Viacom and Twitter have announced a new partnership to deliver social video advertising campaigns centered on popular Viacom shows and events from MTV, VH1, CMT, Nickelodeon, Comedy Central, TV Land, Spike and others. Viacom is the latest to join the growing list of media companies involved with the Twitter Amplify partnership program. The Viacom partnership will launch with the 2013 MTV Video Music Awards on Sunday, August 25. Continue reading Viacom and Twitter Partner on Social Video Ad Campaigns

Newly released statistics indicate that Apple’s iTunes and subscription service Netflix continue to lead the Internet video market. Earlier this month, we reported that Netflix held a clear lead in SVOD viewership over Hulu and Amazon for Q1. Yesterday, Apple announced that iTunes viewers are purchasing more than 800,000 TV episodes and 350,000 movies per day. Additionally, Apple announced that HBO GO and WatchESPN are now available directly on Apple TV. Continue reading Apple iTunes and Netflix Dominate the Online Video Market

Video discovery and viewing service Vdio, which was created by Skype co-founder Janus Friis, officially came out of its limited beta this week, making it available for anyone interested in renting or purchasing movies and TV shows in the U.S. and U.K. Vdio is available online and as an iPad app. According to the Rdio Blog, “starting today, you don’t have to be an Rdio listener to buy, rent and share your favorite movies and shows with friends.” Continue reading Vdio Comes Out of Beta: Offers Movies and TV Episodes

In response to gamers’ feedback, Microsoft announced yesterday that it will reverse some unpopular policies it had recently introduced for its soon-to-launch Xbox One game console. The company said it no longer plans to require that the Xbox be connected to the Internet daily. In addition, it will no longer restrict how game discs are traded, resold or rented. Microsoft had faced heavy criticism from gamers for its new restrictions on used games and game play. Continue reading Microsoft to Reverse Unpopular Policies for New Xbox One

To promote its latest album, hip hop group Public Enemy is teaming with BitTorrent, in a move that will also showcase the company’s newest file sharing products. Public Enemy is making the track, “Get Up Stand Up,” available as a free BitTorrent Bundle download. Bundle will enable fans to unlock additional content including a music video and outtakes in addition to multitrack recordings available for remixing the song and participating in a remix contest. Continue reading Public Enemy Invites Remixing and Sharing via BitTorrent

Following its recent acquisition of Tumblr, Yahoo is in advanced talks to purchase social video app Qwiki for $50 million, according to sources familiar with the matter. The New York startup’s iPhone app allows users to create short movies from photos, music and video clips. Yahoo paid more than $1.1 billion for Tumblr several weeks ago and is reportedly close to purchasing San Francisco-based address book app creator Xobni for $30-$40 million. Continue reading Yahoo Continues Shopping Spree of Mobile App Companies

Sprint Nextel, the third largest U.S. wireless carrier, accepted a $21.6 billion bid last week from Japan’s SoftBank and gave Dish Network a Tuesday deadline to make a best and final offer. However, Dish said it would not submit a new offer by the deadline, which clears the way for a Sprint acquisition by SoftBank. Dish has shifted its focus to purchasing a large stake in Clearwire Communications, but now faces a lawsuit filed by Sprint to block the offer. Continue reading Dish Network Opts Not to Submit New Bid for Sprint Nextel

Facebook’s introduction of hashtags to its network may open new marketing possibilities for targeting the growing audience that uses mobile devices as second screens. According to Nielsen, nearly half of smartphone and tablet owners currently use their devices during TV viewing, often accessing content directly related to the shows they are watching. This demographic is ideal for planting ads, similar to what Twitter is doing with promoted tweets. Continue reading Facebook Hashtags All About the Second Screen Audience

Yesterday marked the 10th anniversary of Google AdSense. Following the company’s successful launch of AdWords, Google expanded its search-based ad program with a self-service option designed to maximize revenue potential for websites while improving the user experience with more relevant ads. Providing advertisers with the ability to reach across pages dynamically has led to a service that over time has helped steer the economics of the Web. Continue reading Advertising for Good: Google AdSense Helps Fuel the Web

Researchers at Germany’s Fraunhofer Institute are working on a new ebook DRM system called SiDiM that would change individual words of a story in an effort to combat piracy. The system would swap out text to essentially create individualized copies of an ebook that could then be tracked by the original owner. A subsidiary of the German book publisher’s association, interested in possible alternatives to the traditional lock-down approach of DRM, has joined Fraunhofer in its testing. Continue reading Researchers Testing Text-Based DRM System for Ebooks

DreamWorks Animation has signed a multiyear deal to produce original series for streaming video service Netflix. While financial details were not disclosed, the companies announced yesterday that more than 300 hours of programming are planned to debut exclusively on Netflix. A kids’ show based on DreamWorks’ summer movie “Turbo” will debut online in December. Netflix will also replace HBO as DreamWorks’ premium subscription video partner, beginning with this year’s theatrical releases. Continue reading DreamWorks Animation Passes on Cable in Favor of Netflix

Netflix today announced the launch of Netflix Families, a new destination site intended to promote Netflix’s family-friendly offerings. The website features Netflix recommendations for parents and children, streaming tips and promotional content. Also, Amazon announced that it has added more than a thousand books, games, educational apps, movies and TV shows to its Kindle FreeTime Unlimited, including kids’ titles from Disney, Warner Bros. and Electronic Arts. Continue reading Netflix and Amazon Continue Pursuit of Younger Audience

Multiple sources familiar with the ongoing Hulu acquisition talks have suggested that a deal with DirecTV is in “very advanced stages” and could close by the end of this month. If the deal is approved, DirecTV would acquire over 4 million paying Hulu Plus subscribers, which generated $695 million in revenue last year, including advertising. The latest negotiations have reportedly ranged in price from half a billion to more than a billion dollars, depending on structure and terms. Continue reading Inside Sources Believe DirecTV will Acquire Hulu this Month

If rumors prove true, Facebook’s photo-sharing app Instagram may soon include the ability to take and share short videos, similar to how Vine works. Following the company’s release of a hashtag feature and the rollout of its new iPhone and Android features, Facebook has scheduled a product launch event for Thursday in Menlo Park. “A small team has been working on a big idea,” reads the invitation. “Join us for coffee and learn about a new product.” Continue reading Mysterious Facebook Press Event to Unveil Instagram Video?

Social media platform LinkedIn has been making the transition from a utilitarian network designed for business professionals to something much more dynamic. Since October, LinkedIn has been offering original content authored by a select group of “Influencers,” leaders from a variety of fields that post their thoughts on life, careers and success. Traffic to all LinkedIn’s news products has increased eightfold since the Influencers were introduced. Continue reading LinkedIn Turns to Influencers to Enhance Publishing Efforts