Entertainment and communications leaders explored the impact of artificial intelligence and anticipated the larger changes ahead at the inaugural Synthetic Media Summit, presented by the Entertainment Technology Center at USC in partnership with NAB Amplify, SMPTE and sponsor Wizeline, in conjunction with the USC School of Cinematic Arts and USC Annenberg School for Communication and Journalism. Speakers addressed how new technology will make VFX cheaper and faster for studios, while for indies it will open new frontiers. Teaming AI with tools such as Unreal Engine is expected to level the playing field and launch a new era of virtual production. Continue reading Thought Leaders Analyze AI at ETC Synthetic Media Summit

Meta Platforms continues to make progress on a mission to develop artificial intelligence that can teach itself to learn how the world works. Chief AI Scientist Yann LeCun has taken a special interest in developing the new model, called Image Joint Embedding Predictive Architecture, or I-JEPA, which learns by building an internal representation of the outside world and analyzing image abstracts instead of comparing pixels. The approach allows AI techto learn more like humans do, with their ability to figure out complex tasks and adapt to new situations. Continue reading Meta Develops Computer Vision AI That Learns Like Humans

Amazon has tapped artificial intelligence to summarize some of its product reviews. The feature, currently being tested, sifts through customer reviews to create lists of what purchasers like and dislike. The summaries carry the disclaimer “AI-generated from the text of customer reviews.” The move comes as Amazon is also deploying AI to weed out “fake” reviews supplied by “review brokers” who are also now able to leverage the power of AI. Amazon, which has identified phony reviews as a major problem, now uses machine learning models to detect fraudulent behavior by analyzing thousands of data points. Continue reading Amazon Uses AI to Summarize Legit Reviews and Flag Fakes

Salesforce has launched AI Cloud, adding generative AI across all its sales, service, marketing, commerce and IT tools. The AI Cloud suite for enterprise is built around Einstein, which Salesforce says is the first AI for CRM, and its new Einstein GPT Trust Layer, designed to deter large-language models from retaining sensitive customer data. “This separation of sensitive data from the LLM will help customers maintain data governance controls while still leveraging the immense potential of generative AI,” Salesforce says. The AI Cloud platform integrates Salesforce tools including Data Cloud, Flow, MuleSoft and Tableau and works with third party apps. Continue reading Salesforce Debuts ‘AI Cloud’ Turnkey Generative Tools Suite

A bill passed by the Louisiana State Legislature that bans minors from creating social media accounts without parental consent is the latest in a string of legal measures that take aim at the online world to combat a perceived mental health crisis among America’s youth. Utah also recently passed a law requiring consent of a parent or guardian when anyone under 18 wants to create a social account. And California now mandates some sites default to the highest privacy for minor accounts. The Louisiana legislation stands out as extremely restrictive, encompassing multiplayer games and video-sharing apps. Continue reading Louisiana Approves Parental Consent Bill for Online Accounts

Open-world action role-playing game “Diablo IV” has become the biggest out-of-the-gate seller in Blizzard Entertainment history, generating $666 million in global sales within the first five days of its June 6 launch. The game developer equated the record to box-office movie performance, crediting “Diablo IV” for the company’s “biggest opening week of the year.” The online game, which accommodates single or multi-players, combines a gothic atmosphere with monster-slaying. The heroes of Sanctuary, the world in which “Diablo” is set, have already played more than 276 million hours, or more than 30,000 years. Continue reading Blizzard: ‘Diablo IV’ Generates $666 Million in First Five Days

A group of independent ad-supported streaming companies have joined forces to leverage collective reach, launching the Independent Streaming Alliance. Founding members include Allen Media Group, Chicken Soup for the Soul, Cineverse, Scripps and Vevo. The members — representing smaller or niche platforms — plan to pursue a combined approach to measurement (working with iSpot.tv) as well as promotion, distribution and demand. On launch, the group claims to represent “over 2,200 independent streaming touchpoints” generating “more than half a billion hours” of monthly global consumer viewing time. Continue reading Independent Streamers Join Forces to Create Industry Forum

Google-backed AI startup Runway has released Gen-2, an early entry among commercially available text-to-video models. Previously waitlisted in limited release, the commercial availability is impactful, since text-to-video is predicted as the next big bump in artificial intelligence, following the explosion of AI use generating text and images. While Runway’s solution may not be ready to serve as a professional video tool, this is the next step in development of tech expected to impact media and entertainment. Filmmaker Joe Russo recently predicted that within the next two years, AI may have the ability to create feature films. Continue reading Runway Makes Next Advance in Consumer Text-to-Video AI

Sam Altman continues to call for coordinated international regulation of artificial intelligence. The OpenAI co-founder and CEO visited Seoul this past weekend to meet with South Korean President Yoon Suk Yeol, who issued a statement saying it is important to act “with a sense of speed” in establishing international standards or face unwanted “side effects.” Altman also virtually delivered a keynote address to Chinese AI researchers at an annual conference hosted by the Beijing Academy of Artificial Intelligence, calling on China to participate in global rulemaking. Continue reading Altman Calls on China to Participate in Global AI Rulemaking

U.S. senators on June 8 introduced two new bipartisan bills with implications for AI, one focused on artificial intelligence, the other more generally on emerging technologies. The first is an accountability act that would require the U.S. and its agencies inform people when AI is used in government interactions. The second bill, the Global Technology Leadership Act, seeks to establish an Office of Global Competition Analysis (OGCA) that evaluates “competitiveness in technology and innovation sectors critical to national security and economic prosperity relative to other countries,” with emphasis on “strategic competitors.” Continue reading Two New Bills Target Innovation, Transparency Regarding AI

Following nine months of difficult repositioning that included layoffs and consolidation as Meta Platforms segued to its “year of efficiency,” CEO Mark Zuckerberg recently shared his plans for the company’s future with employees at an all-hands meeting. In a discussion that has been reported as an effort to help bolster staff morale during this challenging period, Zuckerberg explained his strategy regarding job cuts, offered insight on the tech giant’s approach to artificial intelligence, and took a swipe at Apple’s upcoming Vision Pro mixed reality headset while talking about his goals for VR and the metaverse. Continue reading Zuckerberg Shares Meta Strategy with Staff After Rocky Year

Meta Platforms previewed its in-development Twitter rival, called Project 92, for staff last week. Chief product officer Chris Cox demoed the decentralized app, which the company plans to launch through Instagram. Meta received feedback from creators and high-profile figures indicating they want “a sanely run” platform. Project 92 — also referred to internally as “P92” or “Barcelona” — bears similarities to Twitter but unlike that closed system will interoperate with other decentralized social apps like Mastodon and Bluesky. Although a specific timeline wasn’t shared, Cox reportedly said Meta plans to launch P92 “as soon as we can.” Continue reading Meta Unveils Its Upcoming Twitter Competitor for Employees

Amazon may be further leveraging its enviable position with Madison Avenue by launching an ad-supported Prime Video tier. The move makes sense given Amazon’s surging ad revenue from online sales. The company also owns the FAST service Freevee. Amazon’s ad savvy runs deep, and reports suggest the e-commerce giant is also in discussions with Warner Bros. Discovery and Paramount Global to package the ad-supported versions of Max and Paramount+ under the Prime Video Channels banner. The news comes on the eve of the Cannes Lions International Festival of Creativity for the global marketing elite. Continue reading Amazon Explores Launching Ad-Supported Prime Video Tier

Google DeepMind has discovered a way to create AI algorithms that run faster than those coded by humans, which could lead to more cost-effective software development and computing that is more efficient and sustainable, according to the Alphabet company. The breakthrough, detailed in the journal Nature, is called AlphaDev. It uses a form of machine learning called reinforcement that allows computers to build on their successes, honing strategies independent of human programmers. In this case, faster algorithms were developed for computer-science functions like sorting and hashing. Continue reading Google DeepMind’s AlphaDev Can Create Faster Algorithms

TikTok is targeting a massive four-fold increase in global e-commerce revenue this year, aiming for $20 billion in sales. The social media platform reported gross merchandise activity of $4.4 billion last year, which reflects the total sale of goods via the TikTok Shop e-commerce solution. TikTok is banking on significant growth in markets including Indonesia, where influencers live-stream shopping pitches for everything from denim jeans to lipstick. The U.S. and Europe account for a tiny portion of the projected goal, but TikTok is hoping for modest gains in those areas as well. Continue reading TikTok Is Aiming for $20 Billion in Global E-Commerce Sales