Average YouTube Viewer Watches 5 Hours of Videos per Month
By Rob Scott
June 19, 2011
June 19, 2011
- According to comScore’s May 2011 online video rankings, the average U.S. Internet user watched almost 16 hours of video last month.
- The report indicates the total U.S. audience engaged in more than 5.6 billion viewing sessions during May, while 83.3 percent viewed online video.
- Not surprisingly, Google’s YouTube was was the leading video site (again) with 147.2 million unique viewers, and an average of five hours spent per viewer on the site.
- VEVO followed YouTube with 60.4 million viewers, Yahoo had 55.5 million viewers, and Facebook took the fourth spot with 48.2 million viewers.
- Hulu had the highest number of video ad impressions at more than 1.3 billion.
- The average length of online video content was 5.2 minutes.
2 Comments
Is short form video what’s next for consumers? Will content creators eventually abandon traditional running times?
Is short form video what’s next for consumers? Will content creators eventually abandon traditional running times?
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