The Floyd Mayweather-Manny Pacquiao championship bout on May 2nd drew more pay-per-view purchases than any other boxing match in history. According to The New York Times, “An estimated 4.4 million viewers paid a record price of $89.95 to $99.95 to watch the fight, generating more than $400 million in domestic revenue, Showtime, HBO and the fighters’ promoters said. The pace of purchases was so great on fight night that the bout was delayed by about a half-hour to process the flurry of late orders. The total nearly doubled the previous record for boxing pay-per-view buys: 2.48 million, for the Mayweather-Oscar De La Hoya bout in 2007.”

Speaking at last week’s Re:publica conference in Berlin, Netflix CEO Reed Hastings suggested that traditional TV as we know it has about two decades left to live, as Internet TV will continue its growth. “Over that time, Netflix will focus more on producing original content and owning the global rights to distribute those shows and movies,” explains Quartz. “The company aims to launch in every country by the end of 2016,” while it experiments with new video formats involving “unconventional episode lengths, interactivity, and virtual reality.” Hastings expects that the TV of the future “will look like a large iPad,” featuring an array of apps.

Shortly after its U.S. broadcast on HBO Sunday evening, pirated versions of episode five of the current season of “Game of Thrones” started to appear on file-sharing sites. Piracy-tracking firm Excipio notes that the episode was downloaded more than 2.2 million times globally in less than 12 hours. The new record comes “after HBO launched HBO Now with Apple and Cablevision, a $15-per-month broadband-only service that doesn’t require a pay-TV subscription,” reports Variety, suggesting that “an over-the-top Internet offering won’t necessarily put a damper on digital pilfering.”

Although there are more Android phones than iPhones, Apple has held the lead over Google in attracting apps in recent years. Many developers prefer iOS because iPhone users tend to spend more and are typically more sought after by advertisers. However, the large number of Android devices is starting to turn the tide. “Each individual iPhone is still more lucrative than a single Android device for app makers, but the overall size of the Android market is starting to be large enough to overcome the per-device difference,” reports Re/code. “Two recent studies suggest the Android ecosystem has started to overtake the one surrounding the iPhone.”

At last week’s Digital Content NewFronts, Snapchat announced that it plans to introduce 10-second video ads that will run 2 cents per view. “The new ad offering creates a new way for Snapchat Discover publishers to generate revenue,” reports Adweek. “Daily Mail North America CEO Jon Steinberg said his company was standing by to create those snaps for brands. To tout the media company and platform’s ongoing partnership, the Daily Mail’s presentation featured a special filter.” Snapchat’s Discover media service, which launched early this year, creates channels for brands interested in temporarily posting photos and videos.

The new credit card-sized $9 CHIP is a single-board Linux computer that features a 1GHz processor, 512 RAM, 4GB of storage, Wi-Fi, Bluetooth and optional ports for VGA and HDMI monitors. The PocketCHIP enables users to add a touchscreen and keyboard. “Why do you need this thing?” asks TechCrunch. “A $9 computer — $19 with the VGA adapter and $24 with the HDMI adapter — is a wonderful feat. Like the Raspberry Pi, the medium is the message. Now that we have the ability to buy a tiny computer, we will all discover places we can use it.” As of press time, the CHIP had raised $678,366 via Kickstarter (well above its $50,000 goal).

While Apple is still busy negotiating deals for its upcoming streaming music service, the company reportedly has plans to promote the service with some free content. Apple will not offer free, unlimited on-demand streaming, similar to Spotify and YouTube, but Re/code says we should expect to see “a free trial period, which may range from one to three months… a feature that will let music owners upload a sampling of songs that users could listen to without subscribing to the service… a new version of Apple’s iTunes Radio, featuring stations programmed by human beings instead of computers, which could be localized for different countries.”

As part of upcoming expanded 4K content offerings via its Xfinity in UHD catalog, Comcast announced this week that it plans to launch an Ultra HD set-top box later this year. “The box, called the Xi4, will run on Comcast’s cloud-based, IP-capable X1 platform, enabling customers to create ‘virtual 4K linear channels’ via MSO’s UHD library,” reports Multichannel News. The company is also developing the Xi5 STB to support high dynamic range content. Late last year, Comcast launched an on-demand streaming app initially for Samsung UHD TVs.

After decades of continued efforts by various filmmakers, movie companies and TV networks to bring the unfinished final film of Orson Welles to the public, a new team of producers has secured the rights to footage of “The Other Side of the Wind” stored outside Paris. According to The New York Times, “The producers behind the project, Filip Jan Rymsza, Frank Marshall and Jens Koethner Kaul, along with Peter Bogdanovich, one of the movie’s stars, on Thursday plan to unveil a crowdfunding campaign on the website Indiegogo. They are hoping to raise at least $2 million by June 14 to help pay for editing, music and other postproduction costs.”

IBM and Facebook are partnering on a personal marketing initiative that plans to effectively leverage modern tools of data analysis to filter today’s demographic buckets into even smaller segments. “The partnership is intended to combine data that marketers have on customers — like purchase behavior, responses to a marketer’s email campaigns and call center inquiries — with Facebook data including likes, comments and complaints,” reports The New York Times. “IBM’s data analytics will then be used to help big brands find and communicate with more finely targeted audiences on Facebook.”

London-based Relevancy Data presented at Disrupt NY yesterday. The startup has developed an engine that scans online videos to detect faces, objects, logos and audio. CEO Michal Hubschmann says the company’s mission is to “organize the world of video content by indexing every element of the video to create endless engagement.” According to TechCrunch, “Here’s the basic idea: In addition to targeting video ads based on clicks and other behavioral data, Relevancy Data also allows advertisers and publishers to use the content of the videos you’re actually watching,” which is more challenging than it sounds, especially when it comes to user-generated content.

Vu Digital has developed new technology that breaks down video content frame-by-frame in order to translate elements into structured data and help customers analyze online videos. The company’s Video-to-Data product “identifies the objects in each frame, and then creates a chronological transcript identifying things like music, dialogue, faces, logos, text and graphics,” reports TechCrunch. The resulting data could prove valuable to content creators, marketers and publishers interested in “search engine optimization, personalization, ad targeting, and determining the ‘brand value’ of a video.”

During the Disrupt NY conference this week, Nucleus Scientific unveiled technology it claims can recharge a smartphone in mere minutes. “The company says its suite of battery technologies, called Intelligent Energy System, can change the way energy is stored and transferred while also extending the life of the battery, and is ready to be applied to batteries in the next generation of devices,” reports TechCrunch. The company’s tech features “custom batteries, sensors, feedback control systems and algorithms” that allow for “unheard of charge times.” Nucleus Scientific is looking to license its technology for existing and future products.

According to a recent survey conducted by Nielsen, Twitter users not only like to chat about movies on social media, but they attend more screenings than average American consumers. “Twitter users said they plan to see a median of five movies this summer — 25 percent more than the average moviegoer surveyed,” reports Variety. “In addition, they are 87 percent more likely than non-users to go see a movie within the first 10 days of its opening and 340 percent more likely than non-users to have seen more than 12 movies in theaters over the last six months.” Twitter users are also more aware of upcoming films than non-users (58 percent were aware of 19 upcoming summer films).

Facebook is working with Nokia’s HERE mapping division to power its mobile maps. The social network is using HERE maps and geocoding for its mobile version, while conducting tests for apps such as Instagram and Messenger. According to TechCrunch: “Businesses use Facebook as part of their advertising and marketing operations and offering ads based on specific locations, or other location-based services, gives Facebook more ways to build up their relationships (and revenues) with these businesses.” The Finnish company has confirmed it is considering a sale of HERE, which has an estimated value of $2 billion. Potential buyers include Apple, Baidu, Alibaba, Samsung, and Uber, among others.