It seems that cord-cutting is continuing with the coveted 18- to 34-year-old demographic. New data from Nielsen indicates that traditional TV viewing among millennials dropped 10.6 percent between September and January, falling at twice its normal rate. According to Nielsen, there are nearly 20 percent fewer young adults watching primetime television than in 2011. Additionally, the median age of the TV audience is now 50, just outside the 18- to 49-year-old demographic important to advertisers. Continue reading Nielsen Notes Dramatic Shift in TV Viewing Among Millennials

Facebook believes that it can charge marketers more money to advertise to “influencers,” the individuals responsible for sharing information that often causes spikes in the local share rate. The social network recently patented a new method to determine exactly who those influencers are. Unlike the methods of other Internet companies, Facebook does not measure the influence of an individual by the number of followers or connections, but rather the percentage of followers who re-share content. Continue reading Facebook Patents a Unique Method for ‘Influencer Marketing’

Twitter’s new tool that analyzes the performance of mobile apps is now handling about 5 billion sessions per day from app developers. The tool is called Answers, and it is part of a larger set of free tools called Fabric. Twitter released Fabric in October to encourage the growth of the mobile app ecosystem by offering tips to improve performance and design, and making Twitter easier to integrate into third-party apps. Answers competes with services such as Google Analytics and Flurry. Continue reading Twitter Mobile App Analysis Tool is Popular With Developers

Toy-making company Elemental Path unveiled the first connected smart toy to be powered by IBM’s Watson cognitive supercomputing system. A talking dinosaur is the first in the line of smart toys known as CogniToys. The dinosaur has speech recognition capabilities and it can have conversations with children, answering a wide range of their questions. Elemental Path’s Kickstarter campaign has already more than doubled its goal of raising $50,000 to start producing the smart toys. Continue reading Talking Smart Toys to Run on Watson Supercomputing System

GigaPower by AT&T, the company’s 1 gigabit-per-second service, was introduced in 2013 in Austin, Texas — and this week it rolled out in Kansas City, Missouri. While customers can enjoy ultrafast fiber-optic Internet access for $70 per month, AT&T also tracks their online activities. Those who prefer to keep their browsing habits private can pay an additional $29 a month. Since opting out of sharing such data is typically offered free of charge, some are questioning whether AT&T’s model will discourage people from doing so. Continue reading AT&T GigaPower Service Offers Data Privacy for Monthly Fee

On February 25, ABC will air an episode of “Modern Family” called “Connection Lost” that addresses how parents attempt to communicate with their disinterested children via technology. The production marks a first in that it was shot almost exclusively on mobile devices, including Apple’s iPhone 6 and iPad Air 2. During the episode, the TV screen will often resemble character Claire Dunphy’s MacBook screen featuring a mock-up of Apple’s OS X Yosemite (the show was produced in October when Yosemite was still in beta). Continue reading ABC to Broadcast Sitcom Episode Shot on iPhones and iPads

During last week’s HPA Tech Retreat, the Hollywood Post Alliance announced that the organization has become The Hollywood Professional Alliance. The new name reflects the organization’s continuing role in helping to “lead the conversation on the impact of the changing face of content creation and media.” According to HPA President Leon Silverman, the mission “will remain the same: to serve as a hub, thought leadership center and communications engine for our industry as changes in the creative process continue to motivate new ways of working.” Continue reading HPA Name Change to Reflect the Dynamic Evolution of Post

The affordable Raspberry Pi microcomputer — launched three years ago with the modest hope of selling a few thousand units — just passed the five million sales mark. The Raspberry Pi Foundation offers its no-frills Model A Pi for $25 and the Model B for $35. It recently launched the 6x faster Model B Pi 2 with double the memory for only $35. Originally intended as a cost efficient solution for students, the simple microcomputer is now being used to build everything from DIY computers to robotics projects. Continue reading Low-Cost Raspberry Pi Computer Enjoys Surprising Popularity

BitTorrent recently partnered with Rapid Eye Studios to produce original video content. BitTorrent, the popular platform for peer-to-peer sharing of movies, music, and other media content, plans to create new original content as well as distribute it through the company’s publishing gateway, BitTorrent Bundle. The company’s first original, “Children of the Machine,” is slated for release this year as a free version that includes ads or a premium, ad-free version priced at $9.95.  Continue reading BitTorrent Partners with Rapid Eye Studios for Original Video

Glass manufacturer Corning is developing a new material with the durability of Gorilla Glass and the scratch-resistance of sapphire. The company’s Gorilla Glass is featured on Apple’s iPhone and Samsung’s Galaxy smartphones. Last year however, Apple almost severed ties with Corning because it wanted to start using material that did not scratch as easily. When Apple’s plan fell through, Corning launched Project Phire with the goal of developing an extremely sturdy and scratch-resistant glass for CE devices. Continue reading Corning Designs Scratch-Resistant Gorilla Glass-Like Material

Apple has launched a pilot program for its HealthKit service with some of the nation’s top hospitals and medical facilities. The service is designed to help physicians better monitor their patients through the use of health-recorded data such as blood pressure, heart rate, weight, and exercise habits. Doctors can access the data from an iPhone or iPad and use it to detect and address early medical problems. Meanwhile, Samsung and Google have also introduced health services of their own. Continue reading Apple Rolls Outs HealthKit Pilot Program at Leading Hospitals

Cisco recently released its annual forecast for global mobile data traffic, predicting that mobile traffic will experience tenfold growth during 2014-2019. By the end of that period, Cisco expects that 69 percent of the world’s population (5.2 billion people) will be mobile users. The company also anticipates 4.6 billion smartphones, compared with 3.1 billion feature phones by 2019. The study, which also addresses connected tablets and Wi-Fi-enabled laptops, suggests that 97 percent of worldwide traffic will come from smart devices. Continue reading Cisco 2019 Forecast: 5.2 Billion People Will Be Mobile Users

As concerns continue to rise regarding credit card theft and data breaches, Visa and MasterCard have separately announced new plans to increase the security of their customer data. The world’s two largest payment networks will expand their cybersecurity measures for online transactions through new tokenization and biometrics verification technologies. The announcements coincide with increased efforts by the federal government and numerous industries to combat future cyberattacks. Continue reading Visa and MasterCard Unveil Features to Combat Cyberattacks

In 2011, Manhattan-based Quirky turned a college student’s idea for an adjustable power strip into a successful retail story. Since then, the company, which has deemed itself somewhat of a digital destination for inventions, has helped commercialize nearly 400 products. Quirky has initiated a corporate partnership program and is gearing its focus towards Internet connected products such as light switches and air conditioners that can be controlled by smartphones or a Wi-Fi network at home.  Continue reading Invention Machine Quirky Puts Emphasis on Internet of Things

New details have surfaced suggesting that Apple’s latest innovation may emerge in the auto industry. According to inside sources, a team of several hundred Apple employees, led by former Ford engineer and Apple product design VP Steve Zadesky, has been developing an electric car under the project code name “Titan” for about a year now. While Apple has yet to confirm the project, the company’s recent hiring of experienced auto executives suggests there might be truth to these rumors.

Continue reading Project Titan: Apple is Reportedly Developing an Electric Car