CES Panel Tackles the Future of 3D Production and Distribution
By Carolyn Giardina
January 11, 2012
January 11, 2012
- During Tuesday’s 3D panel Vince Pace, co-chairman of Cameron Pace Group, addressed the current 3D business model, noting that the aim is to “maintain quality and get the cost of 3D production down to the cost of 2D production.”
- CPG is addressing that issue with technologies including its Shadow, which allows a production to generate 2D and 3D from a single camera rig.
- ESPN, working with CPG, has started to work with what it calls 5D — or extracting the 2D from a 3D shoot. “That is a way to get two shows out of one,” said Bryan Burns, VP strategic business planning & development, ESPN.
- Robert Zitter, executive VP and CTO of HBO, pointed out that with the HD transition, one could go back and use films as they were already HD. “We can’t do that affordably in 3D.”
- Tom Cosgrove, president and CEO, 3net, is seeing a growing 3D appetite in international markets, notably in the UK, Italy and parts of Asia. “Particularly in the UK we are seeing a fast adoption.”
- Said Zitter: “We don’t believe in charging extra for 3D. We are in the business of enhancing product to drive our subscription business.” He added that HBO is eyeing the opportunities of offering 3D on demand.
- Burns suggested that next year, higher resolutions will be a topic, but “the mobile units that can produce that kind of quality really don’t exist today… Where does the money come from to build that kind of infrastructure?”
- Several panelists expect to soon see proliferation of 3D on mobile devices.
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