CES: Will the Annual Confab Need Fine-Tuning to Remain Relevant?
By Rob Scott
December 29, 2011
December 29, 2011
- DigiTimes reports there may not be many new innovations revealed at CES 2012 and, as a result, the show may do little to pump up consumer demand.
- Samsung, Microsoft and Intel are expected to provide the highlights of next month’s convention. However, Samsung will likely outshine the other two as Microsoft is only expected to release Windows 8 and Intel will only preview the Ivy Bridge processor.
- “Since there are not many new surprising products showing up at the show, some notebook vendors are concerned that the show’s weak morale may not provide much help to attract consumers to purchase IT products afterward,” the article states.
- In a related commentary posted on Digital Trends, analyst Rob Enderle asks: “Is CES even relevant anymore?”
- Enderle suggests that “an overwhelming deluge of announcements, quickening release schedules and the rise of Apple have all made CES less and less relevant,” and unless something changes, the show may eventually go the way of Comdex.
- Although the show remains popular, Enderle anticipates a decline, citing: 1) Large companies such as Apple are taking a product-driven approach to releases rather than event-driven, leveraging a timeline not reliant upon shows such as CES; 2) Timing has changed, and now that the market moves faster and is more tied to the fourth quarter, a January CES may become problematic; and 3) “CES remains a good place for parties and dinners” but less business is conducted, and the show is becoming more about prototypes and what we may see in the future.
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What are your thoughts? Check back during ETCentric’s coverage of CES and let us know.
What are your thoughts? Check back during ETCentric’s coverage of CES and let us know.
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