Having commercialized the idea of a TV that displays art in its downtime, Samsung has faced some criticism for The Frame’s performance when it comes to displaying traditional video content. Now the company is attempting to silence the critics with The Frame Pro, a mini-LED TV that promises brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, “The Frame Pro offers unparalleled picture quality for both artwork and video content,” Samsung claims. It comes with Wireless One Connect, allowing a seamless blend with the environment.

The Frame Pro TV is “Samsung’s first Lifestyle TV outfitted with a Neo QLED (Samsung’s branded term for mini-LED) display,” writes Tom’s Guide, which says “this means Samsung is raising the bar for picture quality and brightness among art TVs to a higher standard.”

Tom’s notes the Wireless One Connect box replaces “the familiar One Connect box we’ve seen across Samsung’s TV lineup for many years,” comparing it to the LG’s Zero Connect Box for the company’s Wireless OLED series, but says Samsung’s version is better because it doesn’t need a direct line-of-sight to the TV, but “can be tucked away in a cabinet for a super clean, cable-free look.”

The Frame has been “enormously popular” since its initial release in 2017, reports The Verge, observing “no shortage of imitators … with other manufacturers trying their hand at creating a TV that seamlessly blends in with home decor and can also convincingly look like wall art when idle. But none have captured lightning in a bottle quite like Samsung.”

The Frame Pro isn’t getting mini-LED in the conventional sense, explains The Verge, noting that “normally, mini-LED TVs contain a ton of small dimming zones behind the screen” for precision lighting with deep blacks and shadow detail elsewhere. “The Frame Pro doesn’t do that,” writes The Verge, explaining that “Samsung is placing mini-LEDs along the bottom of the screen.”

The Frame Pro comes with “a reflection-blocking matte finish, reports TechRadar, adding that it will come in 65-inch, 75-inch, and 85-inch sizes. Smaller versions of The Frame will use a QLED display. Pricing and availability were not disclosed.

The Samsung Art Store now features over 3,000 curated works, and the company is making it available beyond The Frame and micro-LED series TVs, but also on Neo QLED and QLED models.

Samsung also unveiled the Premiere 5, “the industry’s first interactive triple-laser ultra-short-throw (UST) projector,” according to the company’s CES 2025 press release.