Centris Report Indicates Subscribers Plan Changes to Pay TV Services
By Rob Scott
February 6, 2012
February 6, 2012
- Based on Internet interviews with 7,000 participants, Centris Research suggests that 21 percent of pay TV subscribers plan to make changes in their current services.
- About 10 percent say they want to reduce their monthly bills, 8 percent plan to switch providers and 3 percent plan to cancel their service.
- The availability of Internet-based video streaming services is steering the decisions of only 10 percent of those who plan changes.
- “It is Centris’ view that defending market share will become increasingly difficult for pay TV providers with increased levels of competition and new over-the-top viewing options,” said Centris president Bill Beaumont. “Enhanced pricing and bundling strategies, as well as effective use of elasticity programs, will need to be deployed to successfully compete.”
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