Viacom Says MovieTracker Quantifies Social Buzz for Hollywood Movies

  • Viacom’s NextMovie.com has attracted more than one million viewers in its first 12 months, according to comScore. This week the site will add MovieTracker, developed with social intelligence platform Trendrr.
  • The new add-on is designed to track and quantify related social activity by ranking “the top 25 films according to social buzz for movies in production, coming soon or in theaters,” indicates The Hollywood Reporter.
  • “There isn’t really another product quite like this for movie fans,” explains VP and general manager of NextMovie Scott Robson. “The MovieTracker isn’t based on box office performance, which is how most movie rankings are compiled. Instead, it’s driven purely by the social conversation around movies. It’s the first time that what movie fans say — on Twitter, on Facebook and in the blogosphere — really matters in a quantified way.”
  • The feature is expected to be available early next year as an app for iOS and Android, allowing mobile access.
  • “The MovieTracker will launch initially on NextMovie.com, but it will appear soon after across multiple Viacom Media Networks properties, including MTV.com, VH1.com and the Logo sites,” says Robson. “It’s also possible that versions of the MovieTracker at some point will appear on air, on the MTV Radio Network and more.”

Viber Media: Prototypical Case Study for NoSQL and Cloud Computing

  • Viber Media is a provider of iPhone and Android apps that enable free text and talk capabilities over 3G and Wi-Fi networks. GigaOM points out that the apps are “built upon a foundation of the MongoDB NoSQL database running atop the Amazon Web Services cloud.”
  • According to a MongoDB press release issued this week: “Viber enables users to talk and text for free with other Viber users without having to sign up, create a separate account, or log in. Once the app is launched, the user simply enters his or her cell number and is automatically part of the community.”
  • “MongoDB manages the intercommunity data exchange that enables users to call and text one another,” adds the press release. “Each time a Viber user connects a cell phone to the network, MongoDB receives call-related information.”
  • Viber’s 130 nodes handle a reported “11 million minutes of calls daily by Viber’s 18 million active users.” GigaOM suggests Viber can be viewed as the “prototypical case study for both NoSQL and cloud computing.”

Human-Centric: Will Post-PC Computing be the Next Disruptive Wave?

  • In his compelling O’Reilly Radar post, digital media entrepreneur Mark Sigal offers his take on the post-PC wave and its major players.
  • Post-PC is the fourth computing wave that follows mainframes, PCs, and the Web.
  • Sigal suggests that Post-PC devices, which Morgan Stanley expects to number 10 billion by 2020, are becoming the most personal, mobile, social and human-centric tools that marry hardware, software and services.
  • For example, Sigal cites John Gruber of Daring Fireball, regarding Apple’s Siri voice-based system: “Siri is indicative of an AI-focused ambition that Apple hasn’t shown since before Steve Jobs returned to the company. Prior to Siri, iOS struck me being designed to make it easy for us to do things. Siri is designed to do things for us.”
  • Apple, Amazon and Google are the companies that best represent emerging trends in this space.

Computing: Researchers Predict Faster-Than-Ever Transformation

  • IBM researchers are developing SyNAPSE, a new generation chip that can learn from experience, create its own hypothesis and remember. In a simple exercise, it learned to play Pong badly at first, but was unbeatable weeks later.
  • “As chips such as the one from SyNAPSE become smarter and smaller, it will be possible to embed them in everyday objects,” reports Businessweek. “That portends a future in which the interaction between computer and user is far more natural and ubiquitous.”
  • As previously reported on ETCentric, Microsoft is working on Holodesk, a 3D user interface that allows one to interact with 3D objects using an Xbox Kinect and an optical transparent display.
  • Intel’s 2020 CPU hopes to communicate with algorithms and other machines as well as “understand what it means to be human.”
  • “Computing is undergoing the most remarkable transformation since the invention of the PC,” said Intel CEO Paul Otellini. “The innovation of the next decade is going to outstrip the innovation of the past three combined.”

CodeNow Aims to Promote Innovation and Train the Next Pioneers

  • CodeNow is a non-profit initiative for early technology education, launched in February 2011 by social entrepreneur Ryan Seashore.
  • According to the organization: “CodeNow works with underrepresented youth to develop the next pioneers in technology by teaching foundational skills in computer science and programming to narrow the digital divide. Creating a fluency in this language spurs innovation and opens doors for our youth, while creating a pipeline of talent for American companies.”
  • “Coding is the language of the future. If we want our youth to be competitive globally we need to teach them be tinkerers and look under the hood of technology,” explains Seashore. “Though we are a non-profit we function more like a start-up. We take a ‘lean’ approach to our work and are in constant beta. It’s been an amazing experience.”
  • The organization earned some government recognition when director of the Office of Public Engagement Jon Carson recently discussed CodeNow on the White House blog: “Ryan got me thinking about ways that we could engage non-profits around the country and the ways we could share their incredible stories. I am happy to announce a new weekly blog series highlighting non-profits dedicated to improving their communities. It felt appropriate to have CodeNow inaugurate the series.”

Apple May Take iOS Maps to the Next Level with Help of C3 Technologies

  • Apple now owns C3 Technologies, a company that “creates incredibly high-quality and detailed 3D maps with virtually no input from humans,” reports 9to5Mac.
  • The acquisition is likely a step towards creating a 3D-enhanced version of iOS Maps, eventually moving away from Google entirely. Apple may also be looking to include traffic data.
  • The update would probably not come for some time as Apple and Google signed a deal to extend the use of Google Maps. “We’re not expecting anything big in the immediate future but we’d be surprised to see the same old Maps program in iOS 6,” suggests the article. “Expect something much much bigger.”
  • The post includes some interesting video demonstrations of C3’s impressive capabilities.

A La Carte: Will the Future Apple TV Disrupt the Current Live TV Paradigm?

  • Forbes speculates that the rumored future Apple TV would create a demand for single channels, which could potentially break up the cable pricing monopoly.
  • Rather than paying for a package of a hundred channels, users would pay a la carte for content just as single-channel apps have become popular in the mobile sphere.
  • “Presumably, Apple wants to disrupt this market the same way the iPod and iTunes made it easier for consumers to buy music, and the way the iPhone is slowly moving the cellular industry to data plans over voice plans (see: iMessage, Facetime),” suggests the article.
  • Providers such as Time Warner Cable, Optimum and DirecTV already have apps for live streaming of channels. And ESPN, CNN and Major League Baseball have their own apps.
  • “[Cable providers] might consent to separate channel apps as long as each still requires an overall subscription…that would certainly put a crimp in [Apple’s] potential plans to revolutionize television,” explains Forbes. “And if Apple provides incentives for channels to go it alone, the fight could be massive.”

Despite Niche Protest, the New Google Reader Retires Native Sharing

  • The updated Google Reader was rolled out this week, featuring a revamped user interface and integration with Google+.
  • “Google has ignored the cries of the niche community of Google Reader sharing enthusiasts and has pushed forward in its plans to remove Google Reader’s native sharing features to promote deeper integration with Google+,” suggests TechCrunch. “While the ability to share with Google+ is an obvious important step forward for Google’s social agenda, it will be disappointing change for at least some of the Google Reader community.”
  • A community movement made attempts to save the old features, creating a petition that now has 10,000 responses.
  • Google’s reply: “We hope you’ll like the new Reader (and Google+) as much as we do, but we understand that some of you may not. Retiring Reader’s sharing features wasn’t a decision that we made lightly, but in the end, it helps us focus on fewer areas, and build an even better experience across all of Google.”
  • Google says an Android app update can be expected soon.

Mary Meeker Offers Updated Analysis During Web 2.0 Summit Presentation

  • At the recent Web 2.0 Summit in San Francisco, Mary Meeker updated her Internet Trends analysis that she has presented for the past eight years. Meeker is a partner at Kleiner Perkins Caufield & Byers and was formerly managing director and research analyst at Morgan Stanley.
  • Meeker offered some compelling data this year (the ReadWriteWeb post features some great trend charts and statistics). Highlights include:
  • Globality — China’s Internet users add up to almost twice the number of U.S. users.
  • Mega-Trend — Empowering people worldwide with mobile devices.
  • 55 percent of Twitter traffic and 33 percent of Facebook traffic comes from mobile devices.
  • User Interface — Touch, sound and movement is the new UI.
  • 85 percent of world’s population now covered by commercial wireless signals.
  • Smartphones and tablets outshipped PCs (notebooks and desktops) in Q4 2010.
  • Mobile apps and advertising has been growing 153 percent/year over past four years.
  • Social networking time is surpassing portal times.

All Eyes on Apple: iPhone, iPad Beat Android Devices in Eye-Tracking Study

  • A recent study by EyeTrackshop showed that Apple’s iPhone 4S and iPad 2 “drew more glances and held people’s attention longer than Google Android devices from Amazon, HTC, Motorola and Samsung,” reports Forbes.
  • The study showed participants a picture of six smartphones and five tablets. EyeTrackshop’s software tracked where subjects’ eyes went, in what order and how long, using webcams.
  • “EyeTrackshop said the results equate to respondents dwelling on the iPhone 4S 42 percent longer than the other phones and on the iPad 138 percent longer than the other tablets.”
  • Additionally, a follow-up survey indicated that 40 percent found the iPhone most visually appealing; for tablets, 35 percent for the iPad; and disregarding price, 47 percent said they would buy the iPhone and 48 percent preferred the iPad to other tablets.

Online Piracy: Controversial House Bill Proposed to Block Pirate Sites

  • The Stop Online Piracy Act was introduced in the House of Representatives last week.
  • “While sites that host and distribute pirated content continue to operate around the world, members of the House of Representatives are seeking a new legal method to shutting down access to copyrighted content,” reports Digital Trends.
  • The proposed bill would provide the U.S. Attorney General with the power to order search engines and ISPs to block sites that feature pirated content.
  • The Act is the House’s version of the PROTECT-IP Act introduced in the Senate that if passed, would enable the government or courts to monitor users and remove infringing websites from the global network, even without hearings.
  • Critics have used labels such as the “Internet Death Penalty” and “Great Firewall of America” to describe the proposal.
  • “The bottom line is that if it passes and becomes law, the new act would give the government and copyright holders a giant stick — if not an automatic weapon — with which to pursue websites and services they believe are infringing on their content,” suggests GigaOM. “That might make for the kind of Internet that media and entertainment conglomerates would prefer, but it would clearly be a much diminished version of the Internet we take for granted.”

Will YouTube become Next-Gen Content Provider with New Channels?

  • Media companies and well-known personalities are lined up as YouTube gets ready to produce original content for 100 online video channels.
  • Sources indicate Google is dedicating $100 million to the initiative, aimed at transforming YouTube into a next-gen cable-like platform for specialized video channels.
  • “The Internet search giant on Friday said it had signed major deals with Hollywood to bring professional, high-quality programming to YouTube that could help it increase the time viewers spend watching videos on the site and attract more advertisers,” reports the Los Angeles Times.
  • The company is also launching a software update to Google TV, designed to integrate with the new content.
  • “The partnerships that YouTube announced Friday with dozens of media companies, production companies and online-video creators will generate about 25 hours of new programming each day for YouTube.”
  • Michael Eisner’s digital studio Vuguru, Stan Lee’s POW Entertainment and television production company Magical Elves are a few of the early partnerships. Celebrity channels will feature personalities such as Ashton Kutcher, Amy Poehler and former NBA star Shaquille O’Neal.

Will Android Market Access and YouTube Interface Resurrect Google TV?

  • Google is offering an update to Google TV that includes a streamlined UI, quick-launch bar for most-used apps, an app that can locate 80,000 movies and TV episodes via the Web or TV, and a new TV-oriented YouTube interface.
  • The Android Market looks to launch current and new apps specially optimized for television (access to the Android Market may prove the biggest step for Google TV).
  • YouTube is looking to create original content and become a “next-generation cable provider” by signing deals with media companies and celebrities.
  • However, the service has been hindered by TV networks that “continue to block Google TV from viewing Web sites that stream some of their shows that are freely available to personal computer browsers,” reports Forbes. “That’s a big turn-off given that other devices such as Apple TV, Roku, and many others offer access to more TV content.”
  • In a related post, GigaOM lists the more notable new features and includes a 7-minute video demo.
  • “The new version of Google TV isn’t really all that groundbreaking; rather, it’s what Google TV should have offered all along,” suggests GigaOM. “And that seems to be exactly what Google was aiming for with this release — not a big flash, but finally a solid base that can be continuously improved both through Google’s apps as well as applications from third-party developers.”

Apple Newsstand Leads to Surge in Digital Publication Subs and Sales

  • Condé Nast reports a 268 percent increase in digital subscriptions for nine of its titles since joining Apple’s Newsstand two weeks ago.
  • Publisher of “The New Yorker,” “Vanity Fair” and “Wired” has seen a tenfold increase in digital subscriptions and single-copy sales across all platforms since September 2010.
  • “If other publishers are seeing the kinds of lift that Condé Nast is… it represents an initial validation of the demand for a separate area for periodicals, away from games like Angry Birds or social media apps like Instagram and Foursquare,” suggests paidContent.
  • However, while digital sales surge (Next Issue Media projects aggregate revenue of $3 billion by 2014), ad sales are reportedly slow to follow, which means publishers will need to carefully evaluate how to leverage the new consumer purchase activity on tablets.

Social Cinema: Will Film Distribution via Facebook Cut Out the Middleman?

  • Hollywood studios are starting to use Facebook as a direct-to-consumer platform for streaming films, possibly cutting out services such as Hulu, Netflix and Amazon in the process.
  • Universal, Lionsgate and Warner Bros. have distributed some 45 films via the Social Cinema app from Milyoni (pronounced million-eye). “What Zynga is to social gaming, Milyoni is to social entertainment,” reads the company’s website.
  • Miramax and Paramount have used similar apps to offer movies for Facebook credits on fan pages.
  • Rentals based on credits are running the equivalent of $3-$5. Facebook draws a 30 percent cut of transaction revenues.
  • Ad Age Digital suggests the studios’ willingness to offer rentals via social network sites “may reflect their desire to foster competition among online distribution platforms,” adding, “Miramax CEO Mike Lang said that digital monopolies were a greater threat to the film industry than piracy and that his studio had been aware of the importance of a competitive marketplace when doing deals with Netflix and Hulu.”