A recent survey suggest that while six out of 10 small business owners say they believe social media tools are valuable to their company’s growth, just three percent of the 835 surveyed believe Twitter has the most potential to help the company. Twitter faces challenges convincing small business owners of the advantages of using the short-messaging system to reach customers and expand their brands. Continue reading Small Businesses See More Potential in LinkedIn Than Twitter

THX has released its first mobile iOS app, designed to help consumers properly adjust their home theater set-up, including TVs, projectors and speakers. The $1.99 app uses custom designed video patterns and audio tests to optimize equipment settings and proper connections. The THX tune-up system uses an iPad or iPhone camera to measure colors and users can follow step-by-step instructions via narration and text. Continue reading THX Launches Mobile App to Tune-Up Home Theater Systems

UK pay TV company BSkyB will begin offering its Sky Sports content on a per-day basis for people interested in watching a particular event, or in sampling programming on Sky Sports. Customers can pay £9.99 ($15.80) for 24 hours of Sky Sports coverage. “This will mark the first time that consumers will be able to watch BSkyB’s premium sports content on a pay-as-you go basis without a pay TV subscription,” notes The Hollywood Reporter. Continue reading BSkyB to Offer Sky Sports Access on Per Day Basis Online

Apple is in negotiations to carry Time Warner’s HBO GO app on its Apple TV by mid-2013, say two people familiar with the matter. Apple’s $99 set-top device already streams content from Netflix and Hulu Plus. With the addition of HBO GO, the STB could better compete with video-delivery devices such as Roku and Microsoft Xbox (which already have the HBO service). Continue reading Insiders Suggest HBO GO Could Be on Apple TV by Mid-Year

Video ad company FreeWheel announced DirecTV as a new client last week. The satellite TV giant chose to work with “the startup to improve monetization on new digital platforms, and has taken an equity stake in FreeWheel to help make it happen,” writes TechCrunch. DirecTV — and other cable, satellite and telco companies — are making investments in services that promote TV Everywhere. Continue reading DirecTV Hires FreeWheel, Hopes to Monetize Digital Content

Amazon Studios announced last week that it has selected its first five pilots for children’s shows. Angela Santomero, the creator of “Blue’s Clues” is behind one, and the Jim Henson company is behind another. The remaining three include a series based on “The Wizard of Oz,” a science-based series from creator J.J. Johnson, and “Tumbleaf,” created by Drew Hodges and Bix Pix Studios. User feedback will help determine which shows will have a future. Continue reading Amazon Studios Expands its Reach with Children’s Offerings

Amazon has begun to shift from directly selling products to customers due to its success with third party sales. The practice of fulfilling third party sales will continue to grow, and could become the entirety of Amazon’s business plan eventually. Third party sales now account for 39 percent of Amazon’s sales, and massive distribution centers show Amazon’s continued transition. Continue reading Will Amazon Make Complete Transition to Third Party Sales?

The Netflix political drama “House of Cards” debuts via the streaming video site today. Directed by David Fincher and starring Kevin Spacey and Robin Wright, the series is the first original programming financed by Netflix, which could take on cable offerings from the likes of HBO and Showtime. It also serves as a new experiment to the distribution model, since all 13 episodes will be made available at once. Continue reading Netflix Debuts Entire Season of New Political Drama Today

Disney Animation debuted its animated short “Paperman” in theaters with “Wreck-It Ralph” at the end of last year. The short is now available online, allowing people to watch it before the Academy Awards. “The Oscar-nominated animated short that blends hand-drawn and computer-generated imagery in a beautiful, innovative way that might just look like the future of animation as a whole,” writes Wired. Continue reading Disney Short Film Blends Computer and Traditional Animation

Twitter is getting ready to launch its advertising API sometime in the first quarter. Many have speculated that 2013 would be the year that the social network would reach the $1 billion mark in advertising revenue. The introduction of mass-market advertising could help achieve this milestone. The API will target large advertisers and their agencies by providing the opportunity to launch scaled-up campaigns across Twitter. Continue reading Sources Indicate Twitter is Ready to Launch Advertising API

The holiday season didn’t go as well as Nintendo had hoped. “Nintendo Co. slashed its sales outlook in the wake of disappointing holiday demand for its new Wii U videogame console, which it had been banking on to rekindle consumer excitement,” reports the Wall Street Journal. Wii U was launched last November and was Nintendo’s first new videogame console in six years. Continue reading Nintendo Struggles with Wii U, Lowers Sales Projections

“Microsoft’s new Windows 8 operating system is a combination of two very different user interfaces, with each best used in a different way,” suggests Walt Mossberg. The entire system is touch-based, but only the start screen is fully optimized for touch, while the second interface, the Windows desktop, is best operated with a physical keyboard and mouse or touch pad. Continue reading Windows 8: Laptop/Tablet Hybrids Attempt to Embrace Features

New 3D printing technology can offer a second chance at life for toys “unfairly granted a short run in the stores,” writes Wired. An example of this is toy designer Wayne Losey’s vision of action figures to be assembled with various parts and pieces. While working at Hasbro, Losey attempted to sell these sorts of figures, but each was unsuccessful on the market. Continue reading 3D Printing: Snap-to-Build ModiBots Offer New Life for Toys

Instead of using the term “mobile commerce,” analytics provider Flurry describes “App & Mortar” trends in its new report about the rise in smartphone shopping. “This report confirms what we already knew about mobile commerce, but takes it a step further by figuring out who is benefiting the most right now from the trend. Surprisingly, it’s physical retailers,” according to AllThingsD. Continue reading App & Mortar Economy: New Battle for Consumer Relationships

It is now illegal for U.S. customers to unlock phones to enable them to work on different networks. “The U.S. Copyright Office is no longer granting unlocking an exemption to the Digital Millennium Copyright Act. The DMCA makes it illegal to ‘circumvent a technological measure that effectively controls access’ to copyrighted material, in this case software embedded in phones that controls carrier access,” explains Wired. Continue reading U.S. Copyright Office Says it is Illegal to Unlock Phones