Cisco Says HD Video Streamed to Internet TVs to Grow Sixfold by 2016

  • Business Insider discusses the evolution of online video and its potential future impact on content creation and distribution. It cites video streaming providers like Netflix and Hulu, the emerging success of YouTube’s original channels and the influence of social media and crowd-funding site Kickstarter.
  • “So what’s this mean for online video?” asks the article. “Web series and their increasing popularity are extremely revealing when it comes to foreseeing the future of online video.”
  • “The emerging popularity of online video can most definitely be accredited to the obsession and dependence on social media present in our world today. Online videos are going ‘viral’ because of the accessibility of a simple click of a button to share with our ever-connecting networks.”
  • Cisco predicts that the number of people accessing video via the Web will nearly double over the next four years. However, advances in Internet TV and a surge in mobile subscribers will lead to fewer viewers using PCs to view content.
  • By 2016, Cisco expects mobile devices to generate dramatic growth in video traffic, while HD video streamed to Internet TVs will grow sixfold, and comprise 6 percent of all worldwide consumer Web traffic.
  • “Our smartphones and tablets are predicted to be responsible for an 18-fold growth in mobile video traffic between 2011 and 2016,” notes Business Insider. “Not to mention, the number of worldwide mobile users will reach 1.6 billion, sooner rather than later.”

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