NFL commissioner Roger Goodell joined Verizon CEO Lowell McAdam during his keynote Tuesday to emphasize the company’s vision for the future of broadcasting over LTE and the league’s desire to accelerate its adoption of connected devices. The two discussed the power of the connected stadium, while McAdam stated his goal of broadcasting the Super Bowl live over Verizon’s LTE network in 2014.

Broadcast over LTE was highly touted last year at CES with companies like Samsung, Qualcomm and Ericsson all presenting their own Multimedia Broadcast Multicast Service solutions. It’s based on developing a new broadcast standard that will allow a multitude of users to access a single stream as opposed to each device occupying an individual channel like the current mobile topology.

The appeal for the NFL is readily apparent, Goodell pointed out, as the league endeavors to expand its fan base globally. This type of delivery could allow the league to test new markets without committing to specific broadcast agreements. Mobile access to games and related content could also help grow the sport in established foreign markets like the UK, where the NFL will has made no secret of its desire to place a team there.

Closer to home, Goodell hopes to change what he acknowledged was the slow adoption of mobile technology by the league. He pointed out that several teams are moving to the connected stadium concept and presented a video outlining the possibilities wireless technology holds for the NFL.

These opportunities range from calling plays on the field from tablets, to monitoring player performance and injuries, to offering alternate camera angles and making fantasy stats available to fans in their seats via their smartphones. These types of innovations could serve as the league’s long-term hope to counter falling ticket demand due to the rise of both ticket costs and the home theater system.

Verizon is demonstrating its products this week in South Hall, booth #31400. Video is available online of the McAdams-Goodell discussion.