Sprint Nextel, the third largest U.S. wireless carrier, accepted a $21.6 billion bid last week from Japan’s SoftBank and gave Dish Network a Tuesday deadline to make a best and final offer. However, Dish said it would not submit a new offer by the deadline, which clears the way for a Sprint acquisition by SoftBank. Dish has shifted its focus to purchasing a large stake in Clearwire Communications, but now faces a lawsuit filed by Sprint to block the offer. Continue reading Dish Network Opts Not to Submit New Bid for Sprint Nextel

Facebook’s introduction of hashtags to its network may open new marketing possibilities for targeting the growing audience that uses mobile devices as second screens. According to Nielsen, nearly half of smartphone and tablet owners currently use their devices during TV viewing, often accessing content directly related to the shows they are watching. This demographic is ideal for planting ads, similar to what Twitter is doing with promoted tweets. Continue reading Facebook Hashtags All About the Second Screen Audience

Yesterday marked the 10th anniversary of Google AdSense. Following the company’s successful launch of AdWords, Google expanded its search-based ad program with a self-service option designed to maximize revenue potential for websites while improving the user experience with more relevant ads. Providing advertisers with the ability to reach across pages dynamically has led to a service that over time has helped steer the economics of the Web. Continue reading Advertising for Good: Google AdSense Helps Fuel the Web

Researchers at Germany’s Fraunhofer Institute are working on a new ebook DRM system called SiDiM that would change individual words of a story in an effort to combat piracy. The system would swap out text to essentially create individualized copies of an ebook that could then be tracked by the original owner. A subsidiary of the German book publisher’s association, interested in possible alternatives to the traditional lock-down approach of DRM, has joined Fraunhofer in its testing. Continue reading Researchers Testing Text-Based DRM System for Ebooks

DreamWorks Animation has signed a multiyear deal to produce original series for streaming video service Netflix. While financial details were not disclosed, the companies announced yesterday that more than 300 hours of programming are planned to debut exclusively on Netflix. A kids’ show based on DreamWorks’ summer movie “Turbo” will debut online in December. Netflix will also replace HBO as DreamWorks’ premium subscription video partner, beginning with this year’s theatrical releases. Continue reading DreamWorks Animation Passes on Cable in Favor of Netflix

Netflix today announced the launch of Netflix Families, a new destination site intended to promote Netflix’s family-friendly offerings. The website features Netflix recommendations for parents and children, streaming tips and promotional content. Also, Amazon announced that it has added more than a thousand books, games, educational apps, movies and TV shows to its Kindle FreeTime Unlimited, including kids’ titles from Disney, Warner Bros. and Electronic Arts. Continue reading Netflix and Amazon Continue Pursuit of Younger Audience

Multiple sources familiar with the ongoing Hulu acquisition talks have suggested that a deal with DirecTV is in “very advanced stages” and could close by the end of this month. If the deal is approved, DirecTV would acquire over 4 million paying Hulu Plus subscribers, which generated $695 million in revenue last year, including advertising. The latest negotiations have reportedly ranged in price from half a billion to more than a billion dollars, depending on structure and terms. Continue reading Inside Sources Believe DirecTV will Acquire Hulu this Month

If rumors prove true, Facebook’s photo-sharing app Instagram may soon include the ability to take and share short videos, similar to how Vine works. Following the company’s release of a hashtag feature and the rollout of its new iPhone and Android features, Facebook has scheduled a product launch event for Thursday in Menlo Park. “A small team has been working on a big idea,” reads the invitation. “Join us for coffee and learn about a new product.” Continue reading Mysterious Facebook Press Event to Unveil Instagram Video?

Social media platform LinkedIn has been making the transition from a utilitarian network designed for business professionals to something much more dynamic. Since October, LinkedIn has been offering original content authored by a select group of “Influencers,” leaders from a variety of fields that post their thoughts on life, careers and success. Traffic to all LinkedIn’s news products has increased eightfold since the Influencers were introduced. Continue reading LinkedIn Turns to Influencers to Enhance Publishing Efforts

Liberty Media CEO Greg Maffei met several weeks ago with Time Warner Cable CEO Glenn Britt to discuss the potential benefits of cable industry mergers, according to a person familiar with the matter. Liberty acquired a 27 percent stake in pay TV operator Charter Communications early last month. Ten days ago, Liberty Chairman John Malone told shareholders that Charter probably has “the best operating team in the business.” Continue reading Chief Execs Discuss Benefits of Mergers in Cable Sector

Amazon recently announced plans to offer online grocery shopping in Los Angeles. While the $79 Amazon Prime provides customers with two-day shipping and streaming TV shows and movies, the $299 AmazonFresh Service, originally tested in Seattle, will additionally enable members to order groceries that will be delivered to the door in hours. Retail giants such as Walmart and Costco have suggested that online grocery delivery is a nearly impossible business. Continue reading Fresh: Amazon Brings Online Grocery Shopping to Los Angeles

Apple has created software specifications that it hopes will encourage developers to build game controllers for its computers and mobile devices including iPads, iPhones and iPod touches. The company says the specs are designed to ensure that controllers “have consistent sets of control elements that both players and game designers can rely on.” According to the document, “Controllers must enhance gameplay — they must not be required.” Continue reading Apple Plans Support for Third-Party MFi Game Controllers

Last week, Facebook officially unveiled hashtags to its social platform, following months of speculation. Hashtags are immensely popular on Twitter, while gaining momentum on other social services such as Google+ and Instagram. The move could have significant implications regarding advertising potential and search engine optimization. Facebook is already encouraging brands to start including hashtags in their Facebook ads.  Continue reading Facebook Borrows from Twitter Ad Playbook with Hashtags

Technicolor, working with Portrait Displays, has developed a new standard for guaranteeing the hue quality across computer and mobile device panels. The Technicolor Color Certified Program will provide displays that meet the standard with a seal of approval. “For the end user, the result should be consistent tones across all certified devices either automatically or when the Technicolor color setting is enabled for specific programs or apps,” explains Engadget. Continue reading Technicolor Certified Program Ensures Hues Across Devices

“TV Everywhere” and “cord-cutting” were major themes at this week’s NCTA Cable Show in Washington, D.C. where the industry presented technologies intended to sustain its relevancy. Examples included Roku and Xbox as cable set-tops, smartphones as remotes, iPads as TVs, a Slingbox product from Arris and more. Comcast unveiled its X2 cloud DVR and TiVo is expanding its TV Everywhere options with a new Web portal. Continue reading NCTA Cable Show: Battling Cord-Cutting with Technology