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Networked Insights Hopes to Fine-Tune Social Data for TV Advertisers

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October 7, 2011
  • Nielsen data is no longer enough for effective TV planning and buying, suggests Networked Insights, a company that “analyzes social data to uncover trends and consumer engagement opportunities.”
  • Networked Insights recently published reports that focus on the value of television viewers’ social data. One such report examined top social TV shows from FOX, NBC, ABC, CBS and CW. Viewers were grouped by TV Fans, Millennials, Gamers, Electronic Consumers, Moms and Sports Fans, while general sentiments from each group were analyzed.
  • “What’s impressive is how the company looks at specifically where ad money is being spent to analyze the conversations around the show,” reports Lost Remote. “For example, before the show even premiered, they described NBC’s ‘massive ad campaign’ for ‘Whitney’ as a ‘Social Turkey,’ and that ‘over-hyping a show is underwhelming potential fans.'”
  • Another report revealed opportunities for a Toyota Corolla TV ad to improve its digital strategies, specifying where targeted spending would be most effective. Respondents included fans of AMC’s “The Walking Dead.” The article suggests that the case study “is pretty compelling proof that social data can help you get the competitive advantage in TV planning and buying if you listen in the right places across the social web.”
  • Networked Insights recently announced $20 million in series B funding from Goldman Sachs.

Facebook Shares Designs: Will Cloud Hardware Get Cheaper and More Efficient?

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October 7, 2011
  • Facebook launched its Open Compute Project as an effort to open-source the technology of its 147,000-square-foot data center that opened in Oregon in April.
  • “It published blueprints for everything from the power supplies of its computers to the super-efficient cooling system of the building,” reports MIT’s Technology Review. “Other companies are now cherry-picking ideas from those designs to cut the costs of building similar facilities for cloud computing.”
  • Although the concept of sharing designs and allowing other companies to build similar cloud-computing facilities at a lower cost may seem altruistic, it also serves as “an attempt to manipulate the market for large-scale computing infrastructure in Facebook’s favor,” suggests the article.
  • “The company hopes to encourage hardware suppliers to adopt its designs widely, which could in turn drive down the cost of the server computers that deal with the growing mountain of photos and messages posted by its 750 million users,” explains Technology Review. “Just six months after the project’s debut, there are signs that the strategy is working and that it will lower the costs of building — and hence using — cloud computing infrastructure for other businesses, too.”
  • Frank Frankovsky, Facebook’s technical operations director and a founding member of the Open Compute Project, notes that the project opens the flow of ideas necessary to improve cloud technology. He is encouraging others to contribute new ideas and improvements to the current designs.

Miramax CEO Believes Hollywood Needs Effective Strategy for UltraViolet

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October 7, 2011
  • According to Miramax CEO Mike Lang, the future of the home entertainment industry and movie production rests in cloud-based digital locker UltraViolet.
  • Warner Home Video and Sony Pictures Home Entertainment are among the studios rolling out sellthrough titles this fall, which are capable of being stored on UltraViolet and then played on various compatible devices.
  • “As an industry, we really have to believe it,” Lang said in a Q&A session at MIPCOM in Cannes. “We really don’t have choice. If the home entertainment business as we know today, in terms of the transaction business, goes away, that’s not good for anyone in this room.”
  • “Lang said failure to reinvigorate the sellthrough model could adversely affect studios’ ability to finance movies going forward,” explains The Hollywood Reporter. “Sales of DVD/Blu-ray Disc/electronic sellthrough movies have historically affected whether a title was profitable or not.”
  • Lang suggests the digital transaction model has not always been clear to consumers, especially in terms of compatibility with all the available devices and different ecosystems. He points out that Netflix has been so successful due to its ease of streaming on multiple devices such as Blu-ray players and game consoles.
  • The Miramax exec believes the studios need to partner with tech companies and retailers moving forward to develop a cohesive strategy. “I don’t know how many people use photo sharing software, but that is 90 percent cloud-based,” he said. “Ninety-five percent of the software industry in the world is now through cloud-based transactions. I’m hopeful that the movie business gets there.”

Microsoft: Xbox Video Service Features Voice and Motion Controls

By
October 7, 2011
  • Microsoft is getting a boatload of new content for its Xbox video service intended to help it serve as a digital media hub. The company has struck deals with Comcast, Verizon, HBO and others.
  • Verizon and Comcast will be joining AT&T’s U-Verse to provide content, although while Verizon will include live video TV and video on demand, Comcast is testing the waters with its VOD library only. HBO Go streaming access will provide HBO original programming and movies from Warner Bros., Fox Searchlight and Universal Studios. Bravo, EPIX and Syfy are among the cable networks that will be available. Xbox’s international content will include the BBC, Channel 4, Channel 5 and LOVEFiLM in the UK; Antena 3, RTVE and Telefonica in Spain; and Televisa in Mexico.
  • But how do you get to the movies, TV shows, games and music that you want? Microsoft hopes you will command your Xbox with voice control, motion control and a Windows smartphone.
  • “This is incremental stuff but it’s still interesting. A source who’s played with the new service says it’s genuinely cool. Just as important, given that Microsoft has sold some 50 million compatible machines, it has (potential) leverage to do some really interesting stuff,” reports All Things D. “This is where Google TV would like to be, and it’s why Google is out pitching content guys for a relaunch this fall.”

Steve Jobs 1955-2011

By
October 6, 2011

You may have noticed that Apple.com’s homepage simply features a thoughtful image of pioneer and innovator Steve Jobs today. As the industry (and world) mourns the loss of a true original, we thought we’d provide you with some early comments to Steve’s untimely passing. The links below will take you to more detailed statements from those who have provided their thoughts.

  • “He changed the way each of us sees the world.” — President Obama
  • “The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come. For those of us lucky enough to get to work with him, it’s been an insanely great honor. I will miss Steve immensely.” — Bill Gates
  • “His focus on the user experience above all else has always been an inspiration to me. He was very kind to reach out to me as I became CEO of Google and spend time offering his advice and knowledge even though he was not at all well.” — Larry Page
  • “Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you.” — Mark Zuckerberg
  • “He was a historical figure on the scale of a Thomas Edison or Henry Ford, and set the mold for many other corporate leaders in many other industries.” — Walt Mossberg
  • “Everything good I have done, I have done on a Mac.” — John Hodgman (PC in the Mac commercials) via Twitter
  • “People sometimes have goals in life. Steve Jobs exceeded every goal he ever set for himself.” — Steve Wozniak
  • “Steve was a teacher to anyone paying attention, and today is a very sad day for everyone who cares about innovation and high standards.” — Jeff Bezos
  • “Steve’s work made the world a better place for hundreds of millions of people.” — Marc Andreessen
  • “The magic of Steve was that while others simply accepted the status quo, he saw the true potential in everything he touched and never compromised on that vision.” — George Lucas
  • “Steve Jobs was an extraordinary visionary, our very dear friend and the guiding light of the Pixar family. He saw the potential of what Pixar could be before the rest of us, and beyond what anyone ever imagined. Steve took a chance on us and believed in our crazy dream of making computer animated films; the one thing he always said was to simply ‘make it great.’ He is why Pixar turned out the way we did and his strength, integrity and love of life has made us all better people. He will forever be a part of Pixar’s DNA. Our hearts go out to his wife Laurene and their children during this incredibly difficult time.” — John Lasseter and Ed Catmull
  • “Steve Jobs was simply the greatest CEO of his generation.” — Rupert Murdoch

New Apple CEO: Inside the Mind and Philosophy of Tim Cook

By
October 5, 2011
  • Apple’s new CEO Tim Cook hosted his first iPhone event since taking over the company reigns in August. The Hollywood Reporter provides some interesting insight into Cook’s personality and work ethic.
  • Cook has been with Apple since 1998. Until taking over for Steve Jobs as CEO, he expertly handled company logistics and operations, serving as Mr. Inside to Jobs’ Mr. Outside, suggest the article.
  • His 18-hour workdays are legendary, even amongst Apple employees. “Cook probably gets his stamina from being a fitness buff and is said to be a fan of cyclist Lance Armstrong,” comments THR.
  • Cook is said to be more personable than Jobs was in the position of CEO, taking more time to respond cordially and even with a tone of friendliness to customer emails.
  • Under Jobs, Apple didn’t have a corporate policy matching employees’ charitable donations, but Cook changed that and now Apple will match employee donations dollar-for-dollar up to $10,000.

Apple Announces its iPhone 4S: Available October 14 Starting at $199

By
October 5, 2011
  • Apple CEO Tim Cook officially unveiled the company’s new iPhone 4S yesterday from Cupertino. The smartphone is expected to ship by October 14.
  • The new version features a dual core processor with up to 7x faster graphics performance, an 8 megapixel digital camera that can capture 1080P video, a GSM/CDMA radio with enhancements to speed data downloading and more.
  • The biggest news is possibly Siri, Apple’s voice-command assistant that can handle surprisingly complex commands and dictation (the name comes from a “virtual personal assistant” company that Apple purchased last year).
  • While some have expressed disappointment that Apple didn’t release the iPhone 5 this week, early reaction to the iPhone 4S features seem positive. The device’s new A5 processor, for example, is the chip used in the iPad 2, and packs an Apple-designed digital signal processor that helps with things like face detection. The phone also now supports the faster HSPA+ network.
  • The 8MP camera features backside illumination, allowing it to gather 73 percent more light and have 1/3 faster photo-snapping speed. It can also record higher-resolution 1080p high-definition video.
  • The iPhone 4S supports mirroring to a TV over AirPlay, Apple TV or a wired connection, while also packing iOS 5.
  • “The 4S will come in both black and white, starting at $199 for 16GB and $299 for the 32GB, but the big news is a new 64GB model coming in at a whopping $399,” reports Engadget.
  • Additionally, Sprint will now be offering the 8GB iPhone 4 and iPhone 4S. Sprint customers can place pre-orders for the device starting this Friday, October 7th.

UltraViolet Announces Global Roll-Out: Studios Get Ready for the Cloud

By
October 5, 2011
  • UltraViolet (UV), the digital locker system that allows viewing of content across multiple devices, will roll out on October 11th in the U.S. with an expanded global rollout expected in the months to follow.
  • “All of the major studios are supporting the new cloud-based product, although Disney is not one of the more than 70 official members of the Digital Entertainment Content Ecosystem, which oversees UV,” reports Variety.
  • Warner Bros. exec Justin Herz said this week that his studio will provide half of its movie and TV catalog available on UltraViolet by the end of 2012. The first UV release, Warners’ “Horrible Bosses,” will reportedly be released Tuesday, to be followed by the availability of “Green Lantern.”
  • Fox suggested that “a significant” amount of its content would soon be UV-enabled, while Sony plans to launch with “The Smurfs” and “Friends With Benefits.”
  • “Studios that have signed up for UV hope the new technology will re-ignite the home entertainment market and boost revenues following the collapse of DVD sales and the failure of Blu-ray to generate excitement among consumers,” adds Variety. “UV-enabled discs allow buyers to watch the same content on 12 different devices with an Internet connection, including connected TVs, laptops, tablets or mobiles, once they open a streaming account.”

Rhapsody is Betting on Napster Purchase to Grow Subscriber Base

By
October 5, 2011
  • Subscription-based music service Rhapsody has acquired Napster from Best Buy in a deal expected to be finalized the end of November.
  • “There’s substantial value in bringing Napster’s subscribers and robust IP portfolio to Rhapsody as we execute on our strategy to expand our business via direct acquisition of members and distribution deals,” said Rhapsody president Jon Irwin.
  • Rhapsody and Napster have the two largest music service subscriber bases and the acquisition could impact other music services such as Rdio, Spotify and MOG.
  • Irwin emphasized the importance of a strong subscription base: “This is a ‘go big or go home’ business, so our focus is on sustainably growing the company.”
  • “Apparently it takes more than Facebook sharing to win the subscription war,” comments Gizmodo. “Too bad I haven’t seen a Rhapsody or Napster song actually shared on Facebook.”

Social Brand Engagement: Facebook Offers New Marketing Tools

By
October 5, 2011
  • In the wake of Google’s announcement last week regarding new real-time analytics, Facebook is introducing changes to Insights, its marketing product.
  • A new feature called “people talking about” combines all the stories generated about the brand — Likes, comments, tags, etc. — across Facebook, and provides a raw number to gauge overall buzz.
  • Also new, Premium ads serve stories generated by a brand to fans’ friends. This ad unit isn’t currently available on the self-serve ad platform, so most likely won’t be accessible for those brands with a smaller budget.
  • The obsession with the number of Likes on Pages will likely decline. “Now brands will be judged not just by how many Likes they have, but through their talkability,” suggests The Next Web, as the new number generated by Insights becomes public.

Are Popular Online Brands Leading to the Rise of Digital Monopolies?

By
October 5, 2011
  • France recently banned TV and radio show hosts from naming Facebook, Twitter, or other specific sites unless directly referencing a news story involving the companies. The regulation was created to reduce bias for the popular social networks over other striving, lesser known sites.
  • Apple’s iTunes has benefitted from the phrase “Now available on iTunes” commonly tacked onto advertisements where it was previously customary to simply say “Now available in all good music stores” — which could today be updated to say “online music stores” in order to include other music providers.
  • Additionally, the phrase “Now available on Amazon.com” has become standard for book promotions, which basically provides free advertisement for the site while ignoring other providers.
  • Similarly, “Follow us on Twitter” and “Like us on Facebook” have dominated commerce. “Social networks only work when people use the same ones. In other words, they naturally lend themselves to being monopolized,” suggests The Next Web.
  • Some brand names have now become part of everyday language. Google, for example, has grown so popular that it is commonly used as a verb when describing the act of searching online. TiVo is also regularly used as verb, and sometimes replaces “DVR” in conversation.
  • The article casts doubt on the actual effects regulation would have on social media monopolies: “…users will typically go where all the action is taking place.”
  • “The Internet isn’t a monopoly though. It’s an oligopoly consisting of multiple monopolies from different digital industries, and the reason this is happening really isn’t all that complicated,” adds The Next Web. “Success breeds success, something which underpins most monopolies, whether we’re talking about dominant languages, biological species or, indeed, Internet technology companies. Hegemony stems from success, and it’s certainly not unique to the Internet age.”

Social TV Network Launches: Now Youtoo Can Be a Television Star

By
October 5, 2011
  • Producer Mark Burnett and the team at Youtoo is hoping to kickstart the first age of social TV by “putting 500 people on TV each day — providing more Americans than ever before with a real shot at their 15 minutes of fame,” according to the press release.
  • Burnett’s production studio VIMBY (Video in My BackYard) and online distributor KoldCast TV have joined Youtoo CEO and founder Chris Wyatt in the venture.
  • “VIMBY will be producing content for the network asking users to submit video ‘FameSpots’ or ‘Social Shouts’ via the Web, iPhone, iPad or Android to insert themselves into the content,” reports Lost Remote.
  • Youtoo’s patent-pending software and cross-platform technology stack enable users to record an HD broadcast quality video, or a “FameSpot,” which is filtered by the software and if chosen, will be put into the live broadcast feed.
  • “Youtoo is the world’s first social TV network,” says Wyatt. “Since millions of people want to be on TV, we created a website and app for that. Youtoo is a social network, television network, and the technology to make them all work together. Just like a social network, you can interact with your friends or followers. However, you can also interact with a national audience on TV. Think of it as Facebook for TV in concept.”
  • Youtoo launched September 27th in beta and is currently live. According to Wyatt, the network has distribution to 15 million households through Comcast, Time Warner, Cox, Charter, Verizon, Service Electric, Bright House, National Cable Television Cooperative and Insight Cable.

CEATEC News: Toshiba Unveils New 55-Inch Naked-Eye 3D TV

By
October 4, 2011
  • Toshiba is showcasing its 55-inch Regza 55X3 TV at CEATEC this week in Japan. The unit boasts a resolution of 3,840×2,160 — and glasses-free 3D at 1,280×720 — for what TechCrunch is calling “the first TV of its kind.”
  • “The TV features 5,000:1 contrast ratio, LED backlight, a new processor called ‘REGZA Engine CEVO Duo,’ a face-tracking function to enable high-quality 3D pictures for viewers, REGZA LINK, five digital tuners, 10W×2ch+10W speakers, four HDMI ports, and two USB ports,” reports TechCrunch.
  • TechRadar reports that the Toshiba TV joins Sony’s VPL-VW1000ES projector and Sharp’s 60-inch LCD in the 4K offerings featured at CEATEC this week. The report also suggests Toshiba hopes to ship 1,000 units a month of the Regza 55X3. “This is high hopes for a technology that’s burgeoning in the cinema market but is brand new in the home,” indicates TechRadar. “And with the economic climate as it is will be something of a battle, even with both Sony and Toshiba on board.”
  • The Regza 55X3 will be available by December in Japan for $11,730 (U.S.).

Sharp Showcases 4K LCD Prototype at Tokyo Electronics Exhibition

By
October 4, 2011
  • Sharp is unveiling its new 60-inch LCD TV touting a 3,840×2,160 resolution at CEATEC in Japan this week.
  • The prototype offers four times the definition of full HD and uses ICC (Integrated Cognitive Creation) technology developed by the I3 (I-cubed) Research Center in Kawasaki. ICC attempts to emulate depth and distance experienced when viewing scenes in real life.
  • According to the video demo, the technology involves more than up-conversion of HD content to 4K and noise reduction. Instead, it offers “viewers a sense of perspective, 3D dimensionality and texture that’s much more similar to the natural world” by creating images with “an optical signal instead of an electrical signal.”
  • “It’s not as impressive as that 85-inch TV with Super Hi-Vision resolution (7,680×4,320 pixels) Sharp showed in May this year,” reports TechCrunch, “but in contrast to that model, the 4K TV has a (vague) sales date: sometime in 2012 and in Japan first, according to the company.”

Facebook: Is Frictionless Sharing the Future of Social Networking?

By
October 4, 2011
  • In a recent GigaOM article, Matthew Ingram provides a compelling alternative viewpoint to the recently publicized complaints regarding Facebook’s philosophy of “frictionless sharing.”
  • The concept — which essentially allows apps and online publishers to post a user’s activity to their wall without permission — has raised a legitimate concern in terms of whether the feature is a worthwhile addition or an invasion of privacy.
  • “Consumer advocacy groups such as the Electronic Privacy Information Center are arguing the latter, and have even asked the government to step in, while some users have deleted their Facebook accounts in protest,” reports Ingram. “But there’s an argument to be made that Facebook isn’t forcing anyone to share; it’s simply adapting to the increasingly social way that we are living our lives online.”
  • While it’s easy to see the concerns regarding privacy, there are clear benefits to this type of sharing. Ticker, for example, can often provide “serendipitous experiences” such as finding interesting music, video clips, or articles based on the activity of friends. “It also fits right in with the concept that underlies Facebook and most social networking,” suggests the article, “which is what user-interface designer Leisa Reichelt has called ‘ambient intimacy’: the idea that there’s something to be gained by having transient and lightweight connections to people in your life.”
  • The article points out that the news feed was also originally heavily criticized when it launched in 2006, but eventually became immensely popular.
  • Zuckerberg’s “law of social sharing,” which notes that the amount of data people share doubles each year, is a “good predictor of what people will do, regardless of what they say they will do or how much they criticize features like frictionless sharing from social apps.”
  • “And soon, the idea that apps are sharing a continuous stream of our activity will seem just as commonplace and uncontroversial as the original news feed,” contends Ingram.
  • The article argues that “social sharing online isn’t going away any time soon; it’s not just the core of Facebook, but the organizing principle of the modern Web — Facebook is just a symptom of that change, not the cause.”

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