By
Rob ScottJanuary 21, 2015
It looks like Overstock.com is the latest to throw its hat into the streaming video ring. The Salt Lake City-based company is planning to introduce a streaming video service later this year that will compete in a crowded field that includes its e-commerce rival Amazon. During the National Association of Television Program Executives conference, Overstock Chief Exec Patrick Byrne said the online retailer would launch with about 30,000 movies and TV shows available for rent or purchase and eventually offer original programming. Continue reading Overstock.com to Launch Streaming Video Service This Year
By
Rob ScottJanuary 21, 2015
Google-owned YouTube plans to launch a new original programming initiative by the end of 2015, different from its 2012 channel-centric initiative. Alex Carloss, head of originals at YouTube, told attendees at this week’s National Association of Television Program Executives conference that the program would provide financial support for top YouTube talent to produce more original content. However, he stopped short of specifying which talent would be supported and how much would be spent. Continue reading YouTube to Support its Top Talent with Programming Initiative
By
Rob ScottJanuary 21, 2015
Yahoo-owned blogging platform Tumblr launched a new pop culture hub yesterday that highlights top conversations from its community related to categories such as celebrities, TV shows, movies, music and video games. Since Tumblr blends online publishing tools with social features, the platform has grown popular for those who like to follow blogs and share posts. It has also become popular with fan communities, which makes the Fandometrics hub a natural fit for Tumblr — and a potential new marketing opportunity for brands. Continue reading Fandometrics: Tumblr Launches Hub for All Things Pop Culture
By
Rob ScottJanuary 21, 2015
The Smithsonian Institution has developed an iOS app called “Skin & Bones” that uses 3D animation and augmented reality to help bring fossils to life for children visiting Bone Hall at the National Museum of Natural History. In addition to the 3D animations and related information, the free app offers detailed maps of the museum. Complimentary Wi-Fi is available on-site so visitors can easily download the app. The approach is another example of how organizations are exploring compelling use of immersive technologies. Continue reading Museums Bridging the Gap Between the Digital and Physical
By
Rob ScottJanuary 20, 2015
Amazon announced yesterday that it plans to expand its original programming efforts by producing and acquiring movies for theatrical release and distribution via Prime Instant Video. In a significant departure from the traditional windowing system, the films are expected to be available for streaming in the U.S. 4-8 weeks following their theatrical debuts (movies normally have to wait 39-52 weeks before streaming). The move is part of Amazon’s plan to grow its entertainment arsenal while competing with Netflix. Continue reading Amazon Studios Looks Beyond Original Series to the Big Screen
By
Rob ScottJanuary 20, 2015
Measurement firm comScore will introduce a new metric this week that goes beyond tracking video audiences on desktops and laptops to additionally tracking audiences across mobile and streaming devices. The new metric is expected to provide advertisers and television networks with vital information that has so far been challenging to collect. The addition is part of a broader initiative by comScore to track shifting, more diverse viewing habits of consumers and better compete with ratings provider Nielsen. Continue reading New comScore Measurement to Include Mobile and Streaming
By
Erick Mendoza January 20, 2015
In addition to its AdBitz channel, where viewers can see and vote for their favorite Super Bowl ads after the game, YouTube is also offering its very first Super Bowl halftime show. The show will stream against NBC’s televised halftime show on February 1st, which includes performances by Katy Perry and Lenny Kravitz. Hosted by Harley Morenstein of EpicMealTime, the YouTube show will include performances and appearances from some of YouTube’s biggest names including Freddie Wong and Toby Turner. Continue reading YouTube Plans Alternative Halftime Show for Super Bowl XLIX
By
Erick Mendoza January 20, 2015
Facebook is launching a new service designed to be appropriate for the workplace called Facebook at Work. The service is almost identical to the regular social network, except for a white color scheme that replaces the iconic blue layout. The difference in colors is to help employer’s distinguish when someone is using a work account as opposed to a personal one. Facebook at Work will allow users to connect with colleagues to become more efficient around the office. Continue reading Facebook Aims to Make Social Media a Tool for the Workplace
By
Erick Mendoza January 20, 2015
With nearly 70 million visitors per month, Pinterest is becoming a popular destination for advertisers to reach new audiences, except not in the way that Pinterest intended. Instead of advertising directly through Pinterest via “Promoted Pins,” advertisers have found success in partnering with an array of “Pinfluencers,” individuals that have accrued millions of followers. Advertisers see the influence these individuals have over followers, and are discovering new ways to leverage them as effective marketing tools. Continue reading Advertisers Opting for Pinterest Influencers Over Pinterest Ads
By
Rob ScottJanuary 19, 2015
Today marks the last day that Google Glass in its current form will officially be available for $1,500 as part of the Explorer Program. Late last week, the company announced that it would stop selling the smart glasses and the device would no longer be developed by the Google X research division. However, Google Glass is expected to continue as a standalone project with former Apple exec Tony Fadell in charge. Fadell is known for helping to design the iPod and inventing the Nest thermostat. Google purchased Nest last year. Continue reading Today is Final Day to Purchase Google Glass Explorer Edition
By
Meghan CoyleJanuary 19, 2015
AT&T may have solved the issue of streaming videos over its LTE network in congested areas such as sports stadiums. The company showed a demo of LTE Broadcast during the College Football Playoff National Championship. The LTE Broadcast network can stream high quality videos no matter how many smartphones are trying to tune in at the same time. The new network would also help take a load off of the main LTE network. There is no word yet on when this tech would be available for mobile devices. Continue reading LTE Broadcast: AT&T Network Upgrade Enhances Mobile Video
By
Meghan CoyleJanuary 19, 2015
Two competing coalitions have enlisted the Linux Foundation to help them develop open-source software that will work with each of their proposed technology standards for the Internet of Things. The Open Internet Consortium and The AllSeen Alliance have already started developing their own specifications for how connected home devices will interact with each other. Some reports suggest that the Linux partnership with both coalitions might eventually help merge the competing standards. Continue reading Linux Tapped by Rival Groups for Internet of Things Standards
By
Meghan CoyleJanuary 19, 2015
“Mayday! Deep Space” is a new iOS game app that lets users control the character through voice commands. Instead of playing first-person as the character, the player will build a relationship with their character. As part of the game, the user not only gives directions to their character; they also make moral decisions for the character. However, the AI does not have to do everything the user says, and can reject commands. Future AIs may eventually be able to identify emotions as well. Continue reading Voice-Commanded Mobile App Transforms First Person Games
By
Rob ScottJanuary 19, 2015
Deloitte forecasts that the 83 million 18- to 34-year-old consumers in North America will spend about $62 billion on media consumption in 2015, an average of $750 per person. Roughly 80 percent of millennials are projected to spend an average of $80 per month on pay TV, with another $40 per year for streaming video services such as Netflix or Amazon Prime. The same demographic is likely to spend about $100 on concerts and $25 a year on music downloads and streaming services, according to Deloitte. Continue reading Research Points to Millennials Spending $62 Billion on Media
By
Rob ScottJanuary 16, 2015
Streaming service Vimeo is planning to team up with YouTube network Maker Studios to fund and distribute projects this year that will get exclusive release windows via Vimeo On Demand, the platform’s premium VOD tier. As part of the deal, Vimeo On Demand will be made available to Maker Studios’ 55,000 creators. Disney-owned Maker Studios has started looking into distribution options, including its own Maker.TV player and a new programming partnership with Dish’s soon-to-launch streaming service, Sling TV. Continue reading Vimeo Enters into Deal with Maker Studios for Original Content