Artificial intelligence promises to change the way media content is produced, distributed and consumed. It even alters the nature of media itself. None of us, inside or outside of the media industry, is fully ready for what AI is about to bring about. So, to chart the course of this AI-driven future, the Entertainment Technology Center at the University of Southern California is organizing its inaugural Synthetic Media Summit on June 8 on the USC campus. This high-level event will gather the world’s top AI experts and media executives to discuss the state, media use cases, and ethics of synthetic media for the news and entertainment industries. Continue reading ETC’s Synthetic Media Summit Scheduled for June 8 at USC

A new government agency that licenses artificial intelligence above a certain capability, regular testing, and independent audits were some of the ideas to spring from a three-hour Senate judiciary subcommittee hearing to explore ways in which the government might regulate the nascent field. OpenAI co-founder and CEO Sam Altman advocated for all of the above, stressing the need for external validation by independent experts, strict cybersecurity, and a “whole of society approach” to combatting disinformation. While Altman emphasized AI’s advantages, he warned “if this technology goes wrong, it can go quite wrong.” Continue reading Politicians and Tech Leaders Gather to Discuss Regulating AI

A March research paper by Microsoft has reopened discussion as to whether artificial intelligence is inching toward human reasoning, as the industry grapples with how an AI system can assimilate training data in a way that allows it to generate answers and promulgate ideas that weren’t programmed into it. Asked for a stable way to stack a book, nine eggs, a laptop, a bottle and a nail, the Microsoft AI generated a response researchers say hinted at artificial general intelligence, or AGI, a term used to connote an as yet theoretical type of machine learning that can duplicate human reasoning. Continue reading Microsoft Study: GPT-4 Nearing Artificial General Intelligence

While the tech conversation has most recently pivoted to artificial intelligence, Meta Platforms isn’t giving up on the metaverse, though it shifted the focus from fun and games to job training and education at the company’s Future of Work Summit. “When it comes to AR and VR, it’s very obvious to me that one of the most powerful applications is the ability to dramatically improve re-skilling,” Meta’s president of global affairs Nick Clegg said, citing opportunities in skilled trades, teaching and elder care, speaking Tuesday in Washington. Continue reading Meta Touts the Metaverse as Tool for Education, Job Training

Telly, the TV hardware startup led by Pluto TV co-founder Ilya Pozin, is shaking up industry business models by offering 500,000 smart TVs free to consumers willing to watch 24/7 ads on a split screen with streaming TV shows and movies. The ad-subsidized sets feature a dual-screen that includes a 55-inch 4K HDR display with a nine-inch “smart screen” mounted beneath. The smaller screen is where the ads will appear, running alongside feeds featuring information such as weather, stock reports, and sports scores. Powered by TellyOS, the sets also have a built-in five-driver soundbar. Continue reading Telly Offers Free Smart TVs Featuring Ads on Second Screen

European Union regulators have approved Microsoft’s proposed $68.7 billion purchase of game company Activision Blizzard. The European Commission accepted Microsoft’s remedies for staving off antitrust concerns in the area of cloud gaming. Microsoft said it would guarantee at least 10 years of access to Activision titles on third party cloud services, which satisfied the 27-nation bloc’s executive body. The EU announced its decision just weeks after UK lawmakers blocked the acquisition, and in the U.S. Microsoft is fending off efforts by the Federal Trade Commission to cancel the deal. Continue reading EU Greenlights Microsoft Offer to Purchase Activision Blizzard

Vice Media, the digital company once valued at nearly $6 billion, filed for Chapter 11 bankruptcy Monday. After launching as a magazine 29 years ago in Montreal, the startup expanded, launching a flagship website and acquiring the Virtue ad agency, Pulse Films and the women-focused Refinery29. Vice’s businesses will continue operations throughout the bankruptcy process, which includes a sale to take place within 55 days. Vice lenders including Fortress Investment Group and Soros Fund Management have joined forces to acquire the company, submitting a bid of $225 million and agreeing to assume “substantial debt.” Continue reading Vice Media Files Chapter 11 with Sale Set for Within 55 Days

Streamers will have a major presence at the TV Upfront presentations to advertisers in New York this week. Research firm Antenna says nearly 25 percent of domestic customers of Disney+, Netflix and Max opted for reduced-price, ad-supported subscriptions in February, while more than half the customers for Hulu+ and Peacock opted for the same. Antenna CEO Jonathan Carson said that “given the choice, Americans are choosing ads,” which is good news for marketers, who were initially concerned that the shift from cable to a la carte subscription streaming would edge out advertising. Continue reading Ad-Supported Streaming Tiers Vie for Piece of the Upfront Pie

Twitter 2.0 is ready for takeoff, now that former NBCUniversal advertising chief Linda Yaccarino has been appointed the social media giant’s new CEO. Yaccarino has extensive experience in advertising and has long been one of Madison Avenue’s major power brokers. Twitter, which relies primarily on ad revenue, is still trying to recover from stumbling after Elon Musk alienated sponsors in a series of erratic moves immediately after acquiring the company for $44 billion in October. Musk says he will now focus on product design and technology while Yaccarino concentrates on business development. Continue reading Advertising Exec Linda Yaccarino Named New CEO of Twitter

TikTok is launching the #NewMusic search hub as a discovery space for global artists to showcase new songs. Prior to its Friday rollout, the hashtag already had 18 million views on TikTok, which is now fashioning it as a destination for music fans seeking content from new and established artists. TikTok says NewMusic will often feature exclusive drops and let artists connect with fans. The ByteDance company has partnered with Jonas Brothers and Miguel to promote NewMusic. Jonas Brothers’ new single “Waffle House” has amassed 1.1 billion views on TikTok’s For You pages internationally. Continue reading TikTok Rolls Out ‘NewMusic’ Global Search Hub for Discovery

Meta Platforms has built and is open-sourcing ImageBind, an artificial intelligence that combines six modalities: audio, visual, text, thermal, movement and depth data. Currently a research project, it suggests a future in which AI models generate multisensory content. “ImageBind equips machines with a holistic understanding that connects objects in a photo with how they will sound, their 3D shape, how warm or cold they are, and how they move,” Meta says. In other words, ImageBind’s approach more closely approximates human thinking by training on the relationship between things rather than ingesting massive datasets so as absorb every possibility. Continue reading Meta’s Open-Source ImageBind Works Across Six Modalities

Ten years ago AMD introduced the concept of smaller, interconnected chips that together work like one digital brain. Sometimes called “chiplets,” they’re generally less expensive than building one large chip, and when grouped together into bundles have often outperformed single wafters. In addition to AMD, companies including Apple, Amazon, Intel, IBM and Tesla have embraced the chiplet formula, which leverages advanced packaging technology, an integral part of building advanced semiconductors. Now experts are predicting packaging is going to be even more of a focus in coming years, as the global chip wars heat up. Continue reading Advanced Packaging for ‘Chiplets’ a Focus of CHIPS Funding

Streaming platforms are the destination of choice for Gen Zers when it comes to content consumption, with mobile devices also playing a crucial role in their television viewing choices, according to a new study by analytics provider Samba TV. That inevitably raises the stock of streaming platforms with advertisers striving to reach the elusive 18-26 demographic now known as the streaming-first generation. A diverse and multicultural generation with unique values and behaviors, including frequently shopping online while viewing, Gen Z offers an opportunity for advertisers that want omniscreen outcomes. Continue reading Samba TV Report Reveals Advertiser Path to Reaching Gen Z

Disney will soon be incorporating Hulu content on Disney+ in the U.S. said CEO Bob Iger, describing the move toward “a one-app experience” for investors on the company’s quarterly earnings call this week. Iger also confirmed discussions about Hulu’s future with Comcast, which holds a 33 percent stake in the Disney-owned streamer. “Where we are headed is for one experience that would have general entertainment and Disney+ content together,” Iger told investors. “How that ultimately unfolds is to some extent in the hands of Comcast.” Continue reading Hulu Content Is Coming to Disney+ for ‘One-App Experience’

During a conference call with investors, AMC Networks explained the company’s plans for attracting new subscribers to its streaming services, including a new ad-supported version of AMC+, slated to launch later this year, and continuing to extend carriage deals of its FAST channels. AMC Networks — which operates AMC+, ALLBLK, Acorn TV, HIDIVE, Sundance Now and Shudder — experienced a drop in direct-to-consumer numbers during the quarter that ended March 31. Its overall 11.5 million subscriber count decreased about 300,000 since the end of 2022 (subscriber data was not revealed for each individual service). Continue reading AMC Networks Maps Out Its Future Ad-Supported Strategies