Six new Roku Ready partners — Coby Electronics, Harman Kardon, Hisense, TCL, Voxx Accessories and Westinghouse Digital — have joined existing partners so that future devices from these companies will be certified as “Roku Ready,” meaning they’ll come MHL-ready for Roku’s compact Streaming Stick. The stick now offers more than 700 channels of streaming entertainment.

MHL refers to a standard established by the Mobile High-Definition Link Consortium. Existing Roku partners include 3M, Element Electronics, Haier America, Hitachi America, Insignia, OPPO, Sumar and TMAX Digital.

“Consumer electronics makers are turning to the Roku Streaming Stick to create Smart TVs, projectors, Blu-ray players, digital antennas — and even audio receivers — that give consumers instant access to the [Roku streaming platform],” said Chas Smith, general manager of OEM business at Roku.

The company announced it had surpassed 700 channels of streaming entertainment, noting that video, music and casual games are now available from Amazon Cloud Player, Big Fish, Blockbuster On Demand, FOX NOW, iHeartRadio, PBS, Spotify and VEVO.

Additionally, Time Warner Cable announced during the show that it is bringing its TWC TV suite of streaming channels to Roku players, featuring up to 300 live television channels including ESPN and the Viacom lineup.

Smart TVs with the Roku Streaming Stick were displayed during CES at the stands of Apex, Coby, Haier, Hisense, and TCL. In addition, the 3M Streaming Projector with Roku was displayed.