LG Electronics’ CineBeam Qube projector weighs just 3.28 pounds, measures 5.3 x 3.1 inches, and doubles as a “stylish art object.” It packs a big picture punch, projecting in 4K Ultra HD (3,840 x 2,160) for images measuring up to 120 inches. Its RGB laser light source delivers pictures the company says are sharp and clear, boasting a 450,000:1 contrast ratio and DCI-P3 color gamut coverage of up to 154 percent. The CineBeam Qube boasts an old-timey rotator handle reminiscent of crank projectors of yore. It’s also a home entertainment center, running on the LG webOS 6.0 platform, with access to streaming services including Netflix, Disney+, Prime Video and YouTube.

“When not in use for content consumption, users can turn on the projector’s image-mapping function” to display ambient digital images, LG says in a press release.

The Qube projector comes with Auto Screen Adjustment, an autofocus feature that “automatically optimizes image placement and size for a superb viewing experience, every time,” LG says, stressing that “movies and other content are displayed just as their creators intended, with rich colors and deep blacks that add depth and vibrancy to every scene.”

The Verge identifies as a downside the Qube’s “relatively dim 500 ANSI lumens,” which “means that although LG says this projector supports HDR10, it won’t pop the way brighter HDR TVs do outside of a very dark room.” The Verge also unfavorably compares the breadth of webOS offerings to the variety available through Google TV and Apple’s tvOS.

ZDNet is impressed with the specs as presented, singling out “the 4K resolution and contrast ratio.” The ZDNet verdict: “clearly, LG isn’t trying to compete with the $500 portable projectors you can buy on Amazon. Instead, the Qube may actually be a viable TV alternative in smaller to mid-sized living spaces, with a surprisingly flexible projection (from 50 to 120 inches).”

Gizmodo calls it “the cutest” and even The Verge concludes its quibbles may not matter “if you just want a neat little thing that’s cursorily useful.”

Pricing and availability have yet to be announced.