The Consumer Electronics Association released data this week that suggests a quarter of prospective TV buyers in the U.S. are searching for a 3D-capable set.
“The consumers we talk to want their TVs to be smart and they want them to be 3D,” says analyst Richard Doherty of Envisioneering. “Consumer interest is alive and well.”
According to Rod Riegel, a spokesman for 3Net, 3D TV sets will reach more than 15.3 million U.S. homes by the end of the year and 30 million U.S. homes by the end of 2013. By comparison, HDTV was in only 2 million homes three years into its progression.
Still, growth in 3D channels such as 3Net has been slow. Nintendo announced it will shut down its 3D programming channel by the end of June.
“The other big 3D channel introduced at about the same time as 3Net, Disney’s ESPN 3D, has also struggled to expand its carriage beyond a launch group of top multichannel operators that included Comcast, DirecTV, Time Warner Cable, Verizon FiOS and AT&T U-Verse — and in fact, U-Verse dropped the channel last summer citing low demand,” reports paidContent.
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