“Apple is making potentially significant changes to the search algorithm in the App Store, at least according to some app developers,” reports TechCrunch.
“If you’re a developer or publisher counting on a well-chosen name to help with visibility, things could get tougher from here on out. But if you’re a popular and well-reviewed app, things might be looking up,” notes the post.
Apple acquired app discovery start-up Chomp in February, but developers are just beginning to see the results of its topic detection.
Developers report changes in Apple’s search algorithm which seems to now focus more on downloads, ratings, and themes rather than simple keywords.
“Chomp’s proprietary algorithm learns the functions and topics of apps, so you can search based on what apps do, not just what they’re called,” explains Chomp.
TechCrunch uses the BestParking app as an example, noting that this app is now displayed as the top result for searches such as “chicago parking” and “sf parking.” The post notes that this change benefits generalized apps that serve multiple geographies and possibly hurts app developers who focus on local markets.
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