United Talent Agency and Rentrak, an entertainment data company, have teamed up to bring studio marketers a tool that tracks the hype on social media surrounding a specific film. With this data, marketers would be better armed to make the necessary tweaks to a marketing campaign that can help make a movie a hit. PreAct is the name of the new tool, and since its debut in January, the service has signed up entertainment giants such as Sony Pictures Entertainment and 20th Century Fox. Continue reading New Tool for Film Marketers Analyzes Buzz on Social Media

Hachette Book Group, which publishes best-selling authors including Michael Connelly, Malcolm Gladwell and James Patterson, announced on Monday that it is partnering with Gumroad to determine whether author tweets can help push book sales. In today’s social media landscape, authors with significant Twitter followings — such as John Green and Paulo Coelho — have experienced major success. Gumroad enables creators to sell products directly to social media followers without leaving Twitter. Continue reading Hachette Launches Twitter Experiment to Boost its Book Sales

The International Telecommunication Union announced its approval of a new DSL standard that combines fiber and copper to transmit at gigabit speeds. The Broadband Forum industry consortium is testing interoperability of products and has scheduled a trial certification program. Following certification of chipsets and equipment, G.fast implementations are expected to hit the market next year. The standard is seen as a new way to deliver bandwidth intensive applications such as Ultra HD television. Continue reading ITU Approves G.fast Standard, Should Benefit UHD Streaming

The NPD Group reports that awareness and satisfaction of UltraViolet is on the rise with American consumers. According to NPD’s “Digital Video Adoption Monitor Report,” 44 percent of U.S. consumers have heard of UV or recognize its logo. That marks a nine percent increase over last year. Consumers pointed to DVD and Blu-ray packaging as the primary source for raising awareness. NPD notes that 91 percent of current UV users indicate they are satisfied with the service, up eight percent from 2013. Continue reading UltraViolet Awareness and Satisfaction on the Rise, Says NPD

Galaxy Note 4 users interested in virtual reality can spend $199 for the newly launched Samsung Gear VR Innovator Edition, available via the Samsung and AT&T sites (a Verizon version is on its way). A variety of VR games and applications are available from the Oculus VR app store and a 16GB microSD card starter kit. Since Gear VR is designed for mobile, there are limitations to the types of games you can play, but Samsung offers a Bluetooth controller with more standard game controls in a $249 bundle. Continue reading Samsung Launches Gear VR Headset, Powered by Galaxy Note

As Facebook’s video startup Vessel begins to take shape, the company has aggressively pursued some of YouTube’s most popular online stars. In response, Google has been structuring more lucrative deals for its stars to keep them from leaving. The company has gone as far as offering multiyear deals, performance-based bonuses and additional funding for video production. Although Vessel has yet to launch, it is reportedly looking to secure programming in advance of its debut.  Continue reading Google Offers Special Deals to Keep Top Talent on YouTube

The latest software update to Amazon’s Kindle Fire will bring the new Washington Post app to users for free. The ready to read app features the latest news with various articles, images and advertisements. The app was designed with significant contributions from Amazon CEO Jeff Bezos, who purchased the news source last year for $250 million. The release of the app on the Kindle marks the first formal collaborative effort between The Post and its parent company Amazon.  Continue reading Kindle Software Update Comes with Free Washington Post App

Shawn DuBravac, chief economist and director of research for the Consumer Electronics Association, set the stage for the upcoming 2015 CES with a special briefing on December 4 for ETC members. DuBravac placed his remarks within the context of more than a century of innovation beginning with the inventions of recording, radio and telephone transmission. “Five key pillars drive innovation today,” he said. “Ubiquitous computing, an explosion of devices, universal connectivity, access to storage, and embedded sensors.” Continue reading CEA Economist Outlines ‘Post-Smartphone Era’ at ETC Event

Visual effects studios are increasingly using cloud computing technology to crank out film sequences faster and more efficiently. Rendering, the process of finalizing each frame, is an intensive processing process, and the cloud allows studios to use as much processing power as needed to finish the job. When the studio is in between film projects, it can save money because the studio can scale back on its computing power demand, which helps keep VFX costs low for filmmakers. Continue reading VFX Studios Leverage the Power of the Cloud for Film Projects

At the Sundance Film Festival in Park City next month, attendees can expect to watch both great films and virtual reality experiences. Ten of the 13 installations in the festival’s New Frontier program involve VR or other digital interactive technology. These projects use several different brands of headsets, from Oculus Rift to Google Cardboard and Samsung’s Gear VR, and for one of the first times, the content for these devices will be original, not a promotion for an existing movie. Continue reading VR Films Are Expected to Make a Splash at Sundance Festival

Mobile shopping just got even easier thanks to a new app called TheTake, which enables users to find the products they have been eyeing from their favorite movies. TheTake launched last week with a database of scenes from more than 100 movie titles. The app uses audio and image recognition technology to identify the products in a scene and gives users related links to retail stores that sell the items. The app may leverage the growing trend that shows mobile shopping sales are on the rise. Continue reading TheTake: App Helps Users Identify and Buy Products in Movies

Swiss watchmaker TAG Heuer is planning to unveil its first smartwatch, possibly during CES in January. According to a source familiar with the matter, the watch will run on an Intel processor, likely with a focus on fitness features (measuring steps, calories burned, quality of sleep). But unlike most smartwatches, TAG Heuer’s offering is expected to look less like a touchscreen gadget and more like a traditional wristwatch. If not unveiled in Las Vegas next month, the watch will be announced during Q1 2015. Continue reading TAG Heuer Plans to Introduce Sleek, Intel-Powered Smartwatch

Google has confirmed that it plans to develop kid-friendly versions of some of its more popular products next year. While Google has yet to release specific details about the initiative, many predict that Chrome and YouTube will be among those products redesigned for children 12 and younger. Google understands that kids are among those most active on the Internet, so it hopes to create Web-related products and services that are deemed appropriate for their use. Continue reading Google Plans Initiative to Build Products for Ages 12 and Under

The home entertainment divisions of Hollywood studios are projected to generate record sales of movies and TV shows on digital platforms this holiday shopping season between Thanksgiving and Christmas. Digital sales are experiencing an upswing as more consumers access media via their mobile devices, smart TVs and connected game consoles. In addition, retailers such as Best Buy, Target and Walmart are pushing digital in an effort to make up for the downward trend in disc sales. Continue reading New Holiday Sales Records Predicted for Digital Home Video

Dolby, the top brand in theater sound, is poised to launch its premium, large-format theater experience called Dolby Cinema. As a potential new competitor to today’s large-format leader IMAX, Dolby Cinema will feature special design elements such as its Atmos sound, signature entrances to reflect the movie being projected, and the highly anticipated high dynamic range process, which allows for a greater dynamic range of luminosity, resulting in whiter whites and blacker blacks. Continue reading IMAX Rival: Dolby Cinema Puts Focus on High Dynamic Range