Facebook has unveiled two new iOS apps designed for people working behind the scenes. Designers now have a tool that lets them prototype the interface of an app without writing a single line of code. The Origami Live app will then roughly translate the design into code with the click of a button. Facebook has also created a new app for advertisers so that they can schedule or even create their Facebook ads from their phone. Facebook Ads Manager provides metrics on the ad’s performance. Continue reading Facebook Releases New Apps for Advertisers and Designers

According to a new report from eMarketer, digital-image bookmarking site Pinterest is poised to become the newest social favorite with advertisers since its users typically “pin” and “repin” items that paint a compelling picture of consumer interests. These interests often focus on specific products, services, travel ideas and other areas that could lead to purchases. The researcher suggests that 2015 will be a critical year to determine whether or not Pinterest can generate a serious advertising business. Continue reading New Report Points to Major Marketing Potential of Pinterest

Comcast, the largest cable company in the U.S., could potentially soon have more Internet subscribers than television subscribers. During the last quarter, the company’s video users increased by only 6,000 to 22.4 million, while its broadband subscribers jumped by 375,000 to nearly 22 million. The diminishing gap could be a sign of the times, with an increasing number of consumers becoming more interested in services such as Amazon and Netflix, as opposed to traditional TV. As a result, Comcast is working to attract more broadband users. Continue reading Comcast Subscriber Shift Points to More Web Than TV Users

Solace Power, a small Canadian startup, has developed a technology that wirelessly charges unmanned aerial vehicles (UAVs) while still in flight. The company has a standing partnership with Boeing and recently secured government funding from Industry Canada to help facilitate the technology for military drones. The technology, which could effectively eliminate the need to physically charge a drone while on land, works using energy transmitters that communicate to receivers attached to the UAVs. Continue reading Solace Power Develops Wireless Solution to Charging Drones

Google and Apple have been developing dashboard systems that would allow drivers to power the center screen of their automobile with the use of a smartphone. The systems have been designed to make driving safer for cellphone users. While neither company has confirmed when these dashboards would be available, there is speculation that they will arrive soon. More than two dozen car makers have reportedly agreed to support Google’s Android Auto, Apple’s CarPlay, or both systems. Continue reading Google and Apple Dashboard Systems May Arrive in Cars Soon

SoftBank has plans to release a line of consumer robots in Tokyo this summer. The humanoid robot, known as Pepper, stands four feet tall, rolls around on wheels and effectively engages in simple conversations with people. The company predicts that robots will one day emerge as the next mass-market technology assisting people in a wide variety of applications. Pepper, developed by French subsidiary Aldebaran Robotics, will be connected to SoftBank’s mobile network in Japan that currently has about 37 million subscribers.  Continue reading Pepper: SoftBank to Launch its Sophisticated Consumer Robot

Tumblr’s new Creatrs initiative aims to pair some of the site’s most popular artists with brands to create a more authentic approach to advertising. With about 420 million monthly viewers, Tumblr has become a popular avenue for brands to target consumers. The problem however, is that brands have yet to figure out how to effectively reach them. The launch of Creatrs is an attempt to educate brands about how to best promote and market themselves on unique social media sites like Tumblr. Continue reading Tumblr Teams its Top ‘Creatrs’ with Brands for Sponsored Ads

Some Lenovo laptops that have shipped since August include a pre-installed adware program known as Visual Discovery by Superfish. While Superfish is designed to serve ads, it reportedly does so in a dangerous way that leaves users vulnerable to hackers. While Lenovo claims that it has investigated the tech and does “not find any evidence to substantiate security concerns,” Internet security analysts suggest a major problem still exists. The Department of Homeland Security warns that Superfish makes users vulnerable to SSL spoofing. Continue reading Security: Government Urges Removing Superfish from Laptops

Facebook and Twitter were used in compelling new ways during this year’s Academy Awards for advertising, live blogging and live streaming. Facebook reported an upswing of 21 million global users recording 58 million Oscar-related interactions. According to Nielsen, 13 million U.S. Twitter users watched the Oscar telecast, a 6.5 percent drop from the previous year. However, the show’s overall TV audience in the U.S. dropped by 16 percent, suggesting that the Twitter numbers can still be considered a victory for the social platform. Continue reading Oscars: While TV Viewing Declines, Social Media Scores Victory

While “The Lego Movie” did not bring home any Academy Awards for Warner Bros. on Sunday, it still managed to generate some Oscar gold in the form of a clever toy statuette made of 500 yellow plastic bricks. During the performance of “Everything is Awesome” (nominated for Best Original Song), Lego versions of the Oscar statuette were distributed to audience members Oprah Winfrey, Steve Carell, Emma Stone and others. Before long, #LegoOscar became a top trending topic on Twitter and a new star was born. Continue reading Lego Oscars Were a Major Hit During and After Academy Awards

StyleHaul, a digital startup with a focus on fashion, beauty and lifestyle content, is paving the way for some of its YouTube stars to make their television debuts. The company, which manages thousands of YouTube personalities, has recently secured a deal with Oxygen, Trium Entertainment and Lentos Brand to create a reality TV show. StyleHaul can leverage this opportunity to not only improve visibility for its YouTube stars but also take a cut of the ad revenue that supports cable TV.   Continue reading StyleHaul’s YouTube Stars Making the Transition to Television

In 2008, Apple filed a patent titled “Head-Mounted Display Apparatus for Retaining a Portable Electronic Device with Display.” Last week, the U.S. Patent and Trademark Office finally approved the patent, which has been compared to the Samsung Gear VR and Google Cardboard. The patent’s blueprints show evidence of a headset with a slot fitting for the iPhone. While Apple reportedly has no immediate VR projects of its own, the recent patent approval signifies the company’s interest in VR technology.  Continue reading Virtual Reality Tech: Apple Awarded Patent for Mobile Headset

Last year’s selfie by Ellen DeGeneres during the live Oscar telecast set a new Twitter record and launched 3 million retweets. Not surprisingly, yesterday’s 87th Academy Awards had an impressive social presence, from ABC live-streaming its backstage show on Facebook to news organizations live-blogging on assorted social networks and Facebook launching its new real-time Trending Oscars experience. According to Twitter, the most tweeted-about nominees and performers included Lady Gaga, Patricia Arquette, Alejandro Iñárritu and John Legend. Continue reading Academy Awards Have Strong Presence on Twitter and Facebook

Yahoo is wooing app developers with a new mobile development suite that makes it easier to build apps with search, integrate ads into the code, and analyze app performance. Yahoo is hoping that the development suite will not only encourage developers to build new apps, but also build apps that host its advertisements. Flurry Analytics, a Yahoo acquisition, will provide users with a collection of new tools designed to analyze their app’s performance and securely share that information with others. Continue reading Yahoo Unveils Mobile Development Suite with Analytics and Ads

Consumers criticized Samsung for recording users through its smart TVs and sending the data to a third party, but other companies reportedly take a similar approach. Many of the audio recordings come from devices with voice recognition, like LG’s smart TVs or Amazon Echo. Such recording of unknowing users is not limited to the living room. Automobiles from companies such as GM and Chevrolet can record and send information about a driver’s speed, location, and their route to work. Continue reading Numerous Smart Devices May Now Be Secretly Recording Users