In a five-minute video interview with Beet.TV, Matthew Durgin, director of Smart TV Partnerships at LG, discusses the LG Cloud designed for interaction with LG Smart TVs, the emergence of second screen apps and new content partnerships for the company’s two-screen API. The API allows users to manage and interact with programming on their televisions using an app on their tablet or smartphone. LG has been making the two-screen solution available to some of its content partners who have been implementing it to enable surfing content on a smaller screen and then pushing the content to the main screen.

The company will showcase its API at CES in January and plans to make it a major part of its anticipated product push in 2013. Durgin notes that LG is the first to partner with Verizon FiOS for an app that streams 75 channels.

“So now consumers in that second room in the house,” he explains, “don’t have to bring that set-top box up into their bedroom anymore. [They can] watch ESPN live, streaming over the LG Smart TV through the FiOS app.”

He also notes the growth of content partners and marketers in the smart TV app environment, especially in areas such as streaming media services, social interaction and casual gaming. In terms of multiplatform device integration, Durgin explains that users can take all their videos and photos recorded on their phones and upload to the LG Cloud and then stream the personal content back on 2011-2013 LG Smart TVs and Blu-ray players.

Durgin also explains new developments with the LG Smart TV line including an updated motion control that adds voice recognition and collaboration with set-top boxes.

ETCentric will have more on LG’s new products when we report live from Las Vegas.