Joe Rickett, founder of indie studio American Film Company, believes that movie marketers have been slow to adopt the direct digital sales techniques that have begun showing some success, and are generally of low comparable cost to e-commerce marketers. Rickett has positioned his indie studio to experiment with digital low cost marketing to sell a WWII survival movie titled “Against the Sun,” which had a limited theatrical release and was recently made available on VOD.  Continue reading Indie Film Company Promos WWII Film via Direct Digital Sales

Dish Network’s new Sling TV service is transitioning from its invitation-only beta phase to public availability, starting at $20 per month (various add-ons are available for $5 each per month). Unveiled during CES, the pay TV service features access to channels ranging from ABC Family, CNN and the Disney Channel — to ESPN, TBS and TNT. It also includes access to a VOD library, the WatchESPN app, and content from Maker Studios. Yesterday, the company announced that AMC Networks would become another programming partner. Continue reading Dish Goes National with Sling TV Service, Adds AMC Networks

Matchstick, the first HDMI streaming media stick based on the Firefox OS, announced that its originally planned February shipment date has now been pushed to August. The company says it has “decided to release the product when it is ready.” The decision to delay is the result of updating the hardware to a faster quad core chipset, improving the antenna to avoid the Wi-Fi connectivity issues experienced by similar products, and developing DRM support in order to attract more premium video apps such as Netflix. Continue reading Matchstick Delays Shipping; Opts for Hardware, DRM Updates

Google has confirmed that it is acquiring Odysee, an Android and iOS app created by Nimbuz Inc. that enables users to privately share smartphone and tablet photos and videos with select groups of people and automatically back up content on their home computers. Odysee also features an API for integration with other apps. The Odysee app will be shut down as of February 23, when its team joins Google+ and all the photos and videos that have passed through the service will become available as a downloadable archive. Continue reading Photo/Video Sharing and Backup App Odysee to Join Google+

Virginia-based PFP Cybersecurity has developed a technology that may prevent future “zero-day” hacks from happening, such as the ones recently experienced by Sony, Target, JPMorgan Chase and Anthem. The technology reportedly detects hackers within milliseconds of an attack by identifying pattern changes in the power that devices use. PFP is currently testing the technology in South Carolina working together with the Department of Energy’s Savannah River National Laboratory.  Continue reading PFP Cybersecurity Develops Tech to Prevent Zero-Day Hacks

Starting this Friday, viewers will be able to name their price to see “HITS,” the latest feature film from actor/director David Cross. Rather than pursue a traditional distribution deal, Cross and his producing team opted to partner with BitTorrent. They felt that the indie film deserved to be showcased differently than a push into select cities with a VOD release to follow. According to Cross, the flexible pay option, which will run for two weeks, is an approach he hopes will help eliminate piracy of the film. Continue reading David Cross Partners with BitTorrent for Distribution of “HITS”

The developers of “Assassin’s Creed” have teamed up with Tobii Tech to provide gamers with the ability to control the camera in the game with their natural eye movement. Tobii Tech calls it an “infinite screen” experience, tracking the user’s gaze at 50 frames per second. Users don’t have to even move their mouse to get the camera to pan or click pause when they look away from the screen. The “Assassin’s Creed Rogue” PC game will be one of the first to include this new technology when it launches early next month. Continue reading “Assassin’s Creed Rogue” Game Integrates Eye Tracking Tech

London-based IHS Cinema Intelligence reports that 89.8 percent of theatrical movie screens worldwide have completed the conversion to digital cinema. The global digital cinema footprint reached 127,688 screens in 2014, a 14.7 percent increase over the previous year. The largest increase was seen in the Asia Pacific region, followed by South and Central America. Additionally, digital penetration climbed to 96 percent in Western Europe, matching that of North America for the first time. Continue reading Nearly 90 Percent of World’s Cinema Screens are Now Digital

Last week, we reported that Verizon would offer users the ability to opt out of the company’s mobile ad-targeting program, which tags customers with unique codes to track online activity. The move followed complaints from privacy advocates regarding the use of the alphanumerical customer codes known as “supercookies.” Now, three Democratic members of the Senate Committee on Commerce, Science and Transportation are calling for a formal investigation into Verizon’s tracking practices of its wireless subscribers. Continue reading Verizon Could Face Investigation Over Mobile Supercookies

Startup Clarifai has developed artificial intelligence technology based on deep learning that can identify what is in a video. This ability could be significant for search engines, which currently have to rely on textual clues around a video to guess what might be in it. Clarifai’s AI has the ability to identify objects, in addition to letting users know exactly when those objects will appear in the video. This technology could be used to help advertisers and other companies analyze their videos. Continue reading Clarifai’s Artificial Intelligence Can Recognize Video Content

JustWatch is a new service that allows cord cutters to search many streaming services simultaneously to find their desired video content. This streaming aggregator is unique because it is aimed at an international audience, instead of just a U.S. audience. JustWatch also provides updates on new content added to streaming services. The service debuted in the U.S., and will soon be available in Germany and Brazil. Eventually, the company wants to help movie studios target cord cutters using an integrated adtech system. Continue reading JustWatch Is a Search Engine That Scans Streaming Services

Amazon has designed a Windows program that allows users to convert traditional print books to digital files (for personal, non-commercial use), which can then be read using Amazon’s Kindle software. Once converted, the digital version of these print books will function as any other Kindle e-book with adjustable font features, free cloud storage and Whispersync capabilities. However, Kindle Convert may prove to be too tedious for some readers, since it requires that users physically scan the pages of the book. Continue reading Amazon Lets Users Convert Print Books into Kindle E-Books

Reuters is hoping to better compete with the likes of CNN, CNBC, and other networks for news consumers, particularly those who use mobile devices for their news, by launching a new app that is essentially a “Netflix for News.” The new Reuters TV app requires a $2 per month subscription to access the 30-minute news reports and the live streaming channel. Both on-demand and live content will be downloadable for offline viewing. The iOS app is currently only available in the U.S. and the U.K. Continue reading Reuters Launches Video Subscription Service for Mobile News

Nielsen is developing a new metric for entertainment marketers that measures the social impact of a television commercial. The “tweets per impression” (TPI) measurement shows just how effective the impression of a commercial may have been by mapping the number of tweets about the commercial shortly after it airs. TPI provides entertainment marketers a way to make sure that they are getting the biggest bang for their buck. Studios, networks and advertisers are showing interest in the new metric. Continue reading Nielsen Develops Metric That Tracks ‘Tweets Per Impression’

In an effort to make a viewer’s video experiences more immersive and interactive, YouTube is testing a new feature that allows viewers to seamlessly switch between camera angles on the videos they are watching. As of now, the feature is only available on a music performance by indie artist and YouTube favorite Madilyn Bailey from a recent YouTube Music Night. However, YouTube is currently accepting inquiries from select YouTube users interested in creating a multi-angle video of their own.  Continue reading YouTube Experiments with Multiple Camera Angles for Videos