Disney+ is the latest major streaming service to deploy HDR10+, which adds dynamic metadata to any video source to optimize picture quality on a frame-by-frame basis. In doing so, it joins other big streamers: Apple TV+, Hulu, Amazon Prime Video, Paramount+, and Google’s YouTube. The HDR10+ standard, which replaces SDR (Standard Dynamic Range) provides improved brightness and contrast as well as the benefits of standardization and global certification. HDR, originally debuted in 2017 by Samsung and Panasonic, now has over 160 adopters and more than 13,000 compatible products. CES featured a collection of additional HDR10+ announcements.

Media Play News reports that Communications Research Inc. Director Marc Finer made the Disney announcement on behalf of HDR10+ Technologies, the organization that certifies and administers the technology.

Finer also revealed that Electronic Arts’ “Dragon Age: The Veilguard,” is that gamer’s first title to offer HDR10+ gaming functionality to compatible PCs and displays including Samsung Odyssey monitors.

Panasonic Avionics certified its latest in-flight entertainment displays for HDR10+ and Intel’s latest ARC GPUs will support the standard in nearly 30 products.

Finer also reported that Gray Media, which launched NextGen TV service in 30 markets, is now using HDR10+ to convert programming on these stations and is planning to add HDR10+ to Fox affiliates including WVUE-TV (New Orleans), the Super Bowl LIX flagship station.

Android Police states that, although NBC 4 New York already supports the new standard, “the HDR certification body is pushing for more broadcast media to adopt the standard as well, with assistance from NextGen TV.”

According to CEPro, HDR10+ Technologies said that “momentum is gaining steam” for the use of the high-dynamic range standard in OTA (over-the-air) broadcast. With regard to support of HD10+ in gaming, the organization, which announced a relevant Gaming plug-in for Unreal Engine last year, stated that a new generation of monitors have been certified for HDR10+ Gaming.

In the pro video market, Ateme and Harmonic are among those releasing HDR10+ compatible encoders for SDR-to-HDR. HDR10+ Technologies also stated that, because HDR10+ is scalable, it “can support automotive displays for use in passenger and/or rear seat infotainment systems.”

It also announced HDR10+ Adaptive, an application designed to optimize HDR10+ content for “a more consistent viewing experience in environments where ambient and stray light can affect the amount of image detail and contrast that can be perceived.”