According to a new study by Viacom, devices that enable consumers to watch television content on multiple screens is leading to increased network loyalty and an audience preference for live viewing. “Getting With the Program: TV’s Funnels, Paths and Hurdles” notes that 78 percent of viewers polled indicated they would not have become fans of some shows if they were not able to watch them on multiple screens. The study also found that multiplatform viewers are more committed to viewing shows live and watching multiple networks. Continue reading Viacom Study: Multi-Screen Viewing Promotes Network Loyalty

While 73 percent of millennials still watch television content on a traditional TV set, many are turning to alternative platforms for guidance regarding what to watch. A recent Omnibus survey learned that 74 percent also watch content online via computer, smartphone or tablet, and 76 percent say they discover new shows from friends, family and social media. Service providers such as RelayTV are responding by offering platforms that effectively blend social networking with traditional television. Continue reading RelayTV Targets Millennials with Integrated Social TV Platform

MTV and GE are among the brands that have turned to 23-year old Jerome Jarre and his popular Vine videos and Snapchat messages that reach millions (his Vine account alone touts 7.2 million followers). Brands pay up to $25,000 for his Vines and $35,000 for a single Snapchat message. Jarre’s marketing firm, GrapeStory is helping to shape the contagious appeal of short form media. And his star status is going mainstream. Celebrities such as Robert De Niro, Ashton Kutcher and Aaron Paul have appeared in his Vines. Continue reading Short Form: Brands Enlist Jerome Jarre for Social Advertising

The global trend in smartphones is larger screens, and it looks like consumers are already responding to the larger sizes of the new iPhones. Apple announced yesterday that early orders for the iPhone 6 (4.7 inches diagonally) and iPhone 6 Plus (5.5 inches) have exceeded four million in the first 24 hours of availability via online ordering. That figure is about double the number of early orders the company received online for the 4-inch iPhone 5 two years ago. The new iPhones will hit store shelves this Friday. Continue reading Bigger is Better for New iPhones: Online Orders Top 4 Million

As Amazon and Hachette continue to battle over the prices of e-books, Hachette’s authors have decided to appeal directly to Amazon’s board. Authors United is warning the board of the reputation that the retailer will develop if it blocks the sale of books, a tactic that may prove helpful considering the significance Amazon places on its reputation. Authors United members have until Wednesday to sign the letter, which will be sent to Amazon’s 10 board members. Continue reading Hachette and Amazon Continue to Battle Over E-Book Prices

NextVR, a virtual reality technology and content company, introduced a 360-degree 3D virtual reality rig outfitted with six RED Epic Dragon cameras at IBC in Amsterdam last week. The “NextVR Virtual Reality Digital Cinema Camera System” supports the recording and live streaming of immersive, ultra high definition, stereoscopic content at 60fps and includes spatial audio capture. NextVR also unveiled VR content acquired with the equipment, displaying it on the new Samsung Gear VR headset. Continue reading IBC 2014: NextVR Unveils 360-Degree 3D VR Camera System

SanDisk unveiled its new 512GB memory card at the International Broadcasting Convention in Amsterdam last week. The $800 Extreme PRO SDXC UHS-I card — which SanDisk touts as “the highest capacity SD card on the market” — is designed for professionals that shoot 4K video, Full HD video and high-speed burst mode photography. The new offering marks an increase in SD card capacity by 1,000 times in just over a decade. It was only 2003 when consumers were scrambling for SanDisk’s 512MB cards. Continue reading IBC 2014: SanDisk Premieres Record-Breaking 512GB SD Card

By the middle of next year, Verizon customers could be watching over-the-top live channels and on-demand movies through a digital video service. Chief Executive Officer Lowell McAdam told investors at a conference last week that his company was close to reaching deals with major content providers such as ABC, CBS, Fox, NBC, DreamWorks, and AwesomenessTV. Verizon may even use multicasting technology to broadcast live content to smartphones via a single stream of airwaves. Continue reading Verizon Considers Launching a Digital Video Service in 2015

E-commerce company eBay will launch a mobile ad network by the end of the year, allowing advertisers to target the 4.6 million daily users who spend an average of 150 minutes on the eBay app per month. Because eBay account holders have a single login assigned across their various mobile devices, the ad network collects data about user activity, including shopping habits. Triad Retail Media has partnered with eBay to place the ads across a variety of smartphone and tablet platforms. Continue reading New eBay Advertising Network to Capitalize on Mobile Users

California Governor Jerry Brown signed into law a new measure that bans businesses from preventing their customers from leaving negative reviews, especially online. Yelp and other sites have pushed anti-SLAPP (Strategic Lawsuits Against Public Participation) laws around the country to stop defamation lawsuits against their users who post negative reviews. California businesses can no longer force customers to waive their right to comment on their service, or they can face fines of up to $10,000. Continue reading California Law Protects the Right to Post Bad Reviews on Yelp

According to eMarketer, Google’s YouTube is projected to take in about $1.13 billion in video-advertising revenue this year, up 39 percent from $810 million in 2013. However, the digital video advertising segment in the U.S. is expanding (YouTube’s 18.9 percent share is down from 21.2 percent last year), and YouTube is not expected to increase its market share significantly over the next three years. YouTube is also somewhat limited in its ad potential due to the amount of user-generated and short content. Continue reading Growth in Digital Video Ad Market, YouTube Maintains Lead

Cable channel VH1 and Internet media company BuzzFeed have joined forces to expand their audiences. BuzzFeed will produce videos to drive viewers to watch “Couples Therapy with Dr. Jenn” on VH1’s television channel. Segments will air on television in addition to VH1’s digital platforms and the BuzzFeed website. This is the latest deal in BuzzFeed’s Social Tune-In Program and part of its larger video expansion efforts. The company has also inked similar deals with Bravo and IFC. Continue reading BuzzFeed-Produced Videos to Promote VH1 Television Shows

Samsung’s updated Galaxy Note 4 can serve as a screen in a new virtual reality headset accessory. The phone has a higher resolution 5.7-inch display and camera, and can snap into the Gear VR headset to provide users with an immersive video game or concert experience. Samsung has partnered with Facebook’s Oculus VR to develop a new headset, the Gear VR Innovator Edition. This wireless headset contains speakers and electronics to display the Note 4’s screen in a 360-degree experience. Continue reading Samsung Unveils New Galaxy Note 4 Phone and VR Headset

Deezer, a French subscription service available in 180 countries, announced its plans for availability in the U.S. In a partnership with Sonos, the company plans for a high-fidelity version called Deezer Elite. Deezer reaches five million paying subscribers in a model similar to Spotify, Rhapsody and Beats Music. However, Deezer plans to offer songs at a faster bit rate in order to create smaller file sizes for computer storing and transferring, and in the process attract a more affluent group of audiophiles.  Continue reading Deezer Plans to Bring High-Fidelity Elite Music Service to U.S.

While WhatsApp will continue to be an independent app, its acquisition by Facebook should help it reach up to three billion users, suggests Mark Zuckerberg. WhatsApp had 450 million users around the time that Facebook agreed to buy it for $19 billion, but has now reached 600 million. Facebook currently reaches around 1.3 billion people, which is half of the world’s Internet connected population. The company is focusing on spreading Internet access around the globe. Continue reading Facebook Aims to Connect the World, Starting With WhatsApp