Google has developed a new measurement tool to determine the number of people who are watching, ignoring or skipping video advertisements. Revenue from digital video ads, although expected to grow in the coming year, still trails far behind the money generated by TV ads. Google aims to use the measurement tool as an effective way to draw marketers to the idea of digital video ads. Neal Mohan, Google’s vice president of display and video advertising spoke about the new tool at CES. Continue reading Google Tool Measures How Consumers Interact with Video Ads

The Internet of Things is only meaningful when it really encompasses everything. This was the key refrain throughout the CES keynote panel “Fast Innovation: Disrupt or be Disrupted” featuring John Chambers, Cisco chairman and CEO, Neil Smit, president and CEO of Comcast Cable and Werner Struth, member, board of management, Robert Bosch GmbH. David Kirkpatrick, founder, host and CEO of Techonomy moderated the discussion on the evolution of the connections between people, data, business and innovation. Continue reading CES Panel: The Internet of Everything and Full Participation

Mozilla is planning to take on industry leaders Apple and Google by developing a version of its Firefox operating system specifically for wearables. Firefox OS, which is starting to appear in smartphones and select TVs, will be adapted for use in smart glasses, smartwatches, and other wearable devices as an alternative to Google’s Android Wear or Apple’s iOS. Mozilla’s ultimate goal is to provide Firefox OS as a system to easily connect appliances, mobile devices, television sets and wearables, regardless of their OS. Continue reading Firefox OS for Wearables as Alternative to Android and iOS

A group of movers and shakers in the MEMS/sensors industry gathered during a day-long conference at the 2015 CES in Las Vegas yesterday to discuss how their technologies need to evolve in order to enable a smart Internet of Things. Panelists addressed the need for improved sensing technologies, smaller form factors and better integration. Companies represented during the early afternoon session included SunEdison Semiconductor, IBM, Evernote, ARM and virtual reality startup Virtuix. Continue reading Tech Session: Developing MEMS and Sensors for a Smart IoT

Developers of health and fitness wearables — currently the industry’s biggest segment — are challenged with providing accurate and reliable biometric information. If the consumer cannot be convinced that calories burned, steps taken, and blood pressure numbers do not reflect reality, then health and fitness wearables will never gain the traction they need to become mass market. Enter Valencell, a core technology provider for biometric information to silicon providers and OEMs. Continue reading Sensors/MEMS Session: Biometric Information for Wearables

During a CES session on “The Wearable Revolution,” panelists agreed that it is still early for the wearables category, but a revolution is right around the corner. Moderator Joanna Stern, personal technology columnist for The Wall Street Journal, pinpointed her main gripe: ugly, clunky watches and fitness trackers. “Will we look back at this generation and be reminded of the 25-pound laptop?” she asked. Panelists suggested the technologies that will make wearables more attractive and more effective are now being released. Continue reading CES Panelists Agree the Wearable Revolution is (Almost) Here

Samsung Electronics plans to extend its Tizen operating system beyond mobile phones to its new smart TVs beginning next month. At CES, Samsung CEO BK Yoon announced that Tizen TVs would initially launch in the U.S. and Korea, followed by a rollout to additional international markets later in the year. Samsung, which has spent years developing Tizen as an alternative to Google’s Android mobile operating system, is looking to better compete in software and services with OS leaders Google and Apple. Continue reading Samsung Targets Google and Apple with Plans for Tizen TVs

The Internet of Things will comprise 200 billion devices by 2020, according to Steve Holmes of Intel’s New Devices Group. He spoke about “Challenging Developers to Make It Wearable” during a day-long Sensors and MEMS Technology Conference at this week’s CES in Las Vegas. “I want to talk to you about why I think people are under-estimating the impact of wearables, what Intel is doing and to share some of the things we’ve learned about bringing products to market,” he said. Continue reading CES Session: Challenging Developers to Make It Wearable

3D Sound Labs, a French company exhibiting in the Eureka Park startup area at the 2015 International CES, demonstrated new headphones that combine head tracking and software to dynamically tune sound that creates what the company describes as “the most immersive, wearable sound experience.” According to CEO and co-founder Xavier Bonjour, a former Technicolor executive, the Neoh headphones produce an experience that does for sound what virtual reality technology is producing visually. Continue reading Startup Demos Virtual Reality Audio with Neoh Headphones

As a follow up to its impressive Inspire 1 drone featuring a 4K camera, DJI unveiled a new mount at CES that works using a smartphone and the detachable Inspire camera. The mount was designed for filmmakers, especially those seeking the versatility of using the Inspire to capture aerial and handheld images without excessive equipment. DJI has a reputation among filmmakers. Prior to its Phantom and Inspire drones, DJI was most known for its Ronin brushless gimbals, considered among the best in the market. Continue reading CES: DJI Unveils Handheld Mount for Inspire Drone Camera

Facebook has reportedly acquired Wit.ai, a Palo Alto-based startup with an API that allows developers to make use of voice recognition and natural language processing technology for their products. Although Facebook has not yet disclosed any details about Wit moving forward, it seems that the social network’s instant messaging app Messenger will likely be a part of the plan. The voice recognition technology that Wit provides Facebook is in line with that of Apple’s Siri. Continue reading Social: Facebook Acquires Startup with Siri-Like Technology

A flying camera, an invisible piano keyboard that can be played, sensors that help the visually impaired navigate the world… these are just some of the technologies that will make 2015 a watershed year. “It’s the beginning of the next consumer technology wave,” said Intel CEO Brian Krzanich in his CES keynote address. “The last time we saw a wave of change this big was 20 years ago today, in 1995, with a revolution in consumer computing with the Pentium processor and first commercial browsers.” Continue reading Intel CEO Brian Krzanich Predicts New Consumer Tech Wave

Wearables are powered by MEMS (Microelectrical Mechanical Systems) and sensors, and the MEMS Industry Group (MIG) is focused on addressing the issues that will help catapult wearables and the Internet of Things to become more powerful market segments. The wearable sensor market is expected to expand seven-fold in five years, to be valued at more than $450M in 2018. At CES, MIG Executive Director Karen Lightman introduced a day-long conference devoted to MEMS and sensors. Continue reading MEMS and Sensors Power Wearables, the Internet of Things

Emerging trends in new wearables represent the next great market opportunity, say a group of consultants and analysts who cover the field. As part of the Sensors and MEMS Technology Conference at CES, panelists took to the stage to discuss “Wearables: A Very Real Market Opportunity.” Although current penetration of wearables is a mere seven percent, that number is expected to grow dramatically. “In the next five years we’ll have a wearable that the majority of the population will want,” said Jim Feldhan, president of Semico Research. Continue reading CES Conference Session: Wearables as a Market Opportunity

PC game hardware manufacturer Razer may be looking to compete with virtual headsets such as the Oculus Rift and Samsung Gear VR. At CES, the company unveiled its own VR headset, the open-source OSVR Hacker Dev Kit. According to Razer, the $199 kit is compatible with Oculus DK2 software and experimental Linux and Android VR software. Slated for June availability, the kit is tied to a new consortium that plans to offer an alternative test bed for developers interested in VR. Continue reading 2015 CES: Razer Unveils its $199 Open-Source VR Headset