Samsung has made a tradition of opening CES with a “First Look” event the night before exhibits open in Las Vegas. This year, that January 6 event introduced the theme “AI for All: Everyday, Everywhere,” with artificial intelligence allowing devices like TVs to intuitively (and sometimes autonomously) make choices that enhance our lifestyle. Samsung sees TV as “no longer just a screen, but a companion that enriches your home.” In addition to displays, Samsung also plans to introduce its “Vision AI” technology across various home appliance and mobile devices in 2025.

During the First Look press event, Samsung Electronics CEO and Head of Device eXperience JH Han emphasized how Samsung’s ongoing effort to make devices smarter has entered a “home AI” phase that will “reshape our industry.”

Samsung Electronics America Connected Experience Center President Jonathan Gabrio, based in Ridgefield, New Jersey, heralded “the age of home AI.”

The gist of it is, Samsung sees devices, including TV, as not just one-directional for passive consumption but as interactive, intelligent partners that adapt to your needs,” Samsung President of Visual Display Business SW Yong said during his First Look presentation.

“Drilling down into what this means brings us to the ‘three As’: aware, adaptive and autonomous, meaning products should be aware of their surroundings, adaptive to user preferences and autonomous in delivering intuitive features,” Forbes reports, adding that “the showcase put some meat on these philosophical bones by providing specific examples of what Vision AI can and will deliver on Samsung’s 2025 products.”

Among the enhancements, Click to Search on designated Samsung TVs, for instance, “will provide viewers with instant information about what’s currently playing, identifying actors and connected content,” says Forbes, adding that “Live Translate will be able to provide real-time subtitle translations.”

Samsung’s newsroom post explains the new TVs can even keep an eye on your pets and loved ones while you’re away. It also mentions Vision AI will draw from the advancements of various technology partners, specifically mentioning its search features will be powered by Microsoft Copilot.

Digital Trends notes TVs with the feature can even “identify food that’s in the movies and shows your watching and deliver recipes for the food to your screen.”

A feature called 8K AI Upscaling Pro will elevate lower-resolution content up to 8K quality, “adding millions of extra pixels to sub-8K content with groundbreaking accuracy and naturalism,” Forbes reports. Another feature, Auto HDR Remastering Pro “analyzes content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes,” per Samsung.

Complete entries for Samsung CES 2025 events and announcements can be found in on a dedicated page in the company’s newsroom.