TV industry insiders can start monitoring buzz around TV shows through Trendrr’s real-time dashboard, launched this week.
It measures buzz on Facebook, Twitter, GetGlue, and Miso and allows users to compare the show’s performance on the various platforms.
The dashboard can tell users how effective the social networking sites are in building up anticipation for upcoming episodes and how long the buzz lasts the moment the show airs.
It can also tell which show is garnering the most buzz, show top markets and hash tags, and explore Twitter users tweeting about the show.
“Trendrr and its parent company Wiredset have been tracking how well TV shows fare in social media for quite some time, and the company claims to count half of the top 25 cable networks as its customers,” reports GigaOM. “Its most ambitious project so far has been the Weather Channel’s new social media initiative, which incorporates curated tweets into the network’s website and on-air programming.”
Digital Trends is among the sites currently featuring a 10-minute video shot from the audience (courtesy of Joystiq) during Microsoft’s recent Build developer’s conference.
The video shows what the upcoming Metro-inspired dashboard for Xbox 360 running in Windows 8 will look like.
“Microsoft confirmed last week that the upcoming Metro-styled update for the Xbox 360 dashboard will appear in Windows 8 as the user interface you’ll use to access Xbox Live from your PC,” reports Digital Trends.
From an earlier article on the same site: “Based on the ‘Metro’ design of WP7, ‘Immersive’ will be the name of a secondary User Interface (UI) you’ll be able to select when you boot up Windows 8.”
This video was first brought to our attention via Engadget, submitted by ETCentric staffer Dennis Kuba who commented: “The focus at Build 2011 was on the social and gaming aspects. They also mentioned that they will be talking in the future about content services such as video and music.”
“We get the feeling that Microsoft’s thinking this one through; rather than just shoehorning a gaming element in, things like ‘cloud saves’ and dedicated Music/Video panes will be around to enjoy,” reports Engadget. “Moreover, participation in the Xbox Live development program will purportedly be free, and if [Microsoft’s Avi] Ben-Menahem has his way, this will bring ‘everything you know and love on Xbox 360 and Xbox Live to Windows.'”
Facebook is expected to unveil a new service at its F8 developers conference in San Francisco on Thursday that allows users to share their music, TV shows and movies (for example, a user’s Facebook profile page would display the music being consumed to friends).
The New York Times suggests that Facebook has reportedly signed deals with Spotify, Rhapsody, MOG, Deezer and Vevo that may bring millions of new users to their sites. Some are responding by introducing new ad-supported services to lessen the “friction” for new users (however, Rhapsody will reportedly continue with its subscription-only service).
Related news has been reported via ETCentric in recent days…
More information is emerging about Facebook’s new music service (which may be called Vibes). TechCrunch reports that “MOG, Spotify and Rdio have of course already been widely reported as launch partners for ‘Facebook Music,’ but notably, Deezer, SoundCloud and Rhapsody are new names.” This is based on “interesting references” found in the HTML code of the various streaming services.
In addition to an anticipated new music service, reports are circulating that the social networker may announce plans for bringing Hulu and possibly Netflix into the fold. We’ll see what shakes out this week, but until then the news media is in rumor mode: “Real-time viewing parties? It’s possible. Just not confirmed,” reports Gizmodo. “But the deal keeps things interesting for Hulu pre-buyout, its backing providers having all but jumped ship and offering their own streaming services.”
ETCentric will have more later in the week following the conference. Stay tuned…
On Friday, ETCentric provided an update to recent stock activity based on the negative customer reaction to Netflix splitting its services. The company cut its domestic subscriber forecast by 1 million, suggesting it no longer expects growth for its U.S. customer base this quarter. “News of the 4 percent cut in its subscriber outlook knocked 16 percent off Netflix’s share price, sending the stock to its lowest levels in 2011,” reported The Wall Street Journal. “Netflix, though, continued to defend its recent pricing change.”
Shortly after, ETCentric staffer Phil Lelyveld submitted a paidContent report that put the stock decline at nearly 19 percent and suggested “the honeymoon period with Netflix may be over.” The article includes a compelling visual that illustrates consumer viewing habits. According to Phil: “The most interesting part of this story is the chart. The chart breaks down how consumers acquire the movies that they watch, and how often they acquire them.”
Yesterday, Netflix CEO and co-founder Reed Hastings responded to his subscribers via a blog post, that started with “I messed up. I owe everyone an explanation.” ETCentric staffer Dennis Kuba was quick to publish the news: “Hastings explains his reasoning for a decision to create separate DVD and streaming businesses and websites. His customers react negatively to his blog posting (see more than 600 comments following Hastings’ post).”
“We feel we need to focus on rapid improvement as streaming technology and the market evolve, without having to maintain compatibility with our DVD by mail service,” writes Hastings on the Netflix blog. “So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently.”
According to Hastings, the new DVD business will be named “Qwikster” and will add a video game upgrade when it launches in a few weeks.
“A negative of the renaming and separation is that the Qwikster.com and Netflix.com websites will not be integrated,” he explains. “So if you subscribe to both services, and if you need to change your credit card or email address, you would need to do it in two places. Similarly, if you rate or review a movie on Qwikster, it doesn’t show up on Netflix, and vice-versa.”
Hastings concluded: “Both the Qwikster and Netflix teams will work hard to regain your trust. We know it will not be overnight. Actions speak louder than words. But words help people to understand actions.”
Google is working on a social and news reader designed to rival Flipboard, according to numerous sources close to the project. Dubbed “Propeller,” the “souped-up version of similar reader apps” will reportedly allow users to navigate multiple social media feeds through a polished interface.
“I heard from someone working with Google that Google is working on a Flipboard competitor for both Android and iPad,” posted Robert Scoble on his Google + social feed. “My source says that the versions he’s seen so far are mind-blowing good.”
Flipboard is currently the most prominent company offering this type of service, and even turned down an offer from Google last year to buy the company. (Flipboard is available only for the iPad, although an iPhone version is in development.) Similar apps include AOL’s Editions, Yahoo’s Livestand, Zite and Pulse. Facebook is also creating social versions of publications that enable personalized, reformatted content when users access a pub’s page through Facebook.
“All these apps are part of the drastically changing habits of media consumers, helping them better navigate numerous social and media feeds — such as Facebook and Twitter, as well as news sites and more — using handsome interfaces and touch technologies,” reports Kara Swisher in All Things D.
Low-cost software tools are driving the democratization of the post industry, suggests Digital Content Producer, and one result has been the availability of editing and effects services from some new players.
However, some professionals realize there’s more that impacts the bottom line than price.
“Rather than solely building a business on Apple’s Final Cut Studio or the Adobe Creative Suite,” suggests the article, “a number of new producers have found that Autodesk’s Smoke for Mac OS X has struck the right balance between cost and performance.”
Digital Content Producer profiles several companies that are currently using Smoke to attract and maintain their clients (including Boogie Studios, Glyph Corp. and VODA Studios).
“Autodesk’s Smoke for Mac OS X is a relatively new product, but it brings a level of finishing to the Mac platform that has been out-of-reach in the past,” indicates the write-up. “Thanks to a heritage of years of Irix and Linux development, the product starts as a seasoned offering, complete with a very high brand appeal among clients. These ingredients have given the early adopters a definite creative and business edge.”
“Clients have really responded well to our offering of finishing services,” explains Sebastian Dostie of Montreal’s Boogie Studios. “It’s great to have the audio mix on Pro Tools and video finishing on Smoke under one roof, because everything can get done in the same day at the same facility, including any last minute changes. We love that Smoke is on the Mac platform, because it makes it easy to bring in the offline editor’s FCP edit list or to use Photoshop on the same computer as Smoke. Performance and reliability has been great and clients feel very comfortable when they hear that you are using Smoke.”
In response to the public outcry from video enthusiasts and professional editors regarding the reported feature limitations of FCP X, Apple announced it has reintroduced Final Cut 7.
However, it will only be available through Apple telesales and at the original $1,000 price (the newer version costs $300, plus $50 each to add Compressor and Motion). According to the New York Times, the deal is for a limited and unspecified time.
The article suggests one drawback: “…it is impossible to import work from Final Cut 7 to Final Cut X. That means partially finished Final Cut 7 projects must be completed in 7. That also means many pro editors will have to keep both products on their computers for some time to come.”
The move is reportedly meant to appease producers who are in the process of assembling a film. “For the rest of us, especially the video dabblers, it makes more sense to get used to Final Cut Pro X, which more than serves most amateur needs,” suggests the article.
Twitter has announced that venture capitalists Bijan Sabet and Fred Wilson, two of the company’s earliest investors, will be leaving Twitter’s board of directors.
Additionally, Chief Scientist Abdur Chowdhury confirmed his departure, ironically enough, through his own Twitter account.
“So Long and Thanks for All the Fish. Twitter was an amazing experience & even greater set of people,” tweeted Chowdhury. (The first sentence is a reference to “The Hitchhiker’s Guide to the Galaxy,” spoken by hyper-intelligent dolphins on their flight from the end of the world, reports VatorNews.)
The departures mark the latest in a series of related moves in what Vator refers to as a “mass exodus” that “reveals a leaky ship.”
Two of the company’s co-founders, Biz Stone and Evan Williams recently resigned from day-to-day operations (Williams remains on the board) and CTO Greg Pass left in May. Also, four product managers have reportedly been dismissed.
Other reports suggest the departure of the two directors may be less about a “leaky ship” and more about financial restructuring. “The person familiar with the matter said their departures were related to the reduction of their firms’ stakes in Twitter as part of a financing round in August,” reports The Wall Street Journal. Twitter recently announced it had raised a significant round of financing, putting the company’s worth at $8 billion.
A federal grand jury has returned indictments against five people associated with the NinjaVideo.net website. The indictments include one count of conspiracy and five copyright infringement counts.
The individuals were charged with engaging in illegal downloads of Hollywood movies following investigations conducted by several federal agencies, including the departments of Homeland Security and Justice.
“From February 2008 until June 2010, NinjaVideo.net allegedly offered users the ability to illegally download infringing copies of copyright-protected movies and television programs,” reports Home Media Magazine. “Many of the movies offered on the website still were playing in theaters, while others had not yet been released.”
According to the article, the site allegedly offered access to copyrighted movies and TV shows for free, with increased access to a greater content selection for users who would donate at least $25. In addition to “donations,” the website generated revenue through advertising.
“The action today marks one of the first such prosecutions of an illegal download and streaming site — indeed, one of the most notorious infringing sites on the Internet until it was shut down by law enforcement,” said Mike Robinson, EVP of content protection and chief of operations with the MPAA.
Google has purchased another 1,023 patents from IBM as part of what Digital Trends describes as Google’s Android defense strategy against smartphone lawsuits from Apple and other companies.
The article indicates that the transfers were recorded by the U.S. Patent and Trademark Office last week, and reminds us that Google also acquired 1,030 IBM patents in July and picked up 17,000 additional patents in its recent acquisition of Motorola.
“Indicative of how the patents are being put to use,” reports Digital Trends, “Google recently sold a batch of newly acquired patents to HTC — including some formerly owned by Motorola — in order to allow HTC to sue Apple.”
“Google is building an arsenal of patents that the company has said is largely designed to counter a ‘hostile, organized campaign’ by companies including Apple Inc. and Microsoft Corp. against the Android operating system for mobile devices,” adds Bloomberg.
Walt Mossberg suggests that one reason Apple’s iPad dominates the market is that most other tablet offerings come across as imitations that do not ultimately provide the same superior experience.
Sony aspires to change that perception with the release of its 9.4-inch Sony Tablet S, which Mossberg describes as a “handsome tablet with an unusual, asymmetrical design and some software tweaks and content services it hopes can set it apart from the pack.”
Sony’s new device, launched over the weekend, uses Google’s Android OS and costs the same as the Wi-Fi-only iPads ($500 for the 16GB version and $600 for the 32GB model).
The Tablet S has no cellular data option and tested weaker than the iPad in terms of battery life, but has a design like no other competitor: “One of the long sides of its rectangular, plastic body has a thick, rounded edge that makes the device look like a folded-back magazine.”
Mossberg sees this as a positive, even suggesting the device feels lighter than the iPad (it isn’t), based on how the weight rests on your palm. “While this design makes the Tablet S much thicker than many competitors, it has several advantages. When you hold the device one-handed in portrait, or vertical, mode, it feels much more comfortable and balanced than any other tablet I’ve tested. When you lay it on a flat surface in landscape, or horizontal, mode, the rounded edge creates a natural angle for typing, without a case or stand.”
Additionally setting it apart is an SD memory card slot (useful for transferring media), a customizable row of frequently used app icons, a Favorites feature (ideal for recently accessed media and Web bookmarks), and a universal remote control app with built-in infrared transmitter. “Sony also is bundling services for buying music, TV shows and movies, e-books and games to create a content ecosystem like Apple’s,” writes Mossberg.
We’ll see if these new features and unique design will be enough to attract consumers. If not, another tablet is on its way: “Sony is planning a second, even more radical tablet for later this fall, called the Tablet P. It’s a much smaller and lighter device that has no visible screen until you unfold it to reveal twin 5.5-inch displays that can either be used as one large screen or can have separate content in each.”
YouTube introduced a new video editing tool this week that allows users to make basic changes to uploaded video content without losing the video’s URL, view count and comments.
In addition to basic trim edits to make up for shaky camerawork, the new editor includes features such as picture rotation, contrast and color adjustment, and image stabilization. There is also an option for reverting back to the original video at a later date.
“YouTube has joined up with photo-editing website Picnik, both Google owned, to offer some striking color treatments of videos, including Lomo-ish, cross process and thermal,” reports Digital Trends. “Whether YouTube will later offer Picnik’s premium color treatments, for a fee, remains to be seen, although no doubt it’s something they’re looking into.”
The post includes an interesting video introduction to the new editing options.
Instagram, an iPhone-only photo app, has become a darling of the fashion world.
Started only 11 months ago, Instagram already has nine million users who take photos on their iPhone and apply effects from 15 filters. They can then share their photos in a stream.
Some professional photographers feel the app is “cheapening the art,” but the results can be quite striking and have already been used in magazines.
Kevin Systrom, chief executive and co-founder of Instagram, says the company is not yet profitable. However, the app is starting to draw attention outside the realm of amateur photo enthusiasts and social networkers.
“The top request Instagram gets from corporate users is for custom filters,” reports The Wall Street Journal. “Brands want to create filters specific to their own aesthetic, so that Instagram users can echo a brand’s look — seeing the world as designer Kate Spade does, or Vanity Fair magazine. Mr. Systrom says the company has had other priorities but hinted new filters are coming soon.”
An intellectual property analyst makes the case that the reason Google acquired Motorola Mobility for $12.5 billion last month was not to provide patent protection for Android as most believe. It was to prevent Motorola Mobility from making one or more key moves that would have weakened Android’s patent situation even more.
For example, Motorola Mobility could have taken a patent license from Microsoft signaling a surrender that would have affected every other Android licensee.
It could have started work on a Windows Phone as a way to help it deal with a Microsoft infringement case, suggests the FOSS Patents blog. It also could have attacked other Android licensees to collect royalties.
And finally, it could have sold off its patent portfolio to one of Google’s competitors.
Following Steve Jobs’ departure as CEO of Apple, The Daily Beast has published an insightful infographic that outlines what it sees as the “ten commandments” of Jobs’ business and creative philosophies.
The commandments range from “Be ruthless” and “Tap the experts” to “Shun focus groups” and “Prototype to the extreme.”
For example, Commandment 1: “Go for perfect — Jobs sweats the details. The night before the first iPod launched, the Apple staff stayed up all night replacing headphone jacks because Jobs didn’t think they were ‘clicky’ enough.”
ETCentric staffer Bob Lambert provided the following comments with this submission: “There are many, many tributes to the wisdom and business style of Steve Jobs these days. This one-page infographic is one of the best I’ve seen on the idealogy of the man and the company. What lesson on clear and focused thinking can we take from this?”
