Comcast broadband and TV customers will be able to subscribe to a streaming bundle that includes Netflix, Apple TV+ and NBCUniversal’s Peacock, Comcast Chairman and CEO Brian Roberts announced this week at the 2024 MoffettNathanson Media, Internet and Communications Conference in New York. The package, called StreamSaver, will “come at a vastly reduced price to anything in the market today,” Roberts said, though he did not share pricing. Roberts’ plan comes a week after Disney and Warner Bros. Discovery unveiled plans to bundle Max, Disney+ and Hulu starting this summer, with pricing to be announced.

Variety calls it “the next cable-like streaming bundle” and says it “comes as other media companies have been assembling similar offerings,” presenting the configurations in a U.S. SVOD chart from Variety Intelligence.

In addition to those mentioned above, Disney, WBD and Fox Corp. said they are joining forces to launch a streaming sports bundle that will include “ESPN+ along with the companies’ linear networks set to debut this fall.

Comcast is hoping a Peacock, Netflix and Apple TV+ package will reduce cancelation rates while also attracting new subscribers. StreamSaver will come to market just ahead of a planned price hike that kicks in before the 2024 Paris Summer Olympic Games.

“Beginning in mid-July, the price for Peacock Premium (with ads) will increase by $2 to $7.99 per month and Peacock Premium Plus (mostly ad-free) is also going up by $2 to $13.99 per month,” Variety reports, noting “the new prices will be effective starting July 18 for new Peacock customers and for existing subscribers with their next billing date on or after August 17.”

Comcast, which owns the Xfinity brand, “the nation’s largest broadband provider with over 32 million customers, is working to become a hub for streaming services as its cable-TV business keeps shrinking,” writes The Wall Street Journal, pointing out that the company is also offering broadband customers “a streaming box called Xumo, which helps aggregate content from multiple streaming platforms.”

Bloomberg reports the wider pay-TV industry has been struggling to retain and attract customers, as subscribers “abandon large channel packages for streaming services.” That makes it somewhat ironic to see streamers duplicating the cable business model, but Bloomberg says it is in order to offset cable subscription losses that the companies are focusing “on earning more revenue from each subscriber.”