CES Now a Woodstock for Marketers, Brands and Agencies?
January 11, 2015
In The New York Times today, David Carr writes of a different CES than what has generally been reported during the recent week. Carr describes an event that is no longer just about new tech, gadgets and services, but is growing into a major meeting place for deal-making between Hollywood, Madison Avenue, the tech community, and additional industries — an event that has become “a kind of Woodstock for marketers, brands, agencies and media companies.” According to Michael Kassan, founder of MediaLink: “There’s been a mash-up between chief technology officers and chief marketing officers as what they do becomes more interrelated. Now it has taken off, and it’s the place where Google talks with Unilever and Facebook gets together with Kraft.” (Thanks to community member Lee Lanselle for bringing this interesting article to our attention.)
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