AI-powered ad campaigns “are continuing to deliver big results for businesses large and small,” according to Google, which has put Gemini to work for Google Ads. The company announced at the DMEXCO digital marketing event in Cologne a new suite of Gemini-powered tools aimed at making the experience even better by providing additional insights and more control over where and how marketing assets are deployed globally using Google Ads. For starters, Gemini’s “conversational experience” for search campaigns will expand its language palette, making auto-generated headlines and images available in German, French and Spanish in the months ahead. Continue reading Google Unveils Gemini-Powered Ad Features and AI Image ID

GoPro has announced two new cameras, the $399 Hero13 Black with swappable lenses, and its smallest 4K camera ever, the $199 Hero. The high-end Hero13 Black boasts better battery performance and four interchangeable Hero Black-series lens modules with automatic adjustments for settings. A 13x Burst Slo-Mo feature captures up to 400 frames per second at 720p, with options for 5.3K at 120 frames per second or 900p at 360 fps. Improved Wi-Fi 6 uploads at up to 40 percent faster transfer speeds and enhanced audio and voice settings are among the upgrades. Continue reading GoPro’s Hero13 Black Earns Adds New Lens Mount and HLG HDR

Blackmagic Design is releasing its Blackmagic Camera for Android 1.3 update, which adds support for recording timecode and adds anamorphic lens de-squeeze functionality and lens correction settings as well as support for off-speed and time lapse recording. Available at Google Play free of charge, it supports Google’s latest OS, Android 14, which means it should offer some interesting creative possibilities with Gemini, the new Pixel 9 series’ native AI. Some features are backward compatible. Customers with Pixel 6, 7, 8 and 9 phones can record at frames rates of 120fps and 240fps at 720p, and 120fps at 1080p. Continue reading Blackmagic Camera for Android Adds Array of New Features

Snap is rolling out its fifth generation of Spectacles — standalone AR glasses that enable use of Lenses to “experience the world together with friends.” The firm is also launching a Spectacles Developer Program, and at a rental fee of $99 per month, that’s who the devices are aimed at, for now. Spectacles are powered by Snap OS, optimized to leverage people’s natural responses to interacting with their environment. They work seamlessly with mobile devices, turning smartphones into custom game controllers with Lenses. There’s even a Spectator Mode, “so friends without Spectacles can follow along, mirror your phone screen, and more.” Continue reading Snap Targets Developers with $99 per Month AR Spectacles

Amazon is transferring its OpenSearch platform to the Linux Foundation’s new OpenSearch Software Foundation. By handing a third-party the open-source project it has developed internally since 2021, Amazon hopes to accelerate collaboration in data-driven search and analytics, an area of focus due to the proliferation of model training. Not to be confused with commercial search (Google, Bing), engines like OpenSearch are geared toward enterprise and academia. Because it is licensed under Apache 2.0, OpenSearch is a viable starting point for organizations that customize internal platforms for searching, monitoring and analyzing large volumes of data. Continue reading AWS Transfers OpenSearch Stewardship to Linux Foundation

The OpenAI board’s Safety and Security Committee will become an independent board oversight committee, chaired by Zico Kolter, machine learning department chair at Carnegie Mellon University. The committee will be responsible for “the safety and security processes guiding OpenAI’s model deployment and development.” Three OpenAI board members segue from their current SSC roles to the new committee: Quora founder Adam D’Angelo, former Sony Corporation EVP Nicole Seligman and erstwhile NSA chief Paul Nakasone. OpenAI is currently putting together a new funding round that reportedly aims to value the company at $150 billion. Continue reading OpenAI Bestows Independent Oversight on Safety Committee

Google announced the company is making its new AI assistant Gemini Live available free to all Android users. The move follows the feature’s release last month to Gemini Advanced subscribers. This general release will occur gradually, and only in English for the time being. Gemini Live lets users have a more natural, free-flowing conversation with their phones than was available through Google Assistant via the “Hey, Google” prompt. Gemini inquiries are meant to be conversational, eliciting a back and forth that queriers can interrupt, adding more detail or veering to another topic entirely. Continue reading Google Begins Rolling Out Gemini Live Free to Android Users

Dolby Labs has introduced cloud-based solutions to support clients with real-time, interactive streaming capabilities. The announcement, made from IBC 2024 in Amsterdam, follows Dolby’s July acquisition of streaming tools provider THEO Technologies, which services top sports, media and entertainment companies worldwide. Dolby and THEO promise streaming that is “more interactive, personalized, and delivered with extremely low latency.” Dolby will also offer a new capability, THEOads, providing an advertising environment “that is optimized for the dynamic nature of live content.” Continue reading Dolby to Expand Its Cloud-Based Live Streaming with THEO

Blackmagic Design announced that its new URSA Cine 17K 65 camera is available for orders from resellers worldwide, starting at $29,995. The cinema camera, which includes a massive 65mm RGBW 17,520 x 8,040 sensor with larger photo-sites for 16 stops of dynamic range, was previewed in April at NAB. Its features include interchangeable PL, LPL and Hasselblad lens mounts and industry standard Lemo and Fischer connections. The base model comes with 8TB of internal storage and also has high-speed networking built-in for media uploads and syncing to Blackmagic Cloud. Continue reading Blackmagic URSA Cine 17K Camera Priced Starting at $30K

In its ongoing effort to strike the right balance between ad targeting and consumer data collection, Google Ads is introducing a new process it calls “confidential matching.” Relying on the hardware and software used for confidential computing in Trusted Execution Environments (TEEs), Google says this new approach allows businesses to securely manage their first-party data. They’ll still be able to use it to reach customers and measure the impact of their digital ad campaigns, but the information will be isolated “during processing so that no one — including Google — can access the data being processed.” Continue reading Google Ads Adopts Open-Source TEE Setup for Data Privacy

A new study by Roku and National Research Group found that streaming may be a more effective marketing tool for theatrical exhibition than social media or television. According to the research, 44 percent of what the survey categorizes as “moviegoing streamers” claim a trailer on a streaming service would increase their interest in seeing a film in a theater while 43 percent indicate the same of trailers on social media. These numbers slightly edged out the 41 percent who say ads on broadcast or cable TV would encourage them to visit a theater. However, it’s worth noting that the survey also suggests 72 percent pay more attention to TV commercials than ads on social platforms. Continue reading Roku and NRG Study Finds Streaming Benefits Theater-Going

OpenAI is previewing a new series of AI models that can reason and correct complex coding mistakes, providing a more efficient solution for developers. Powered by OpenAI o1, the new models are “designed to spend more time thinking before they respond, much like a person would,” and as a result can “solve harder problems than previous models in science, coding, and math,” OpenAI claims, noting that “through training, they learn to refine their thinking process, try different strategies, and recognize their mistakes.” The first model in the series is being released in preview in OpenAI’s popular ChatGPT and in the company’s API. Continue reading OpenAI Previews New LLMs Capable of Complex Reasoning

Backed by Alibaba and Tencent, Chinese startup MiniMax has launched a new text-to-video model called Hailuo AI that is quickly gaining traction on social media based on its impressive capabilities, with comments ranging from “fantastical” to “hyper-realistic.” The free, web-based tool has already triggered videos that have gone viral, despite the current limitation of only 6-second clips. However, an image-to-video model is reportedly coming soon, in addition to a version 2 that promises longer video duration and improved motion. Unlike the Jimeng AI text-to-video model that was issued by ByteDance last month, the MiniMax technology is available outside of China. Continue reading Hailuo AI: China’s MiniMax Releases Free Text-to-Video App

Los Angeles-based production company Pressman Film is turning to crowdfunding to finance its latest slate. The indie studio behind films including “American Psycho,” “Wall Street” and “The Crow” is targeting $1.5 million in the first tranche, hosted by investment firm Republic. As the movie industry continues to regain its footing following the impact of COVID-19 and the Hollywood strikes, companies continue to seek innovative ways to move forward. “Get in on the ground floor of the filmmaking process, get exclusive insider perks, and share in the returns,” explains Republic’s website. Minimum buy-in is $200. Continue reading Pressman Film Joins Republic on Crowdfunding Capital Raise

Adobe is showcasing upcoming generative AI video tools that build on the Firefly video model the software giant announced in April. The offerings include a text-to-video feature and one that generates video from pictures. Each outputs clips of up to five seconds. Adobe has developed Firefly as the generative component of the AI integration it is rolling out across its Adobe’s Creative Cloud applications, which previously focused on editing and now, thanks to gen AI, incorporate creation. Adobe wasn’t a first-mover in the space, but its percolating effort has been received enthusiastically. Continue reading Adobe Publicly Demos Firefly Text- and Image-to Video Tools