Checkout: PayDragon Launches One-Click Mobile Payments Solution
By Rob Scott
September 24, 2012
September 24, 2012
- PayDragon initially targeted L.A. food carts when it launched earlier this year as a mobile payment and order pickup solution for those wanting to avoid lines. Now the mobile payments app is going national with its one-click shopping tool called Checkout.
- “Checkout gives PayDragon users the ability to buy grocery store items and non-perishable goods that hit the doorstep two days later, with no shipping fees and no minimum order requirement,” explains Digital Trends.
- “We started with food trucks and beating that line,” says CEO and founder Hamilton Chan. “It’s called internally displaced purchasing.”
- Users can scan an item with Checkout’s barcode reader and order it (there’s also a search feature if the barcode isn’t readily available). “Chan describes it as a great reorder method,” notes the post. “See that almost-empty toothpaste container in your bathroom? Scan, order, and it’ll be on your front step in two days.”
- More than 40 L.A. restaurants and food carts are already using the app with a reported 60 percent return rate. PayDragon sees sports stadiums as a logical next step, where fans can use the app for ordering from their seats and avoiding lines. But first, the primary objective is increased consumer traction.
- “We feel like people haven’t cracked the nut about mobile payments, so we just want to get people to use mobile to buy everyday things,” says Chan. “We intend to make money longer term, and use that consumer affinity to move products for brands and manufacturers.”
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