CBS Promotes Fall TV Premieres with Tweet Week and Web Show

By Rob Scott
September 24, 2012

CBS will launch a major social media campaign this week to garner buzz for its fall line-up of returning and new programs.
“Fans will gain access to stars and producers of shows like ‘The Big Bang Theory,’ ‘Person of Interest’ and ‘Vegas’ during the East Coast premieres,” notes The Hollywood Reporter.
“Hosted by CBS Connect Lounge, viewers can communicate with talent through Facebook and Twitter during specific times during the week,” explains the article.
Additionally, a Web series called “Fall Premiere Show” will preview the fall schedule, recap earlier seasons, include behind-the-scenes features and offer interviews with actors.
“The combination of this network and Twitter can either be looked at as a case of CBS trying to get in touch with a younger demographic — or, alternatively, a sign that Twitter and Facebook are now firmly mainstream enough that their own demographics are shifting upwards in age,” suggests Digital Trends in a related post.
THR has the full schedule for CBS Tweet Week, including the people who will be participating.

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