New York-based startup Launch.it has partnered with the Consumer Electronics Association to create a news platform for exhibitors at the Eureka Park TechZone, the startup innovation section of CES located in The Venetian. “Launch.it will provide a central spot for startups to publish their news and contact information at CES, as well as provide detailed analytics about visitors,” reports VentureBeat.

“Our big vision is a free self-publishing platform to unlock the news,” says Trace Cohen, president and co-founder of Launch.it. “We want to be the biggest searchable database [of news]… almost to disintermediate Google.”

“For its customers, Launch.it offers a bunch of useful features, including: a Wiki-like environment to allow customers to easily update their news, Facebook comments, the ability to buy and test out services, and the ability to let media and investors ‘follow’ companies for instant news updates,” notes the post.

The father and son company powers news sites for 300-400 companies and has partnered with Ultralight Startups and ShowStoppers, which manages product showcase events.

The ETCentric team will be reporting live from CES in January with plans to cover Eureka Park and any relevant news items coming from Launch.it and the CEA.