By
Paula ParisiMay 12, 2023
Google’s new Pixel Fold does double duty as a 5.8-inch smartphone that transforms into a small 7.6-inch tablet, made possible by the device’s foldable design. The debut of the $1,800 device sees Google challenging market leader Samsung and its Galaxy Z Fold4 in the foldable phone space. Preorders began this week for a June shipping date. Featuring two 120Hz refresh rate OLED panels — a 1080 x 2092 pixel display on the outside and a 2208 x 1840 pixel inner display — the unit is equally high-end on the inside, using the Tensor 2 processor that powers the Pixel 7 and 7 Pro. Continue reading Pixel Fold: Google Officially Unveils Its Foldable Smartphone
While the much-anticipated unveiling of the $1,799 Pixel Fold is generating headlines after yesterday’s Google I/O developer conference, the company made a slew of other announcements, including the $500 Pixel Tablet, the midrange Pixel 7A, AI functionality for Google Search and Android, an AI-powered editing feature for Google Photos, an improved Wear OS 4 (available later this year), and a redesigned Google Home app (available today). In addition, the company announced that its AI-powered chatbot Bard is now available to everyone, whether you were on the waitlist or not. We’ve compiled a helpful list of new products and features, along with links to reviews and related news. Continue reading Google Announces Wide Range of New Products, AI Features
By
Paula ParisiMay 11, 2023
With artificial intelligence development dating back to the 1950s, IBM was clearly ahead of its time. The company has quietly built a commercial portfolio, with more than 100 million customers across 20 industries using its Watson suite, the company says. At its annual Think conference, the company unboxed IBM Watsonx, a next-generation platform that leverages the scale and scope of foundation models to provide custom solutions for data-driven clients. Described as an “enterprise studio for AI builders,” Watsonx is an end-to-end framework that combines the tools, infrastructure and consulting expertise corporations can use to onboard AI. Continue reading IBM Bows Watsonx Suite of Enterprise AI Products, Services
By
Paula ParisiMay 11, 2023
AI startup Anthropic is sharing new details of the “safe AI” principles that helped train its Claude chatbot. Also known as “Constitutional AI,” the method draws inspiration from treatises that range from a Universal Declaration of Human Rights to Apple’s Terms of Service and Anthropic’s own research. “What ‘values’ might a language model have?,” Anthropic asks, noting “our recently published research on Constitutional AI provides one answer by giving language models explicit values determined by a constitution, rather than values determined implicitly via large-scale human feedback.” Continue reading Anthropic Shares Details of Constitutional AI Used on Claude
By
Paula ParisiMay 11, 2023
Amazon has launched a new business-to-business program called Amazon Anywhere that lets makers of video games and mobile apps turn their platforms into e-retailers selling physical merchandise using Amazon’s back-end. “With Amazon Anywhere, you can now discover and buy physical products from Amazon stores without ever having to leave your game or app,” the company said, promising to enable “immersive shopping experiences” for virtual worlds, starting with Niantic’s new augmented reality pet game “Peridot.” Companies like Niantic can invite users to link their Amazon account to their apps to purchase merchandise like toys and apparel. Continue reading Amazon Anywhere B2B Platform Helps Creators Set Up Shop
By
Paula ParisiMay 10, 2023
Google appears to be in control of a major television network. According to internal data obtained by The Information, nearly half the time spent viewing the Alphabet company’s YouTube platform — 45 percent — now takes place on TV screens. That’s a significant increase from the 30 percent viewership the company reportedly logged for 2020. Coming on the heels of the IAB NewFronts, where digital platforms including Meta, TikTok and Snap were among those vying for advertiser attention, the story is well timed to help YouTube distinguish itself from competitors that seem focused largely on reaching mobile viewers. Continue reading Almost Half of YouTube Viewers Watch Video on TV Screens
By
Paula ParisiMay 10, 2023
In the wake of Microsoft’s phenomenal success with Bing Chat powered by OpenAI, Google is restyling its search platform to be conversationally driven using artificial intelligence. It also plans to add more social media posts and short videos to its search results, a significant shift from the “10 blue links” of website results that have traditionally served as the Google Search template. At its Google I/O developer conference today, Google is expected to showcase new AI features that it will incorporate into search as part of a new project code-named “Magi.” Continue reading Google to Restyle Search with a More ‘Snackable’ AI Touch
By
Paula ParisiMay 10, 2023
For those worried about AI creep — the insidious influence of artificial intelligence over everything from school classwork to career aspirations — Princeton University undergrad Edward Tian has an app for that. Tian has received $3.5 million in funding for an invention called GPTZero, which analyzes text to identify the work of generative AI. The 10-person team claims the tool has a 99 percent accuracy rate for human text and can score at about 85 percent when it comes to text written by AI. The company is now talking to media leaders about partnerships for AI detection and analysis. Continue reading GPTZero Fights Online AI Disinformation, School Plagiarism
By
Paula ParisiMay 9, 2023
Meta Platforms is extending immersive experiences to brands. Facebook and Instagram Reels and Facebook Stories will soon have augmented reality brand messaging, Meta announced last week at the IAB NewFronts. Advertisers like Sephora, Tiffany & Co. and others will be able to use AR filters to market on Meta’s social platforms to reach Gen Z users. Meta is rolling out additional improvements, including third-party measurement partners for campaigns on Reels ads. Meta had previously made AR ads available in the Facebook and Instagram feeds and in Instagram Stories with what the company says is great success. Continue reading Meta Rolls Out AR Advertising for Facebook, Instagram Reels
By
Paula ParisiMay 9, 2023
Amazon is rolling out its Inspire shopping feed to all U.S. customers. The short-form video and photo feed, which has drawn comparisons to TikTok, lets customers explore products while shopping from content created by influencers and brands. After logging in to the Amazon Shopping app, the Inspire light bulb icon will connect users to a menu of more than 20 categories, from makeup and skin care to pets, gaming, travel, health and more. Users can vertically scroll the content feed and double-tap on the screen to create “likes” for the content displayed. Continue reading Amazon Expands Its Release of ‘Inspire’ Video Shopping App
By
Paula ParisiMay 9, 2023
Snap is testing sponsored links for My AI, the chatbot introduced a year ago with Snapchat+ and made available free to all users last month. “We’re experimenting with new ways that My AI can surface useful information at the right moment during conversations. This includes early testing of sponsored links to connect our community with partners relevant to the conversation in the moment,” Snap said as part of its NewFronts announcements, emphasizing paid chat links are in “an early, experimental phase.” Messaging is a core Snapchat functionality, making conversational AI a natural enhancement, Snap Americas president Rob Wilk said. Continue reading Snap Promotes ‘My AI’ Sponsored Links Tests, New Ad Slots
By
Paula ParisiMay 8, 2023
The Biden administration has committed $140 million to create seven new artificial intelligence research hubs, bringing the national total to 25. The announcement coincided with Vice President Kamala Harris’ Thursday meeting with representatives from Alphabet, Anthropic, Microsoft, and OpenAI and new White House guidance on AI development. The developments are part of an effort to curtain security risks associated with AI and ensure that it is implemented responsibly. “The private sector has an ethical, moral and legal responsibility to ensure the safety and security of their products,” Harris said following the meeting, which included a drop-in by President Biden. Continue reading Biden Administration Hosts Tech Elite at White House AI Meet
By
Paula ParisiMay 8, 2023
Microsoft’s AI-powered Bing search engine has been drawing in excess of 100 million daily active users and logged half a billion chats. With OpenAI’s GPT-4 and DALL-E 2 models driving the action, it has also created over 200 million images since debuting in limited preview in February. Seeking to build on that momentum, Microsoft is adding new features and integrating Bing more tightly with its Edge browser. The company is also ditching its waitlist in a move to open preview. “We’re underway with the transformation of search,” CVP and consumer CMO Yusuf Mehdi said at a preview event last week. Continue reading Microsoft’s Next Generation of Bing AI Interacts with Images
By
Paula ParisiMay 8, 2023
TikTok’s new Pulse Premiere will allow publishers to sell ads alongside their posts and keep half the revenue, a move to engage institutional creators in addition to the influencers and app-savvy individuals that have been the video-sharing platform’s mainstay. An offshoot of TikTok’s Pulse program revenue-sharing plan, available for the top 4 percent of creators’ posts, Pulse Premiere permits ads against all posts from publishers including Condé Nast, NBCUniversal and Vox Media. Advertisers have embraced TikTok to reach Gen Z. Sensor Tower predicts the ByteDance-owned company will secure 2.5 percent of the domestic digital ad market in 2023. Continue reading TikTok Pulse Premiere Gives Publishers a 50 Percent Ad Cut
By
Paula ParisiMay 5, 2023
NBCUniversal unveiled four new ad formats that brands can use to reach Peacock Premium subscribers, including in-show shopping opportunities that leverage artificial intelligence. At its IAB NewFronts presentation, the company demonstrated Must ShopTV, which lets viewers buy products featured in Peacock content, such as the cookware and utensils featured in “Top Chef.” Peacock is working with KERV Interactive, which uses an algorithm trained to tag shoppable products with an onscreen QR code that viewers can snap on a mobile device to buy items using payment information saved to the Peacock app. Continue reading Peacock Introduces New Ad Formats Including ‘Must ShopTV’