Streaming giant Netflix is partnering with CBS Sports to produce its two Christmas Day football games — the streamer’s first NFL excursion in its three-year deal. The one-year CBS agreement is for production services only, and does not cover on-air talent. Netflix is still exploring its talent options. CBS Sports announcers Tony Romo and Jim Nantz are reportedly under consideration, although Netflix is said to also be pondering a move that would allow it to create an on-camera team that would allow it to put its own stamp on the talent and the games. Paramount Global’s CBS will receive a production fee and promotional spots in the streamed games.

“It isn’t unusual for a company to bring an outside producer on board for sports content,” The Wall Street Journal reports. CBS produces games carried by the NFL Network, while NBC crews Amazon Prime Video’s NFL games, taking the Peacock team off the table for Netflix, according to Sportico.

NFL rules stipulate that games which are streamed or on cable must also be televised via a local over-the-air station in the hometowns of the competing teams, and CBS will also have local market advertising inventory.

While CBS has NFL broadcast rights for those local telecasts, “NFL+, the league’s live streaming service, will show the games on mobile devices in the United States,” per Reuters.

Netflix has contracted for NFL Christmas games for the next three seasons. This Christmas, the Kansas City Chiefs are set to play the Pittsburgh Steelers, followed by a matchup with the Baltimore Ravens and Houston Texans.

WSJ says it has yet to be determined whether Netflix will carry multiple games for the 2025 and 2026 holiday, or just one, adding that because this is the streamer’s “first foray into the NFL, CBS is planning to treat it as it would its own Sunday national game with bigger crews and cameras than the typical NFL broadcast.”

Sportico writes that Netflix “can’t sell in-game space for advertisers,” citing “concerns about the live stream itself,” since “Netflix’s infrastructure supports multiplexing rather than live streaming at scale, so many would-be advertisers aren’t entirely convinced about feed reliability.”