Panasonic hosted its CTO Eisuke Tsuyuzaki, Fox Filmed Entertainment CTO Hanno Basse and director, writer and actor Danny DeVito Wednesday for a panel on the intersection of technology and entertainment. The two CTOs covered the 4K push, the future of 3D and the relationship between electronic manufacturers and content providers, before making way for DeVito to discuss his view of technology in media production.

Referring to the relationship between content production and technology, Tsuyuzaki said, “We’re not in a bubble.” Partnerships are necessary and if these work well then the whole industry grows. “We want the same thing, to entertain the audience,” added Basse. He said that Fox has the content and they (technology companies) have the tools.

The conversation quickly turned to the rise of 4K and Tsuyuzaki branded this as a “transition year” for CES. He admitted the infrastructure is not there to take advantage of 4K technology yet, but billed it as “job security.” Basse agreed that 4K broadcast is unlikely and went on to say that he believes solid media has a place in this cloud revolution.

“Bits (of data) don’t care how they travel as long as they get there,” Basse elaborated. He closed his 4K part of the discussion by stating that the industry will have to get clever with the amount of broadcast spectrum available to make the bandwidth problems work. Tsuyuzaki, on the other hand, pointed out that advanced technology, like 4K, pushes the performance bar higher for even economy TVs and improves the media industry from creation to consumption.

The two CTOs went on to discuss the state of 3D in content production with Basse echoing the familiar refrain that, “3D can be great if done right.” Tsuyuzaki, meanwhile, cautioned that so far, “3D is a stunt,” but held out hope for the platform, perhaps naively, due to the fact that manufacturers are continuing to add it to their product lines.

DeVito took the stage for the final part of the panel to promote his remastering of “Hoffa” and “War of the Roses” for Blu-ray. He provided his patented comic relief before sounding his hope that newer remote technology will simply control TV for the end-user.