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ETCentricSeptember 29, 2015
Verizon is targeting young viewers with its new go90 video app, which is expected to be available for iOS and Android within the week. Ryan Knutson, a millennial journalist for The Wall Street Journal, offers a largely positive review after testing the beta version, but notes that good content — the challenge for most online services — will be the key factor for younger audiences. Knutson is encouraged by the design, intuitive functionality, ease-of-use and navigation, load time, and social components. “Whether it succeeds, however, depends entirely on whether it has good content,” he writes.
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ETCentricSeptember 29, 2015
Yesterday we reported that YouTube was readying its ad-free, subscription-based video and music service. In response, SMPTE Fellow Mark Schubin forwarded a link to his related blog post, titled “Copywrong” that addresses the challenges he faces when posting non-commercial lecture videos on YouTube. While Schubin offers his videos ad-free, after carefully seeking permission or relying on fair use when incorporating “others’ words, pictures, sounds, or videos,” people still claim to own related copyrights (even when the content is more than 100 years old). This allows YouTube “to put ads on my lectures to monetize ‘their’ material,” writes Schubin. “The ads go on before I’m even informed, and then I have to dispute the claims.”
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ETCentricSeptember 28, 2015
During the recent Oculus Connect developer’s conference in Hollywood, 20th Century Fox announced it is teaming with Facebook-owned Oculus VR to make 100 movies from the Fox library — including “Alien,” “Birdman,” “Taken,” “The Maze Runner,” “Die Hard” and “X-Men: Days of Future Past” — available for new virtual reality headsets. “Fox and Lionsgate were the first major Hollywood studios to partner with Oculus, which plans to release its Rift headset in the first quarter of 2016,” reports The Wrap. “The films will also be viewable on Samsung’s Gear VR headset, which is due in stores in November at a list price of $99.”
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ETCentricSeptember 28, 2015
New data from market research firm Counterpoint indicates that 21 percent of smartphones shipped worldwide came from Samsung during the second quarter of this year. Following Samsung was Apple at 14 percent, Huawei at 9 percent and Xiamoi with 5 percent, reports Digital Trends. However, Apple took the lead in North America, claiming 34 percent of shipments. Samsung followed with 26 percent, while LG claimed 14 percent. Three out of four mobile handsets shipped worldwide were smartphones, and half were LTE capable. “Excluding Samsung, Apple now generates more smartphone revenues than all the other players combined,” notes Counterpoint.
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ETCentricSeptember 25, 2015
A number of video services have announced plans to launch new virtual reality apps. “Hulu said it will produce original content and curate films for VR platforms,” reports Variety. Its VR app “will feature immersive 3D environments that will allow subscribers to stream the service’s 2D library as well as original VR content.” Netflix created an app for Samsung Gear VR that features the Netflix Living Room, “which provides a user interface designed for the virtual-reality headset.” The Verge adds that during Oculus Connect this week, Oculus CEO Brendan Iribe announced TiVo, Twitch and Vimeo would soon be compatible with the Samsung Gear VR.
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ETCentricSeptember 25, 2015
According to The Hollywood Reporter, VR startup Voxelus “is making its presence known at the Oculus Connect 2 developers conference in Hollywood, where it’s on hand with a new platform aimed at allowing anyone to create and sell VR content.” Voxelus chairman Halsey Minor told THR that the company envisions consumer generated content kickstarting VR before the tech becomes widely adopted by professionals. The platform “includes Voxelus Creator, a free 3D design app for PCs and Macs; Voxelus Viewer, which works on desktop PCs, Oculus Rift and Samsung VR Gear headsets; and the Voxelus Marketplace, which allows creators to sell and users to buy VR content.”
By
ETCentricSeptember 24, 2015
New research by Twitter suggests that 87 percent of tweets about TV originate on mobile devices, 85 percent of Twitter users active during prime time tweet about television, and last year there were one billion tweets about TV. Adweek has posted a compelling infographic that offers additional findings, including: “4 in 5 users active during prime time hours have mentioned brands in their tweets. Users who tweet about TV have twice the influence as those users who only tweet about brands. When a TV show has a hashtag integration, there is a 20 percent increase in tweets per minute.”
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ETCentricSeptember 24, 2015
A new report from the NPD Group indicates that mobile devices have supplanted computers as the platform of choice for children who play video games. Smartphones and tablets are now most popular with 63 percent of gamers in the age range of 2 to 17, according to NPD’s “Kids and Gaming 2015.” “On the flip side, 45 percent of kids use a home PC for gaming, a drop of 22 points since 2013,” reports CNET. “The decline is most prominent among children ages 2 to 5. Video game consoles are also losing ground — used by 60 percent of kids surveyed compared with 67 percent in 2013.” While mobile’s popularity grows, PC sales have declined. Game console sales are still strong, but kids spend more time on their mobile devices.
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ETCentricSeptember 23, 2015
According to the Recording Industry Association of America, streaming music has officially surpassed physical music sales for the first time in the U.S. In addition, streaming is poised to take the lead from digital downloads as the top source of revenue for the music industry and could do so as early as next year. “Streaming currently accounts for about one-third of overall spending on music, totaling a little more than $1 billion for the first six months of the year,” reports Bloomberg. “The shift toward streaming is likely to accelerate.” “The data continues to reflect the story of a business undergoing an enormous transformation,” said Cary Sherman, chairman of the RIAA.
By
ETCentricSeptember 23, 2015
Facebook announced yesterday that its popular photo-sharing app Instagram now has 400 million monthly active users. More than 75 percent of Instagram users are outside the U.S. (with more than half of the most recent 100 million users living in Europe and Asia). “Facebook’s strategy of creating separate apps appears to be paying off,” suggests The Wall Street Journal. “The texting app WhatsApp, which Facebook acquired for $19 billion in 2014, recently reached 900 million monthly active users.” CEO Mark Zuckerberg recently announced that Facebook’s standalone Messenger app had more than 700 million users.
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ETCentricSeptember 23, 2015
Digital scrapbooking startup Pinterest has influenced numerous companies to reimagine the importance of photos over text. The San Francisco-based startup, which has been under the gun to justify its $11 billion valuation, announced last week that it has surpassed 100 million monthly active users. However, the number is “dwarfed by the user bases of some digital contemporaries it competes with for ad dollars,” notes The New York Times, citing Instagram, Twitter, WhatsApp and Facebook. “To live up to its $11 billion valuation, Pinterest must continue to expand its user base beyond 100 million, while proving that it can grow into a robust and viable business.”
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ETCentricSeptember 22, 2015
According to Nielsen, live television viewing in the U.S. dropped during the second quarter, while the number of broadband-only homes and those with streaming video subscriptions increased. Multichannel News reports that U.S. households with pay TV subscriptions dropped by 1.2 million to 100.4 million during Q2 from the previous year, and broadband-only homes increased more than 50 percent to 3.3 million. Nielsen’s findings indicate that 45 percent of homes had SVOD in Q2, up from 38 percent in the same quarter last year. Homes with connected TVs represented an 18 percent share, up from 11 percent.
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ETCentricSeptember 22, 2015
MSNBC launched its 24-hour streaming news channel Shift in December, and has since been programming a blend of live news content and original documentaries in a social environment. Its videos are now generating millions of views each month on Facebook. “Shift shows feature diverse topics, alternative formats, edgier talent and intelligent dialogue, around the culture and lifestyle topics that matter to our audience,” said Sam Go, editorial director for MSNBC.com, in an interview with The Drum. “There are so many other interesting stories to cover that don’t make it to the main broadcast, and we love that there’s a home for it on Shift.”
By
ETCentricSeptember 18, 2015
Disney researchers are working on the “Linux Light Bulb,” a protocol that flashes out data using visible light, which could eventually be used to enable the “Internet of Toys.” “The bulbs are designed to work with gadgets and toys that may not need a full Wi-Fi or wireless component and instead will read data from the environment,” explains TechCrunch. “The technology is called Visible Light Communication.” According to researcher Stefan Mangold, who created the technology, “Communication with light enables a true Internet of Things as consumer devices that are equipped with LEDs but not radio links could be transformed into interactive communication nodes.”
By
ETCentricSeptember 17, 2015
Cablevision has agreed to an acquisition offer of about $17.7 billion by European telecom giant Altice, which recently struck a $9.1 billion deal for Suddenlink Communications. “The transaction would further realign an industry already in upheaval as cable and telecom companies seek greater scale and negotiating power with content providers,” suggests The New York Times. “But the takeover of Cablevision… could also draw significant concern from regulators, particularly as control of the telecom market shrinks to fewer and fewer players.” Charter Communications has agreed to purchase Time Warner Cable, and AT&T recently completed a $48.5 billion deal for DirecTV.