Samsung’s new 98-inch QN100B Neo QLED TV is drawing positive reviews and the promise of theater-quality presentation for the living room. Samsung calls it “the most powerful 4K TV ever created for the home,” with up to 5,000 nits of peak brightness. At 19.9mm thick, it’s one of Samsung’s thinnest TVs, despite its size. Built-in 120W, 6.4.4-channel Dolby Atmos surround sound with Samsung’s Cinema Object Tracking make it sound like a winner. Samsung didn’t share pricing, but this model is part of what’s being called “the newly competitive 100-inch class.”

Tom’s Guide says the QN100B (below) is “double the brightness” of its predecessor, the Samsung QN90A Neo QLED TV, “one of the best TVs we ever tested in terms of brightness, so if the QN100B actually is significantly brighter it’d be some feat.”

It would also position this TV to maintain a strong picture even in rooms with large windows or lots of natural light. Purchasers of this TV will “probably invest in a full home entertainment setup complete with a soundbar and sub,” writes Tom’s. For that, Samsung has its flagship 11.1.4ch HW-Q990B soundbar for deep-surround sound.

Focusing on the custom install market, the CEDIA 2022 show in Dallas, Texas, where Samsung showcased its wares, was “buzzing,” according to Sound & Vision, which says the QN100B gets “incredibly bright,” calling it “a TV that should appeal equally to movie lovers, sports fans, gamers, and Netflix bingers.”

While Sound & Vision speculates the QN100B will be priced similar to its successor model, “the QN90A 98-inch that is currently selling for $15,000,” Tom’s expects it to be along the lines of of LG’s 97-inch G2 OLED TV, which carries an MSRP of $25,000 (and Digital Trends calls “a bargain … considering what it does”).

Among other Samsung CEDIA 2022 highlights:

• MicroLED and The Wall — Aimed at commercial and high-end luxury buyers, the Wall All-in-One includes everything needed — from the control box and wall brackets to speakers and deco bezels. Delivering up to 4K resolution in either 110-inch or 146-inch sizes.
• Samsung OLED — The flagship 2022 portfolio tops out with the S95B Samsung OLED 4K TV (above), which incorporates Quantum Dot technology to achieve higher peak brightness that Samsung says approaches QLED performance. With roughly 8.3 million “specially engineered” self-illuminating pixels and a Neural Quantum Processor, “all content is automatically upscaled to 4K by 20 AI-powered neural networks.”
• Game Monitor — Introduced at CES 2022, the Samsung Odyssey Ark gaming screen remains a novelty, as the world’s first 55-inch, 4K curved display. Designed for a “cinematic gaming experience,” the Odyssey Ark has an impressive 165Hz refresh rate and 1ms response time, “but what makes it especially unique is its ability to rotate the 1000R curved display into Cockpit Mode for multi-tasking superiority across multiple screens stacked vertically.”
• Enhanced Program Experiences — New at CEDIA, Samsung’s Microsite Builder is a partner tool that lets companies build out “detailed and trackable product assets for their websites, including Samsung’s Neo QLED 8K TVs and the Terrace outdoor TV.”