bowl 50 Sets New Streaming Record, According to CBS

After determining that the broadcast rights to “Thursday Night Football” would be split between CBS and NBC, the National Football League is now deciding who will win the games’ digital streaming rights. Although the NFL has been mum on which companies it’s negotiating with, sources say that Apple, Amazon, Google and Verizon are vying for the rights, which could be sold to more than one distributor. Even if one outlet gets the digital rights, they won’t be exclusive, since CBS, NBC and NFL already plan to stream the games. Continue reading Apple, Google, Amazon, Verizon Vie for NFL Streaming Rights

IPG Media Lab revealed the results of new research showing that that online ads that meet the Media Rating Council’s minimum threshold for viewability aren’t always effective. Although the MRC standards are a benchmark to determine when advertisers should have to pay for an ad, some agencies and marketers protest that the standards aren’t sufficient, an argument that seems borne out by the new IPG Media Lab study, which shows that, as an ad increases the metrics that define viewability, so does consumer recall. Continue reading IPG Media Lab Study Reveals Parameters for Ad Effectiveness

Although not on the scale originally reported, online retailer Amazon is expanding its business to more physical storefronts. Amazon opened its first brick-and-mortar store last year in Seattle. The store features thousands of books alongside Amazon’s electronic devices, including the Kindle tablet, the Fire TV set-top box, and the Echo Internet-connected speaker. The expansion of the brick-and-mortar side of the business suggests that the appeal of browsing shelves, particularly for book aficionados, isn’t quite yet lost. Continue reading Amazon Plans to Open Additional Brick-and-Mortar Bookstores

SoftBank’s Pepper humanoid robots are already interacting with customers at shops and banks in Japan. Later this month, the robots will be introduced to more advanced functions after SoftBank opens a planned app store offering software that will help track customer’s behavior and improve communication with customers. The Pepper robots, which are designed to feature human-like body language and work in retail, have reportedly been selling out regularly since last year’s launch. Continue reading SoftBank to Launch App Store for its Pepper Robots This Month

On February 10, YouTube will release a slate of original content, including three movies and an adventure series, to convince viewers to sign up for its new $9.99/month subscription service, YouTube Red, currently only available in the U.S. The content features personalities with major YouTube followings, such as PewDiePie (Swedish gamer Felix Kjellberg), whose channel has nearly 42 million fans. YouTube global head of original content Susanne Daniels also sees the possibility for more standard premium content in the future. Continue reading YouTube Debuts Original Content on Red Subscription Channel

The Fine Brothers will not be expanding their empire of “React” videos after all, at least not at the expense of fan content creators. The popular comedy duo is reversing its plans to grant licensing to YouTube creators making their own “React” videos after their channel lost 300,000 subscribers in less than a week. Many fans resented the idea of the Fine Brothers’ ownership of an entire genre of videos that has existed long before the brothers’ popular YouTube channel. Continue reading YouTube’s Fine Brothers Abandon Plans for ‘React’ Licensing

Instagram has extended its 30-second video ad format to 60-seconds, to capture more advertising dollars. T-Mobile, with a longer version of its Super Bowl ad featuring Drake, and Warner Bros., promoting its film “How To Be Single,” are the first to take advantage of the new advertising policy. By offering longer-form ads, Instagram is enabling advertisers to re-use existing ads rather than produce new ones for its specific requirements. Instagram users, however, can only post a maximum 15-second video. Continue reading Instagram Expands Spots to 60-Seconds, to Boost Ad Revenue

After Samsung launched ad-blocking support for the Samsung Internet Browser on its mobile devices, third-party ad blocking apps shot up to the top of the Google Play app store. Google pulled them from the store soon after because the tech giant does not want to distribute apps that conflict with its own advertising business. Although Google is removing ad blocking apps, it has not taken any action to remove mobile browser apps that feature ad blocking already built-in. Continue reading Samsung Rolls Out Ad Blocking, Google Boots Ad Blocker Apps

More than a third of Americans reportedly use an ad blocker on their Internet browsers, and many of them probably have no idea that they are costing publishers billions in lost advertising revenue. Randall Rothenberg, president of the Interactive Advertising Bureau, urged publishers to develop their own technology and methods to stop ad blocking software. Meanwhile, Samsung is following Apple in enabling an ad blocking plugin for the Internet browser on its mobile phones. Continue reading Few Publishers Trying to Recover Revenue Lost to Ad Blockers

Move over, Kim Kardashian. Taylor Swift is entering the mobile gaming space with the help of game publisher Glu Mobile, which has created popular games for Kim Kardashian and Katy Perry. Swift’s first mobile game is expected to be released in late 2016. The announcement gave investors some confidence and Glu Mobile’s stock jumped 29 percent in after-hours trading. Glu Mobile’s “Kim Kardashian: Hollywood” mobile game generated $43 million in its first three months. Continue reading Pop Star Taylor Swift to Release Mobile Game Later This Year

After three months of often-tense meetings, Europe and the U.S. agreed to a pact to enable digital data to move back and forth across the Atlantic. Negotiating beyond the January 31 deadline, European and U.S. officials hammered out details of the “EU-US Privacy Shield,” which will enable Google, Amazon and thousands of other businesses to continue operations. But the agreement isn’t out of the woods: it still faces official approval by the EU’s 28 member states, and EU privacy advocates have vowed to oppose it. Continue reading EU and U.S. Agree to Data Privacy Pact, Now Awaits Approval

Yahoo’s chief executive Marissa Mayer is on a path to revive Yahoo by spinning off core assets, possibly ending the company’s existence as an independent entity. One thing is certain: the company is going to get smaller. On Tuesday, Yahoo said it would lay off 15 percent of its 11,000-person staff, ultimately making the workforce 42 percent smaller than it was in 2012, when Mayer took over the reins as chief executive. Although she counsels shareholders to be patient, activist investors may try to elect a new board. Continue reading Yahoo CEO Spinning Off Core Assets to Save Ailing Company

Nielsen has served as the leading name in measuring TV ratings, but now the 93-year old company faces new competition. That’s because media measurement companies comScore and Rentrak have merged in a $768 million deal. ComScore, founded in 1999, specializes in measuring use of digital media, and Rentrak relies on data from set-top boxes to formulate TV ratings. Nielsen has launched new products in an attempt to evolve beyond its paper diary beginnings, but numerous critics in the TV industry are eager for an alternative. Continue reading Nielsen to Face Stiff Competition From comScore and Rentrak

The organization that awards gold and platinum record certifications to top selling artists has updated the way it counts album sales to include streaming data. The Recording Industry Association of America will now count 1,500 audio or video song streams as ten track sales, which equals one album sale. An artist’s album will achieve gold record status when it sells more than 500,000 copies and platinum record status when it sells more than 1,000,000 copies. Continue reading RIAA Now Counts Streaming in Determining Platinum Records